The Ford group sold 3.7 million vehicles in 2021
The Ford group (Ford, Lincoln) sold 3.7 million light vehicles (PC+LUV) in 2021, down 11.7% compared to 2020, after a drop of 17.8% recorded in 2020 compared to 2019. The drop is severe in 2021 compared to the overall market level. The second American manufacturer, formerly the second largest manufacturer in the world, falls to eighth place in the world in 2021, behind GM and Honda.

One of the main reasons for the Ford Group's sales decline over the past two years is the elimination of sedans from its North American manufacturing program. A policy that promotes the development of Japanese and Korean manufacturers in this niche. Ford nevertheless continues to manufacture sedans in Europe and China, but until when?

Ford Group sales break down into 3,532,564 Ford brand vehicles and 187,587 Lincoln brand vehicles. Fortunately, the Lincoln brand found its customers in China, because the fall of Ford would have been even more brutal.

The Ford Group's global sales in 2021 break down as follows:
§ The USA remains its largest market, with 1.89 million sales, or 51% of its global sales.
§ Europe remains its second market, with 750,000 sales, or 20% of its global sales.
§ China remains its third largest market, with 360,000 sales, or 10% of its global sales.
These three markets represent 81% of the Ford Group's global sales in 2021.


    
 

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Suzuki Group sold 2.6 million vehicles in 2021
The Suzuki group (Suzuki, Maruti) sold 2.6 million light vehicles (PC+LUV) in 2021, up 8.9% compared to 2020 and down 11.9% compared to 2019. Suzuki is partly dependent on its results in the Indian market, which represents more than half of its worldwide sales. Suzuki's sales therefore picked up again last year as the Indian market grew by 28% in 2021 compared to 2020 and almost returned to the level of 2019.

Its market share, which had shrunk in many countries, due to an overly restricted range, too oriented towards the lower segments (A and B) and devoid of real alternative engines (PHEV and BEV) has once again increased with the arrival of the Suzuki Across and Swace (rebadged Toyota hybrids). Thanks to the merger of PSA and FCA in 2021, Suzuki has gained a place in the world ranking (ninth instead of tenth), but the German Premium manufacturers (BMW and Mercedes) which seem to have greater development potential could exceed it in quantities.

Suzuki's 2021 global sales break down as follows:
§ India is by far its largest market, with 1.397 million vehicles, or 54% of its global sales.
§ Japan is its second market, with 608,000 vehicles, or 24% of its global sales.
§ Europe is its third largest market, with 166,000 vehicles, or 7% of its global sales.
These three markets account for 85% of Suzuki's global sales in 2021.


    
 

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2021 global sales of light vehicles by automotive groups
The global light vehicle (PC+LUV) automotive market grew by 3.5% in 2021, and therefore did not catch up at all with 2019. The year 2020 had indeed seen the global market fall by 16 %.

In this context, the Toyota group retains the world's first place in terms of volume ahead of the Volkswagen group.

The Japanese manufacturer sold 10.34 million light vehicles (PC+LUV) last year while the German manufacturer could not exceed 8.6 million units. The Renault-Nissan-Mitsubishi group retains its third place (7.7 million units) ahead of the Hyundai-Kia group (6.7 million units) and the Stellantis group (6.2 million units) which is resulting from the merger of PSA and FCA.

The GM group (6.0 million units) lost its fourth place in 2021 and fell to sixth place, behind Hyundai-Kia and Stellantis. The Honda group (4.4 million units), in seventh position, is breaking away from the Ford group (3.7 million units) which has eliminated its range of sedans in North America, which has benefited Japanese manufacturers and Koreans.

In ninth position, Suzuki (2.6 million units) is ahead of premium manufacturers BMW (2.5 million units) and Mercedes (2.4 million units). Finally, in twelfth place, the Geely group (2.15 million units) remains the largest independent Chinese manufacturer, ahead of Changan (1.51 million units), Great Wall (1.28 million units) , Mazda (1.12 million units), SAIC (1.10 million units), Dongfeng (1.04 million units), Tata Motors (1.04 million units) and Tesla (0, 94 million units).

Note that among the top 16 manufacturers, only two (Toyota and Volkswagen) sell trucks.


    
 

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Geely Group sold 2.15 million vehicles in 2021
The Chinese group Geely sold 2,148,405 light vehicles (PC+LUV) in 2021, up 2% compared to 2020, which allows it to take twelfth place in the world last year. Sales break down as follows: 831,551 from the Geely brand, 698,693 from the Volvo brand (33% of group sales), 259,703 from the Emgrand brand, 220,516 from the Lynk&Co brand, 107,530 from the Proton brand, 29 101 from the Geometry brand and 1311 from the Lotus brand. Polestars are counted in Volvo's numbers.

The Geely group remains the leading independent Chinese manufacturer in 2021, but it is now closely followed by the Changan group, which sold 1.5 million vehicles in 2021.

The year 2022 will be marked by the launch of the first Smarts produced at Geely in China, by a Mercedes-Geely joint venture. The year 2024 will be marked by the production of Geely vehicles (not yet known) on the Korean site of Renault (ex-Renault Samsung).

Remember that Geely owns 49.9% of Proton, 51% of Lotus and 50% of Smart, plus a minority stake in Volvo Trucks. Geely also owns London Taxis International, which manufactures the TX4 taxi. The Chinese manufacturer is therefore showing a certain dynamism which allows it to see the future with optimism.

The Chinese manufacturer is today well internationalized, since apart from China which represents 70% of its sales and 70% of its production, Geely has factories in Europe (Volvo and Lotus), in Malaysia (Proton) and in United States (Volvo).


    
 

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Utilization rate of European factories in 2021
The year 2021 was even more catastrophic than the year 2020 as far as European car production is concerned, since it still lost 4% of its volume last year while the year 2020 ended in a 25% drop in production in Europe. These successive declines were caused, it should be remembered, by the consequences caused by the coronavirus (in 2020) and by the semiconductor crisis (in 2021). As a result, the utilization rate of European factories continued to decrease in 2021, falling from 83% in 2019 to 63% in 2020 and 60% in 2021. European factories therefore operated at almost half of their capacity last year. This is the lowest figure for twenty years. Given that the production forecasts are not very optimistic for the decade, since Inovev forecasts a volume of no more than 15.4 million units in 2030, (compared to 18.0 million in 2019, 13.4 million in 2020 and 13.0 million in 2021), manufacturers will have every interest in reducing the capacity of their factories or closing several of their factories while maintaining more or less the production capacity of the other existing factories.

Manufacturers that managed to maintain high plant utilization rates in 2021 were Hyundai-Kia, Geely (Volvo in Europe) and Suzuki. Those that recorded a low utilization rate were Stellantis, Renault-Nissan, Ford and Tata Motors (Jaguar Land-Rover).

The Vigo plant produced as many vehicles as the Wolfsburg plant in 2021, with the German plant operating at only 55% capacity last year, severely affecting production of the Volkswagen Golf (less of 250,000 copies manufactured).

By country, France, Poland, Great Britain, Germany and Italy have the lowest utilization rates of their factories in 2021, between 50% and 54% only. The countries which presented the highest rate were Portugal, Hungary, Romania and Sweden, but their production volume remains relatively low compared to the major producing countries.


    
 

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