The collapse of French brands in China
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The collapse of French brands in China
- The French brands’ (Renault, Peugeot, Citroën, DS) sales have collapsed on the Chinese market, even before the market declined, since at PSA the trend reversal took place in 2015, three years before the trend reversal in the Chinese market. Despite the fact that PSA had been one of the first manufacturers to establish itself on the Chinese market starting in the early 1990s, the products and strategy implemented by the group did not ultimately meet Chinese demand, even though the figure of 700,000 annual sales had been reached and even exceeded in 2014 and 2015. In 2016, PSA sales fell to 614,000, 384,000 in 2017, 257,000 in 2018 and less than 150,000 in 2019. From four plants in 2014, the PSA group had only three plants three years later and now only one, since Dongfeng (the Chinese manufacturer that assembles Peugeot and Citroën) has decided to assign two of its plants to other activities. In this context, Dongfenghas further decided to sell its 12% stake in PSA and the PSA group is now considering leaving the Chinese market.
- For Renault, which entered the Chinese market much later, sales on the Chinese market are no greater than PSA's, but the French brand can count on its Japanese partner Nissan to represent the Renault-Nissan group in China ( where Nissan sells more than one million cars per year) and, on the other hand, the upcoming production launch of the small electric car K-ZE could boost Renault's sales on the Chinese market. In the meanwhile, the French brand may not sell more than 20,000 cars in 2019, compared to 50,000 in 2018 and 72,000 in 2017.
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The Peugeot Product Plan (2020-2023)
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The Peugeot Product Plan (2020-2023)
- The Peugeot 2020-2023 product plan has been made public. After a very successful year in 2019 (208, 2008), in 2020 the Sochaux manufacturer should not only launch the 100% electric versions of the 208 and 2008, but also the hybrid versions of the 508 and 3008. Peugeot therefore targets electric on B-segment models and hybrid on upper-segment models. Like Renault, Peugeot is therefore opting out of the C-segment electric sedan, while Volkswagen will be marketing its C-segment electric sedan, the ID3, in the coming weeks.
- A restyling of the 3008 and 5008 is also expected by 2020, as well as a 100% electric version of the Expert utility vehicle.
- In 2021, a small SUV called 1008 could replace the Peugeot 108 that will be retired that year. This new model could have a 100% electric version, like the Partner. But 2021 will be above all the year of the launch of the Peugeot 308 III.
- In 2022, the 508 will be restyled and a crossover derived from the 308 will be launched. This model could be like what the Audi City Carver is to the Audi A1, in order to avoid any cannibalism with the Peugeot 3008 SUV.
- In 2023, the Peugeot 3008 and 5008 will be replaced by a brand new generation and will try to build on the success of the previous generation. The manufacturer should also restyle the 2008 (it will take another year for the 208). Finally, and more interestingly, Peugeot plans to launch new C and D segment SUVs in 2023, called 4008 and 6008, in order to expand the range upwards and enter the American market after 40 years of absence.
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Diesel engine installation rate falls to 33% in Europe in the first half of 2019
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Diesel engine installation rate falls to 33% in Europe in the first half of 2019
- The diesel rate on new passenger car (PC) sales continues to decline in Europe. It fell to 33% at the end of the first half of 2019, from 36% in 2018, 45% in 2017 and 50% in 2016. In three years, it has decreased from half to a third of passenger car registrations.
- The consequences of "dieselgate", i.e. increasingly stringent regulations on diesel engines, reduction of the price gap between petrol and diesel engines repeated announcements of a ban on diesel in some cities ,and even the threat of abolition of diesel in a relatively short period of time, all lead customers to turn away from diesel cars.
- If we compare the market shares in the first half of 2019 between petrol, diesel, BEV, HEV and PHEV we obtain this classification: petrol dominates with 58.8% of the market, then comes diesel with 33%, hybrids (HEV) with 4.8%, 100% electric (BEV) with 2.2% and rechargeable hybrids (PHEV), which are more reserved for high-end models ,with 1.1%.
- Recent vehicle purchases have shifted to petrol engines (+2.7%), but also to hybrid engines (+33.6%). The market share of 100% electric vehicles remains low despite an increase in sales (+88.5%).
- Plug-in hybrid sales, on the other hand, declined by 4.7%. It should be noted, however, that the fall in diesel car sales is slowing sharply in Spain and Germany, while it remains significant in France, Italy and Great Britain, with the largest drop recorded in Great Britain.
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続きを読む... Diesel engine installation rate falls to 33% in Europe in the first half of 2019
The Citroën/DS Product Plan (2020-2023)
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The Citroën/DS Product Plan (2020-2023)
- The Citroën and DS 2020-2023 product plan has been made public. It should make the range of the two automakers, which have suffered from the elimination of the Citroën C4 and C5, as well as the DS 4 and DS 5, without immediate descendants, more coherent. Thus, Citroën will see the reappearance of new C4 and C5 cars in 2020 and 2021 respectively.
- At the same time, the C4 will replace the C4 Cactus, which will cease production in 2020.
- The year 2020 will also be marked by the restyling of the C3 and the launch of the electric versions of the Jumpy, DS 3 and DS 7.
- A top-of-the-range DS 8 sedan could be launched the same year on the Peugeot 508 platform.
- In 2021, apart from the launch of the new C5, the 100% electric version of the Berlingo will appear, at the same time as the electric versions of the Peugeot Partner and Opel Combo. Also planned is the launch of the new DS 4 and DS 4 Crossback, which will finally succeed the first generation DS 4 and DS 4 Crossback.
- In 2022, a simple restyling of the C5 Aircross is planned at Citroën and nothing at DS.
- The year 2023 will be more fertile in terms of new features, as the new generations of the Citroën C3 and C3 Aircross are expected, as well as a 100% electric version of the C3, of which the current generation is deprived, due to an inadequate platform.
- In the same year, the DS brand should launch a DS 8 Crossback (or DS 9 Crossback) to crown its range, which will then be composed of the DS 3 Crossback, DS 4, DS 4 Crossback, DS 7 Crossback and DS 8.
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British passenger car production fell by 22.5% in the first half of 2019
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British passenger car production fell by 22.5% in the first half of 2019
- British passenger car (PC) production fell by 22.5% in the first half of 2019, after having already fallen by 8.9% over the whole of 2018, and by 2.9% over the whole of 2017. These poor performances are obviously linked to the uncertainties regarding Brexit.
- The production volume of passenger cars in Great Britain (the production of commercial vehicles having become marginal) has decreased from 1.72 million units in 2016 to 1.67 million in 2017 and 1.52 million in 2018. In the first half of 2019, it was only 650,000 units compared to 830,000 in the first half of 2018.
- At this rate, the production volume for the whole of 2019 could be less than 1.25 million units.
- And the hardest part is yet to come, since Honda announced the closure of its Swindon plant in 2021 and PSA will probably close its Ellesmere Port plant at the same time. In addition, BMW is seriously considering closing its Cowley plant, as the Minis manufactured there can be transferred to plants in Holland and Hungary.
- Toyota still has the possibility to transfer Corolla production to its factories in Turkey and the Czech Republic. Jaguar-Land Rover could transfer part of its production to its new plant in Slovakia.
- There remains the case of Nissan, whose Sunderland plant has divested itself of the production of the Infiniti and the planned X-Trail. This plant is the largest in Britain and its fate is therefore crucial for the future of the British automotive industry.
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続きを読む... British passenger car production fell by 22.5% in the first half of 2019