Thanks to the Dacia brand, Renault kept its position in Europe
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Thanks to the Dacia brand, Renault kept its position in Europe
- While the Renault brand has declined in France and Europe (EU + Switzerland + Norway) for 25 years, its European sales having fallen from 1.3 million passenger cars in 1997 to 600,000 in 2022 (representing a drop of 55% ) and its sales in France having fallen from 470,000 units in 1997 to 235,000 in 2022 (representing a drop of 50%), the contribution of the Dacia brand offset most of the Renault brand sales decline, both in France and in Europe. This is especially visible in terms of market share, the Renault-Dacia group having 6% of the European market and almost 25% of the French market, without much change in both cases for 25 years.
- In terms of sales volume, the Renault-Dacia group went from 1.3 million sales in 1997 to 1 million units in 2022, reflecting the overall decline of the European market, as its market share remained stable. We can therefore conclude that the Renault-Dacia combination has not lost any market in Europe over the past 25 years, if we accept that Dacia models are only rebranded Renault models.
- Dacia, which began selling Renault designed cars in France and Europe from 2005, has sold 460,000 units in Europe and 130,000 in France in 2022, representing 45% of Reanult-Dacia European sales, a share that has been constantly increasing since 2005.
- Over the first eight months of 2023, Dacia's share now reaches 46% of the group European sales. We can think that it will continue to gradually approach 50% over the coming years.
The Volkswagen brand has remained strong in Europe and Germany these last 25 years
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The Volkswagen brand has remained strong in Europe and Germany these last 25 years
- The Volkswagen brand has not lost any ground over the past 25 years, either in its country of origin, Germany, or in the rest of Europe (29 countries), unlike Opel and Fiat in their home country. Volkswagen sales in Germany have always oscillated between 600,000 and 700,000 cars per year between 1995 and 2019, and the carmaker's market share has always remained at 18%-22% during this period. In 1997, Volkswagen sold 630,000 cars in its home country, representing 18% of the German market which then reached 3.5 million passenger cars. In 2022, Volkswagen sold 480,000 cars in Germany, but as the German market declined as a whole (2.7 million units), the carmaker's market share remained stable compared to 1997, at 18%. This performance has nothing to do with what happened at Opel, whose market share in Germany fell from 16% to 5% between 1997 and 2022, or Fiat, whose market share in Italy fell from 34% to 13% between 1997 and 2022.
- The Volkswagen brand has remained strong in Europe and Germany thanks to several factors: Volkswagen benefits from a wide range (Up, Polo, Golf, Passat, Arteon) and several SUVs (T-Cross, Taigo, T-Roc, Tiguan, Touareg) which are added to the range of sedans.
- The image of the brand has overshadowed mainstream brands well established in Germany such as Ford and Opel.
- Interestingly, the “dieselgate” in 2015 did not had a serious impact on Volkswagen’s sales volume. We just observed a drop in the brand's market share in Germany from 21.5% in 2015 to 19.5% in 2016 and 18.5% in 2017, then this market share steadied at 18%.
Chinese carmakers have still 58 brands in China in 2023
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Chinese carmakers have still 58 brands in China in 2023
Cadillac unveils its 200 kWh and nearly 4 tons battery electric Escalade SUV
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Cadillac unveils its 200 kWh and nearly 4 tons battery electric Escalade SUV
- The current Escalade SUV has been an iconic Cadillac model since the launch of its first generation in 1998. The carmaker is now in its fifth generation, its production volume oscillating between 25,000 and 50,000 units each year since 2008. In 2022, 38,000 units have still left the American plant in Arlington (Virginia).
- This large SUV, 5.38 m long in the normal version and 5.76 m in the long version, which is also marketed by Chevrolet under the names of Tahoe (normal version) and Suburban (long version) as well as by GMC under the names of Yukon (normal version) and Yukon XL (long version) are equipped with a 6.2-liter V8 developing 420 hp and its weight exceeds 2,800 kg empty.
- This weight is largely exceeded by the brand new battery electric Escalade SUV which has just been presented. This new model does not replace but is in addition to the Escalade SUV range as a specific model equipped with fully electric motorization, like the recent Cadillac Lyriq and Celestiq models from which the carmaker expects a lot.
- The new battery electric Escalade SUV named Escalade IQ already benefits from a completely revised design, slightly sportier (long hood, more aerodynamic line, third triangle side window, sloping roof). Its 750 hp electric motor equipped with a 200 kWh battery would allow a range of 724 km. Its dimensions are as follows: 5.70 m long, 2.17 m wide and 1.93 m high. Due to its dimensions and the weight of its batteries, the new Escalade IQ could approach 4 tons. It will be produced in the American Detroit-Hamtramck plant with an expected volume of 10,000 to 20,000 units per year.
Six new countries to join BRICS organisation on 1st January 2024
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Six new countries to join BRICS organisation on 1st January 2024
- Since the early 2000s, the acronym BRICS has referred to five emerging or developing countries: Brazil, Russia, India, China and South Africa. In terms of car production, these five countries have been led by China, which in just a few years has become the world's largest car producer. The other four countries have seen their car production grow less strongly than China. In 2005, these five countries produced 11 million vehicles, 50% of which (5.5 million) were produced in China, while in 2022, 36 million vehicles have been produced, including 75% (27 million) in China.
- Chinese car production has been multiplied by 5 between 2005 and 2022, while the other four countries by only 1.6. The BRICS will account for 43% of global automotive production in 2022.
- From 1st January 2024, six new countries will join the BRICS: Argentina, Egypt, Iran, Saudi Arabia, the United Arab Emirates and Ethiopia. This new group represents 46% of the world's population (around 2.8 billion inhabitants in India and China alone) and will have an economic weight (35% of world GNP) that will be close to the G7 (Germany, Canada, the United States, France, Italy, Japan and the United Kingdom), which represents almost 45% of world GNP. In terms of car production, the expansion will be more modest, as the six new BRICS members, only Argentina and Iran produce cars (1.75 million units in 2022).
- By 2024, the 11 BRICS countries could therefore account for 45% of global car production, compared to 35% for the G7 countries.
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