The C-segment is largely dominant in the European BEV market
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The C-segment is largely dominant in the European BEV market
- From January to April 2025, battery electric vehicle (BEV) registrations in the 30-country European passenger car market (EU, UK, Switzerland, and Norway) totalled 758,185 units, a significant increase from the 593,301 units registered during the same period in 2024.
- The C-segment dominates European BEV sales, accounting for 36% of the market. It is followed by the D-segment (26%), the B-segment (22%), and the E-segment (10%). Other segments, such as A and F, as well as van passenger versions, constitute a negligible 6% of the total market.
- Analysis of Europe's top three BEV markets—Germany, the UK, and France—which collectively represent 54% of sales, shows the C-segment holds a consistent share of just over one-third of the market in each country (37% in Germany, 35% in France).
- However, a key difference emerges in segment preference. Germany shows a preference for the E-segment (17% of its BEV market) over the B-segment (15%), a trend that is reversed in France.
- In France, the B-segment is now the dominant segment, representing 40% of the BEV market. This recent shift, occurring in the second half of 2024, is largely attributed to the introduction of the Renault 5 E-Tech and Citroën e-C3. The C and D segments follow, with 35% and 16% of the market, respectively. While France's C-segment proportion is similar to that of Germany and the UK, its D-segment share is notably weaker.
- In conclusion, France's BEV market favours the B and C segments, whereas Germany and the UK show a preference for the C and D segments.
Spain and Italy show exceptional BEV sales growth rates in 2025
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Spain and Italy show exceptional BEV sales growth rates in 2025
- While six countries (Germany, United Kingdom, France, Norway, Netherlands, Belgium) still represent 71% of BEV sales in Europe 30 countries (EU + United Kingdom + Switzerland + Norway) in the first 4 months of 2025 – they represented 73% in the first 4 months of 2024 – weobserve that countries that have traditionally registered few BEVs have experienced spectacular growth rates over this period, even if the volumes recorded remain low, lower than the sales volume of BEVs in Norway, for example (39,565 units in the first 4 months of 2025). This may mean that some countries with low sales volume could catch up some of their losses in the coming years, but it is not certain that they will be at the same level or close to the level of the countries with the highest demand for BEVs. The countries that are now experiencing exceptional growth rates are:
1. Denmark: 34,107 units, up 56.8% (+12,354 BEV)
2. Italy: 29,637 units, up 79.4% (+13,117 BEV)
3. Spain: 26,060 units, up 71.2% (+10,840 BEV)
4. Austria: 19,867 units, up 41.6% (+5,833 BEVs)
5. Portugal: 15,897 units, up 29.8% (+3,650 BEV)
6. Poland: 7,659 units, up 40.4% (+2,204 BEV)
7. Czech Republic: 4,342 units, up 131.4% (+2,466 BEV)
- These seven countries alone brought in 50,000 more BEVs in the first four months of 2025 compared to the first four months of 2024. This represents 30% of the growth in BEV sales recorded in the first four months of 2025.
Volvo has accelerated the transfer of the EX30 from China to Europe
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Volvo has accelerated the transfer of the EX30 from China to Europe
- The Swedish carmaker Volvo (a subsidiary of the Chinese group Geely) has brought forward the date for the transfer of production of its compact SUV EX30 (B segment) from China to Europe (for models marketed in Europe) since it began production of the EX30 at the Belgian site in Ghent on April 25, 2025, whereas it had initially planned to begin production in September 2025 (see Auto Analyse 2024-20 of September 25, 2024).
- Volvo has accelerated the process because the EX30 sold very well in Europe last year, with sales reaching 69,000 units, which is a large volume for a model from China. The second reason for this acceleration is the recent implementation of European additional tariffs on vehicles imported from China, which has caused EX30 sales in Europe to plunge in 2025, to 19,000 units over five months (a rate of 45,000 sales over the whole year).
