Tesla will build a second assembly plant in US
Tesla, the world's leading producer of battery electric vehicles (367,820 sales in 2019), will build a second assembly plant in the United States, near Austin (Texas), the first being located since 2012 in California in Fremont. This brand new plant, which should start in production in 2022, will then be the fourth owned by the carmaker, as Tesla has a plant in Shanghai (China), since the start of 2020 and will have another plant in 2022, this time located in Germany, near Berlin.

Each plant will eventually be set to produce for the local market. This is the reason why the Tesla plant in Texas will be dedicated to the production of the battery electric pickup named Cybertruck, because the pickup market is almost entirely North American.
This
pick-up with a very particular design was unveiled in 2020, but is scheduled to be marketed in 2022.

The plant will also produce the Semi, the first all-electric truck, scheduled for 2024. If demand was not sufficient for these two utility vehicles, the plant would produce Model 3 and Model Y, said Elon Musk, the CEO of Tesla.

The capacities of the Texas plant, initially set at 150,000 vehicles per year, could therefore be increased to 300,000 units per year and then 450,000 units per year eventually depending on demand.


    
 

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Mitsubishi withdraws from the European market
Mitsubishi Motors has decided to freeze the introduction of new models on the European market. This is not a complete leaving of the market, as the Chevrolet or Infiniti may have done, but it sounds a lot like it because if sales of existing models as well as aftermarket continue, it will only be temporary. Indeed, the two SUVs planned to be launched at the end of this year are cancelled, one on the C segment (successor to the Eclipse Cross in PHEV version) and one on the D segment (successor to the Outlander PHEV).

From 2021, only vehicles that comply with current European regulations will continue to be distributed, namely the Space Star (only until August 31, 2021) and the L200 pick-up. These two models represented 37,385 sales in 2019 while the Mitsubishi ASX, Outlander and Eclipse Cross represented on their side 97,963 sales in 2019. In 2022, with only one pick-up to offer, Mitsubishi will be the equivalent of an Isuzu in Europe.

This withdrawal from the European market is part of a global "Small is beautiful" plan which is linked to the Renault-Nissan group’s strategy to reduce its production capacities and to focus each of the group’s brands on leading markets.

However, Mitsubishi, which is withdrawing from the European market (where it achieved 135,348 sales in 2019, a level equivalent to 2005) and is also considering withdrawing from the American market, intends to compensate by a stronger presence in the ASEAN markets. The carmaker aims to sell 375,000 vehicles in this region in 2022 against 290,000 in 2019. Mitsubishi also intends to develop its sales in China and Japan, thanks to its very close ties with Nissan.


    
 

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Europe overtakes China in battery electric and plug-in hybrid car sales
In the first half of 2020, 950,076 battery electric vehicles (BEV) and plug-in hybrid vehicles (PHEV) were sold worldwide. This represents an increase of 4.1% when the global market fall by 26.2%.

Europe has become the leading market in this category of vehicles during these first six months. Europe has indeed registered 401,231 BEV and PHEV, representing a market share of 7.9% against 3.5% in 2019. China has not exceeded 360,110 registrations, representing a market share of 4.6% compared to 5.5% in 2019.

The United States and Japan continue to have little demand for this type of vehicle, with only 128,382 units and 14,500 units respectively (ie 2% and 1% of market share). China remained the leader in BEV and PHEV market from 2015 to 2019.

By models, we note that in Europe the Renault Zoe took the lead in the ranking ahead of the Tesla Model 3, in the first half of 2020, while in China, the Tesla Model 3 is by far the leader in this market. It is to remind that this model has been produced in China since the beginning of 2020. We note the arrival of many new models in the Top 20, both in Europe in China, and we also observe a drop in sales of some Chinese models yet very well sold in 2019, whose customers have probably partly turned to the Tesla Model 3.

The second 2020 semester will confirm or not this trend, because from now on, it is to soon to conclude any big changes, as markets were deeply disturbed by the coronavirus crisis and by the implementation of CO2 regulations, especially in Europe. 


    
 

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Volkswagen leaves diesel in its B-segment models
We recently saw in one of our recent Auto-Analyses that carmakers were in the process of switching their A-segment cars from thermal engines to electric engines, diesel engines having disappeared for several years on this type of model.

Today, we may be witnessing the scheduled end of diesel engines on B-segment cars.

Volkswagen has just announced the end of production of Polo and T-Cross, in their diesel versions. These models will be available only with a 3-cylinder 1.0 TSI and a 4-cylinder 1.5 TSI petrol versions.

Toyota has already phased out the diesel engine on its B-segment car, the Yaris, wich hybrid version is becoming the only proposition. Nissan has abandoned the diesel engine on its B-segment cars, the Micra and the Juke. Skoda had done the same with its B-segment car, the Fabia. The Honda Jazz is now available only as an hybrid version (gasoline + electric). The Hyundai i20 is available only as a petrol version, as is its for the Kia Rio. The Mazda 2 has followed the same path.

The carmakers Renault, PSA and Ford continue for the moment to market B-segment cars equipped with a diesel engine, like BMW for its Mini, but their share is decreasing year by year, and recent Renault Clio hybrid, Peugeot 208 electric, Opel Corsa electric have been added to their product range, also with a view of a total disappearance of diesels in this segment.


    
 

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SUVs and pickups will represent 75% of the US market from 2021
According to forecasts from carmakers based in North America, the US market is expected to decline by nearly 20% in 2020, due to the coronavirus crisis. By comparison, the US market fell by 18% in 2008 compared to 2007, due to the financial crisis, and had again fallen by 21% in 2009 compared to 2008, before resuming the path of growth, from 2010. It was not until 2014 that the American market returned to 2007 pre-crisis levels.

In 2020, the coronavirus crisis will probably not cause a further decline in the US market in 2021 or a bankruptcy of GM or Chrysler as in 2009.

But the coronavirus crisis had an unexpected consequence: carmakers, forced to make very significant savings in order not to crash, are focusing on their most profitable models, that is to say SUVs and pickups. Consequently, they giving up on the less profitable models or those which sell in small quantities, in particular the sedans. The Covid-19 therefore played a role of accelerator, because such decisions were already underway at a good number of carmakers, especially the Americans.

In this context, the market share of SUVs and pick-ups will inevitably continue to increase, so that we can expect a proportion of 75% of sales of SUVs and pick-ups in the USA from 2021, against a proportion of 25% of sedan sales. In the first half of 2020, the proportion is already 73% and 27% respectively (against 71% and 29% in 2019).


    
 

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