SAIC MG-Roewe sells less than 200 000 cars per year

 

SAIC MG-Roewe (excluding its JVs with General Motor and Volkswagen) sold 172,000 vehicles in 2015 (against 186,000 in 2014). When the former British manufacturer MG Rover went bankrupt in 2005, SAIC purchased the make and the models.
It created the SAIC MG-
Roewe company, adapted the models in a first phase and then totally redesigned them.

The current range is composed of a dozen models, including 6 under the Roewe brand (350, 360, 550, 750, 950 and E50) and 6 under the MG brand (MG GS, MG 3, MG 5, MG 6 MG 7, MG GT). Most models are sedans, which explains the low volume of SAIC production compared to its competitors in the Chinese market (market increasingly demanding for  SUVs).

However, the carmaker will probably focus more on the SUV, since the first SUV of the MG brand (GS) launched in 2015 is a success. It accounted for 26% of sales of MG-Roewe in 2015 and over 50% of sales in 2016. It helped stop the brand's decline that began in 2014 (MG Roewe sold 123,000 vehicles in the first half of 2016) .

In 2015, three models accounted for 72% of total sales of the carmaker (Roewe 350, MG GS, Roewe 360). Most of the MG-Roewe models are sold in China, but they are also sold in Great Britain (3000 yearly), as a consequence of the initial origin of the group. MG-Roewe also uses part of the old Longbridge plant to assemble these models.
In
China, MG-Roewe has two factories: Shanghai and Nanjing (combined capacity: 400,000 units per year).


16-18-8   

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Volkswagen is launching the second generation of the Crafter

 

Above the light utility Caddy (segment N1-1) and Transporter (N1-2 segment), recently restyled, Volkswagen traditionally had a larger model (segment N1-3) aiming to compete with the Ford Transit, Mercedes Sprinter, Fiat Ducato, Renault Master and Iveco Daily. This is the Crafter (formerly LT).

The first generation Crafter, launched in 2006 (successor of LT launched in 1996), was based on the Mercedes Sprinter (rebadged version of the Sprinter). Consequently, the Crafter has been produced so far in the factory Mercedes in Düsseldorf, alongside the Sprinter.

The new generation of the Crafter launched in 2016 no longer shares any components with the Mercedes Sprinter and has been designed in partnership with MAN, subsidiary of the Volkswagen Group (which could launch its own version). Consequently, the new Crafter is manufactured in a new plant in Wrzesnia, Poland, about fifty kilometers from the Volkswagen plant in Poznan where the Caddy is manufactured.

Like its competitors, the new Crafter will be available in three lengths and three heights. Similarly, it will be available in  FWD (Front Wheel drive), RWD (Rear Wheel Drive) and 4WD (4 Wheel Drive). Its engine will be a diesel 2.0 TDI available in four powers (102ch, 122ch, and 177ch 140hp). Inovev expects 40,000 annual sales of the new Crafter, between 2016 and 2026.


16-18-6   

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Honda will build a third assembly plant in China with DFM

 

Honda will revive with Dongfeng (DFM) its project to build a third Chinese car assembly plant.
The project was first announced in July 2013 but frozen in December 2014 due to forecasted sales in the Chinese market downgraded. But since this freezing time the Joint Venture Dongfeng-Honda launched new models and consequently sales rose significantly (+ 24% in 2015 and + 25% in first half 2016).

The new plant will be built in 2017 alongside the first two ones, in Wuhan (Hebei Province) and will start its activity in 2018.

It will have a production capacity of 240 000 vehicles per year, which will be added to the 480,000 units produced in 2015 in the other two factories in Wuhan. These two plants currently produce the CRV, Civic, Stream, Spirior, Elysion, Jade.

It is to be noted that Honda has another partnership, this time with the Chinese manufacturer GAC, which has three factories of 240 000 vehicles capacity each. These three plants located in Guangzhou, currently produce the Accord, Odyssey, City, Jazz, and Crosstour Crider (560,000 vehicles produced in 2015).

In total, therefore, Honda capacity in China is 1.2 million vehicles in China in 2016 and will reach 1.44 million units in 2018. Honda for the first time sold more than one million vehicles in China in 2016.


16-18-5   

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Mercedes could overpass BMW on the Chinese market in 2017

 

The three German Premium carmakers started  their production in China at different times.  Audi arrived first in 1992, then came BMW in 2003 and finally Mercedes in 2005.

Audi has managed for ten years to be the only representative of the European Premium range. It allied with the Chinese car group FAW.  At this time the FAW group struggled to sell his luxury cars, and identified an opportunity to produce Audi vehicles under license.  Gradually, the Chinese government officials gave up  the FAW Hongqiand replaced it with the Audi 100. Then the Chinese well-off customers (including entrepreneurs) started to buy Audi cars.

Sales of Audi increased  from 5,000 annual units in the years 90 to 100 000 in 2008, 200,000 in 2010, 400,000 in 2012 and about 600 000 in 2014.

Since 2011, however,  Audi had to face a rising competition from BMW and Mercedes.
In
2016, Audi will sell 570,000 vehicles, while BMW and Mercedes will sell respectively 450 000 and 440 000 units. Compared with 2014, Audi sales fell down by 1.5%, those of BMW  by 1.5% as well. Conversely sales of Mercedes (the last to arrive on the market) increased by 56% (taking advantage of a more recent range).

At this pace and based on the upcoming launches planned, Mercedes could catch up BMW in 2017 and Audi in 2019, and become the first premium carmaker in China in terms of sales.


16-18-4   

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GM plans to close its two British plants by 2020

 

The GM group owns currently two car plants in Great BritainEllesmere Port, which produces the Astra, and Luton, which produces the Vivaro utility.

Ellesmere Port (-51% between 2005 and 2015) and Luton (33% between 2005 and 2015) plants declined sharply over the past decade.

In 2015, each of these plants operates currently at 50-60% capacity:
Ellesmere Port plant at 46% of its 200,000 units per year capacity.
Luton plant at 61% of its 100,000 units per year capacity.

GM operates other plants in Europe: Eisenach (Germany), which uses 83% of its 200,000 units capacity, Gliwice (Poland), which uses 85% of its 200,000 units capacity, Russelsheim (Germany), which uses 65% of its 200,000 units capacity and Zaragoza (Spain) which uses 76% of its 470 000 units capacity.

In short, except for Zaragoza, GM has small production units, which could be optimisedto make larger capacity plants (between 300 000 and 400 000 units), at the image of the Spanish plant.

The Brexit could be the opportunity for the manufacturer to streamline its European production.
GM would consider to close  by 2020 Lutonand Ellesmere Port plants, with a transfer of the production of Astra to its Polish plant in Gliwice and that of Vivaro to the Renault factory in Sandouville.


16-18-3   

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