- Meanwhile, Volvo announced it would move production of a model from Gothenburg to its U.S. plant in Ridgeville. (South Carolina). Currently, this plant is largely underutilized (16,000 cars produced in 2024 for 150,000 capacity) and the plan to tax cars imported from Europe on American soil has convinced the Swedish carmaker to redistribute its global car production differently. The model that is most likely to be transferred from Sweden to the United States will be either the XC60 SUV or the XC90 , Volvo's two best-selling models in the United States. In 2024, 39,000 XC60s were sold (compared to 39,700 in 2023) and 39,500 XC90s (compared to 40,000 in 2023).
5 VW Group models in the 10 best-selling BEVs in Europe over 4 months 2025
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5 VW Group models in the 10 best-selling BEVs in Europe over 4 months 2025
- Within the 30-country European passenger car market (EU + UK + Switzerland + Norway), battery electric vehicles (BEV) represented 758,185 units in the first four months of 2025 compared to 593,301 in the first four months of 2024 (sales growth of 27.8% - market share: 17% in 2025 compared to 13% in 2024)
- Of this total, four countries – Germany, the United Kingdom, France and Norway – account for 58% of BEV sales in Europe 30 countries (EU + United Kingdom + Switzerland + Norway) in the first 4 months of 2025, 64% with the Netherlands and 71% with Belgium.
- The carmaker groups that sold the most BEVs over this period were VW (214,578 vs. 101,968 in the first 4 months of 2024, more than doubling), Stellantis (98,321 vs. 83,224), BMW (67,201 vs. 49,163), Hyundai-Kia (63,644 vs. 44,517), Renault (63,028 vs. 36,731), Geely (44,189 vs. 48,974), Mercedes (41,600 vs. 46,546), BYD (25,508 vs. 10,114), Tesla (60,688 vs. 97,109), Ford (21,940 vs. 8,085), MG (14,944 vs. 24,614), Toyota (16,590 vs. 14,061) and Nissan (9,521 against 10,731).
- The best-selling BEV over the period was the Tesla Model Y, but this model lost half of its sales compared to last year. This drop mainly benefited VW, which placed 5 models in the Top 10 (compared to 3 models in 2024): Skoda Enyaq, VW ID7, VW ID4, VW ID3, Audi Q4. The Tesla Model 3 fell from second place to fifth (-17.5% of sales).
- The Renault 5 E-Tech and Citroën e-C3 jump to seventh and eleventh place respectively. But for the moment, they are mainly sold in France. The Kia EV3 is also enjoying good success, managing to climb to eighth place. The Audi Q6 (12th) and Skoda Elroq (15th) are also off to a very good start.
MG launches the S5 EV, which replaces the battery electric ZS
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MG launches the S5 EV, which replaces the battery electric ZS
- MG remains this year the best-selling Chinese brand (British until 2005) in Europe (30 countries = EU + United Kingdom + Switzerland + Norway), with nearly 100,000 sales in the first four months of 2025, ahead of BYD (40,000 sales) and Chery (30,000 sales). The European market is therefore crucial for MG, which last year renewed a large part of its models, notably its HS and ZS SUVs which represent 60% of its sales in Europe.
- Unlike the previous generation of the ZS, the new generation is no longer available in a battery electric version but only in a hybrid version, like the HS which is in a higher category.
- The MG S5 EV is being launched today to replace the all-electric ZS. It is larger than the old all-electric ZS (+25 cm in length, +4 cm in width) and now stretches to 4.48 m in length. The new S5 EV SUV is therefore in the C segment and no longer in the B segment like the old ZS. Larger and better equipped, it is based on the modular MSP platform of the all-electric MG4 and offers two engines: a 170 hp (125 kW) version combined with a 49 kWh LFP battery and a 231 hp (170 kW) version combined with a 64 kWh NMC battery, allowing a range of up to 480 km for the most powerful version. The total weight of the model of 1,725 kg is average for the category.
- Like the previous battery electric ZS, the new S5 EV remains competitively priced (32,500 to 37,500 euros), even compared to a BYD Atto 2 (40,000 euros) with a 150 hp (110 kW) electric motor combined with a 60.4 kWh NMC battery.