Start of the fourth Tesla assembly plant in the world
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Start of the fourth Tesla assembly plant in the world
- The Californian electric car manufacturer Tesla will start car production in its fourth assembly plant located in Austin (Texas, USA) which it has just inaugurated. This new plant joins those in Fremont (California, USA), Shanghai (China) and Berlin (Germany, EU). Its mission is to meet the growing demand for Tesla models as the Fremont plant with a production capacity of 500,000 vehicles per year reaches saturation, with 445,000 units produced in 2021. The Austin plant which has a production capacity of 500,000 vehicles per year, aims to manufacture more than one and a half million vehicles by 2023, and thus to be among the top 15 manufacturers in the world for the first time.
- In 2021, Tesla manufactured 930,000 vehicles worldwide, including 485,000 in China and 445,000 in the USA, with the European plant in Berlin due to start in the spring of 2022. The new factory located in Austin is to take on the production of 500 000 Model Y per year before the arrival of the Cybertruck pickup whose production is due to start in 2023 (with some delay, priority having been given to the Model 3 and Model Y). Let's add that the factory should also assemble the humanoid robot Optimus.
- The production capacity of Tesla in the world will therefore be next summer 500,000 in Austin + 500,000 in Fremont + 500,000 in Shanghai + 250,000 in Berlin = 1.75 million units. But the manufacturer plans to double production capacity in Shanghai from 2023 and to double production capacity in Berlin in 2025. That year, Tesla will therefore be able to produce 2.5 million vehicles worldwide, including one million in the USA, one million in China and 500,000 in Europe.
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Mitsubishi's decision to manufacture a new Colt in Turkey
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Mitsubishi's decision to manufacture a new Colt in Turkey
- Mitsubishi, a partner of Renault and Nissan within the Renault-Nissan-Mitsubishi group, has announced the return to Europe of its small B-segment Colt sedan in 2023.
- The manufacturer had initially decided to leave the European market, given its low sales for ten years, but it reconsidered this decision a few months later, betting on the sharing of existing platforms within the band. This is how the future Mitsubishi Colt will take over the platform and silhouette of the Renault Clio and will be produced at the Renault site in Bursa, Turkey. It will be in a way the heir to the current Nissan Micra, which itself takes up the platform and the silhouette of the Renault Clio of the previous generation. The Micra should indeed disappear in 2024.
- The old Mitsubishi Colt sold 400,000 units in Europe between 2004 and 2014, when it was retired. This volume is equivalent to 40,000 units per year, which remains the sales target for the future Colt. The task will be difficult because Mitsubishi is a fairly marginal manufacturer in Europe and the Nissan Micra itself has not been very successful, since it has sold 300,000 copies in five years, or 60,000 units per year. , with a larger sales network than Mitsubishi.
- The new Mitsubishi Colt will not be marketed in a 100% electric version but will be available in a thermal and hybrid version (Clio engines), which means that this model will probably only be sold during the 2023-2030 period, since European regulations obliges manufacturers to eliminate their thermal engine models in 2035.
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The planned takeover of Ssangyong by Edison Motors is abandoned
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The planned takeover of Ssangyong by Edison Motors is abandoned
- The Korean manufacturer in difficulty Ssangyong was to be bought by the Korean company of electric buses Edison Motors but this takeover plan has just been invalidated by the Korean authorities, due to the non-respect of the deadline for payment of a value of 225 million euros stipulated in the sales agreement between the former owner of Ssangyong, the Indian Mahindra and the new buyer, the Korean Edison Motors.
- The objective of making Ssangyong a brand of 100% electric vehicles, as many are being created in China and the United States, is therefore abandoned. Consequently, the Ssangyong firm is condemned to wait for a new buyer or to disappear.
- Ssangyong produced only 82,000 vehicles in 2021, compared to 107,000 in 2020, 133,000 in 2019 and 142,000 in 2018. The peak of production was reached in 2013, with 172,000 vehicles produced, which is extremely low for a SUV manufacturer, because this type of model has experienced strong growth over the past twenty years to the point of representing half of sales in the main world markets.
- Ssangyong's offer may not be adapted to demand, especially since the manufacturer's range is quite modest (four models in the catalog in 2021) and little known in many markets. South Korea alone accounts for nearly 70% of the brand's sales, with 56,400 units in 2021. In Europe, 9,300 Ssangyongs were sold in 2021, 7,100 in South America and 3,000 in Australia. In China and the United States, the brand is not even distributed.
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GM and Honda will jointly develop "affordable" electric vehicles
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GM and Honda will jointly develop "affordable" electric vehicles
- The Japanese manufacturer Honda seemed a little behind in terms of electric motors, compared to Tesla and even compared to other Japanese like Toyota or Nissan. However, we recently saw that Honda had decided to design future electric cars with Sony through a new joint venture. A new step has just been taken with the announcement of an agreement with the American GM to develop entry-level 100% electric vehicles (A/B segment), a market segment held today by Chinese manufacturers and by Dacia (Spring).
- The sixth and seventh world manufacturers therefore intend to place themselves in this market for electric vehicles in the lower segments that manufacturers seem to neglect as a general rule. The D/E segments represent 46% of global BEV sales in 2021, while the A/B segments represent only 33%.
- The aim of GM and Honda's strategy is to jointly produce compact electric vehicles at affordable prices (less than 30,000 euros), much lower than those observed today. If this strategy leads to such models, sales of electric cars will increase significantly because today a large part of the clientele cannot acquire this type of vehicle because the price is too high. In 2021, sales of electric vehicles did not exceed 6% of the global automotive market. The new agreement between GM and Honda also concerns the joint production of new electric batteries that are less expensive and manufactured in large quantities for the two manufacturers.
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Volkswagen removes the Passat from the US market
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Volkswagen removes the Passat from the US market
- Volkswagen has decided to end the commercial career of the Passat sedan manufactured since 2011 at the Chattanooga (Tennessee) site, which was specially designed for the American market.
- This D-segment model, which had enjoyed relative success in this market during the first years of its career, reaching 157,000 sales in 2011 and 177,000 sales in 2012, saw its influence shrink sharply and rapidly over the following years. Its sales fell to less than 100,000 units in 2015 and less than 10,000 units in 2020. The automaker's goal was to shift North American customers from the Jetta (C-segment sedan) to the Passat, the Jetta enjoyed good success between 2005 and 2012, with sales in North America ranging between 250,000 units in 2005 and 400,000 units in 2012.
- This strategy did not materialize, firstly because of Dieselgate, a scandal that affected the Volkswagen group concerning its diesel engines, and secondly because of the declining influence of sedans in the face of SUVs in the North American market. The second generation of the American Passat did not bring anything to any revival of its career.
- Even American sedans (C, D and E segments) have been devastated by the strong demand for SUVs and the only sedans that have managed to partially resist in this market have been Japanese and Korean sedans. European sedans have suffered a lot, especially those of the Volkswagen brand which had to completely revise its strategy by launching SUVs in different segments, such as the Taos, Tiguan and Atlas which ended the career of the Golf, Beetle and now Passat.
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