The Brazilian market (PC + LUV) increased by 8.7% in 2019
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The Brazilian market (PC + LUV) increased by 8.7% in 2019
- The Brazilian automotive market (PC + LUV) grew by 8.7% in 2019 to 2.79 million units compared to 2.57 million in 2018, a year that had increased by 14.6% compared to 2017. The Brazilian market growth, discontinued since 2017, is therefore slower in 2019, in a global context of economic slowdown. The 2012 sales peak (3.8 million vehicles) is therefore still a long way off, especially since 2020 is likely to see the market stabilize. In January 2020, the Brazilian market fell for the first time since 2016, by 3.2%. Inovev does not see the Brazilian market reaching 3 million units in 2020.
- By carmaker, the Fiat-Chrysler group has regained its first place on the Brazilian market, with a market share of 18% (+1%), which is unexpected given the fact that the Italian-American group saw its sales fall by 9% worldwide. South America accounts for 13% of the Fiat-Chrysler group's (FCA) global sales and Brazil the largest share of its sales in this region. Consequently, South America remains attractive to the group.
- Behind Fiat-Chrysler, we observe that GM and Volkswagen groups are very close, with 17% of market share each, the American group having lost a point and the German group having gained one. At a third level, since arriving later on this market, the Renault-Nissan (12%), Ford (8%), Hyundai-Kia (8%) and Toyota (8%) groups follow each other closely. It is to note that SUVs represent 19.5% of the Brazilian market in 2019, compared to 18.5% in 2018.
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Volkswagen group will acquire Navistar (Heavy Utility Vehicles)
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Volkswagen group will acquire Navistar (Heavy Utility Vehicles)
- The Volkswagen group has a subsidiary called Traton, which covers the brands Scania and MAN. This entity produced and sold 242,000 Medium and Heavy Utility Vehicles (MUV & HUV) in 2019 (compared to 233,000 units in 2018) divided into 142,500 MAN and 99,500 Scania. Thanks to this subsidiary, the Volkswagen group was able to overtake the Renault-Nissan group in 2018, as the world's leading vehicle producer.
- However, this Traton division does not produce enough MUV and HUV to be able to compete against the two leaders of this market, namely the Volvo Trucks group (Volvo Trucks, Renault Trucks, Mack Trucks) and the Daimler Trucks group (Mercedes, Freightliner, Fuso, Western Star, BharatBenz) which each produces around 500,000 vehicles per year.
- This is the reason why the Volkswagen group has been interested since 2016 in the American truck producer Navistar group (with only one brand: International) which sells between 335,000 and 365,000 vehicles per year, including 210,000 to 240,000 Class 8 trucks models (the heaviest). The Navistar group’s main market is North America (United States and Canada), where it is one of the leaders.
- In 2016, the Volkswagen group already put a foot in Navistar by acquiring 16.8% of the capital. In 2020, the German carmaker decided to entirely buy the American truck producer. It will allow Traton to reach a volume of 500,000 UV per year which and become the market leader in trucks ahead of Volvo Trucks and Daimler Trucks. This acquisition would also allow Volkswagen to gain a share of the North American market (where Volvo Trucks and Daimler Trucks are well established), since Scania and MAN are mainly present in Europe and in Latin America but not so much in North America.
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The Toyota group becomes the second world vehicle producer in 2019
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The Toyota group becomes the second world vehicle producer in 2019
- The Toyota group (Toyota, Daihatsu, Lexus, Hino) has published its sales figures for the 2019 year. Its global sales reached 10.74 million units (passenger cars and utility vehicles), which represents an increase of 1.4% compared to 2018 (compared to an increase of 2% compared in 2018 vs 2017). Without the heavy utility vehicles (HUV), the Toyota group sold 10.56 million light vehicles (passenger cars and light utility vehicles). In both cases, the Japanese group became the second world vehicle producer in 2019 behind the Volkswagen group and ahead of the Renault-Nissan-Mitsubishi group. In 2018, Toyota was only the third, behind Volkswagen and Renault-Nissan-Mitsubishi.
- Toyota Group global sales in 2019 is broken down as follows:
• 8.95 million units under the Toyota brand.
• 840 000 under the Daihatsu brand.
• 770 000 under the Lexus brand.
• 180 000 under the Hino brand.
- The breakdown by market is the following:
• The United States remains its largest market, with 2.38 million vehicles, or 22% of its world sales.
• Japan is its second market, with 2.34 million vehicles, or 22% of its world sales.
• China is its third market, with 1.41 million vehicles, or 13% of its world sales.
• Europe is its fourth market, with 1.09 million vehicles, or 10% of its world sales.
These four markets represent 67% of the Toyota group's global sales in 2019 (as in 2018).
- The Toyota group's best-selling models in 2019 were the Toyota Corolla (1,187,000 units) and RAV4 (874,000 units).
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The Argentine market (PC + LUV) declined 43.0% in 2019
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The Argentine market (PC + LUV) declined 43.0% in 2019
- The Argentine automobile market (PC+ LUV) collapsed by 43.0% in 2019, to 440,000 units, compared to 772,000 in 2018 and 863,000 in 2017. This market has therefore been divided by two in two years, and this situation is completely different from that observed in Brazil. Despite an ambitious reform programme, Argentina’s economy is still in severe recession, unlike that of neighbouring Brazil. The situation deteriorated further in 2019: currency depreciation and restrictions, a runaway inflation.
- The last two years showed a worsening situation and the year 2020 is likely to be even worse. Indeed. In January 2020 the Argentinian market fell further by 25.6% and no signs of improvement are in sight.
- In this context, the carmakers operating in Argentina have no illusions about an hypothetical improvement of the trend and wait the end of the storm. According to Inovev, the Argentine market could fall to 300,000 units in 2020.
- By carmakers, the Renault-Nissan group becomes the leader of the Argentine market in 2019, thanks to its low price range of models (mainly Dacia rebranded models). This group now holds 18% of a shrinking Argentine market, ahead of the Volkswagen (16%), leader in 2018, Toyota (14%), Fiat-Chrysler (12%), Ford (11%), GM (11%) and PSA (10%). It is to note that SUVs represent 17.5% of the Argentinian market in 2019, against 14.5% in 2018. SUVs are still not very present in Argentina (as for Brazil), if we compare these two countries to European countries, China or to USA.
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The Canadian market (PC+LUV) fell 3.6% in 2019
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The Canadian market (PC+LUV) fell 3.6% in 2019
- The Canadian automobile market (PC + LUV) declined by 3.6% in 2019, to 1.914 million units compared to 1,985 million in 2018 and 2,039 million in 2017. This market has therefore been declining for two years and is moving away from its sales peak sales in 2017.
- The Canadian market already reached a very high motorization rate (nearly 700 cars per 1,000 inhabitants), close to the one recorded in the United States. The Canadian car park is therefore saturated, and current sales are only intended to replace existing vehicles.
- At the same time, Canada sees its automobile production reduced year after year, as some carmakers relocated to the United States or Mexico, thus reminding the situation of Australia a few years ago. The presence of the Canadian automotive industry therefore remains fragile, especially in a global context of declining markets.
- By carmakers, the Ford group remains the first seller on the Canadian market, with a market share of 15%, ahead of GM (13%), Toyota (12%), Fiat-Chrysler (11%), Hyundai-Kia (11%), Honda (10%) and Renault-Nissan (7%), this group being represented in Canada by its Japanese brands Nissan and Infiniti.
- SUVs represent 46% of the Canadian market in 2019, compared to 48% in 2018, but this share, which has fallen slightly year-on-year, remains one of the highest in the world, with the United States (46 % in 2019 compared to 45% in 2018).
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