Subaru sold 1.0 million vehicles worldwide in 2019
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Subaru sold 1.0 million vehicles worldwide in 2019
- Subaru sold 1.0 million vehicles (LCV + LCV) in 2019, which represents a decrease of 5.7% compared to 2018, after a decrease of 5% in 2018 compared to 2017. The seventh Japanese manufacturer remains in twentieth position worldwide, behind the Chinese Great Wall and Changan but ahead of the Chinese MG-Roewe, Chery and BYD.
- Currently, the Toyota group holds 16.5% of the capital of Subaru, a too low share which does not allow a consolidation with the first Japanese manufacturer. But it allows Subaru to lean on a powerful group (the second world manufacturer) which could take control in the event of major difficulties.
- Subaru's global sales in 2019 break down as follows:
1. The United States is by far its largest market, with 700,000 vehicles, or 70% of its world sales.
2. Japan is its second market, with 130,000 vehicles, or 13% of its world sales.
3. Europe is its third market, with 32,000 vehicles, or 3% of its world sales.
- These three markets represent 86% of global Subaru sales in 2019, this manufacturer being absent from the Chinese market.
- One of the disadvantages of Subaru is its range too limited to be able to fight with the big manufacturers.
- The best-selling models of Subaru in 2019 are the Forester (263,000 units against 246,000 in 2018), Outback (206,000 against 208,000), XV (174,000 against 194,000) and Impreza (127,000 against 153,000).
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Car manufacturers temporarily close factories in Europe due to coronavirus
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Car manufacturers temporarily close factories in Europe due to coronavirus
- The car manufacturers have announced one after another the temporary closure of their factories in Europe from March 16, 2020 due to the coronavirus. The duration of the closure of European factories varies according to the manufacturers and it seems that the reopening of the factories would not take place before the end of April. All European factories are affected, whether those of Volkswagen, PSA, Renault, FCA or other manufacturers.
- The volume of production that should have been produced during the last 15 days of March should have reached nearly one million vehicles. If the closings were to continue during the first 15 days of April, it would be close to two million vehicles lost, and almost three million if they were to continue throughout the month of April.
- This quantity will probably not be able to be fully caught up in the following months, due to the production capacities of the factories concerned which are limited and above all because of a demand which will only restart gradually, even if massive aid will probably be put in place. place to speed up the stimulus. The production volume is therefore likely to be cut by almost three million vehicles at the end of the year, representing a drop of around 15% compared to 2019.
- Auto production in China fell by 25% in January 2020 and 80% in February 2020 due to the coronavirus, and has been gradually restarting since mid-March. The balance for the full year could be down from 5% to 10%, the CAAM predicting a decline of about 7%.
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BMW Group sold 2.52 million vehicles worldwide in 2019
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BMW Group sold 2.52 million vehicles worldwide in 2019
- The BMW group (BMW, Mini, Rolls-Royce) sold 2.52 million vehicles, which represents an increase of 1.2% compared to 2018. BMW remains the eleventh world manufacturer of light vehicles (VP + LCV) , behind PSA and Suzuki, but in front of Daimler and Geely. Thanks to the merger of PSA with FCA, the BMW group could gain a place in 2020 and become the tenth global manufacturer.
- The BMW group's global sales in 2019 break down as follows:
1. Europe is its largest market, with 1,050,000 vehicles, or 42% of its world sales.
2. China is its second market, with 740,000 vehicles, or 29% of its world sales.
3. The United States is its third market, with 360,000 vehicles, or 14% of its world sales.
- These three markets represent 85% of the BMW group's global sales in 2019, which is divided into 2.17 million BMW brand vehicles (+ 2.1%), 362,000 Mini brand vehicles (-2.8%) and 5,152 Rolls-Royce brand vehicles (+ 25%).
- The BMW group's best-selling models in 2019 are the Series 3 (438,000 units), Series 5 (335,000 units), Mini (320,000 units) and BMW X1 (267,000 units).
- By group, BMW remains the world's leading manufacturer in the Premium category in 2019, but by brand it is Mercedes, with 2.34 million light vehicles. Audi is third with 1.85 million units.
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The European market (VP) in the first quarter of 2020
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The European market (VP) in the first quarter of 2020
- The European car market will suffer a terrible shock in 2020, due to the coronavirus crisis, a shock which could be even more violent than those caused by the first oil shock (1974 sales down 12% compared to 1973) , by the economic crisis of 1993 (1993 sales down 15% compared to 1992) or by the financial crisis of 2008 (2008 sales down 8% compared to 2007) even if it had repercussions for several years (2013 sales down 27% compared to 2007). Before the epidemic arrived in Europe, the European market had already fallen by 7.4% in January 2020 and by 7.1% in February 2020. With the closure of most factories and concessions in Europe to From mid-March 2020, the European market is likely to fall by 40% to 50% in March 2020 and therefore by around 25% in the first quarter.
- But the hard part is yet to come. With a total containment of people and a total shutdown of factories and European concessions in April, it is likely that the European market in April will be close to zero. May is likely to be comparable if containment measures are extended until June 1. If containment measures are halted or relaxed in May, the market could slowly recover. It is especially from June that we could witness a real recovery in the market, but the balance sheet for the second quarter of 2020 will be the worst since the end of the Second World War, with a possible drop of 50%. at 60%. Given these factors, the year 2020 could end with a drop of around 40% in the European passenger car market if the various European governments do not introduce massive aid to revive the market.
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Daimler Group sold 2.46 million vehicles worldwide in 2019
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Daimler Group sold 2.46 million vehicles worldwide in 2019
- The Daimler group (Mercedes, Smart) sold 2.46 million vehicles (excluding heavy goods vehicles), which represents an increase of 0.8% compared to 2018. Daimler remains the twelfth manufacturer of light vehicles in the world, behind BMW and in front of Geely. Including heavy goods vehicles (490,000 units), Daimler is the eleventh largest manufacturer in the world, behind Suzuki and ahead of BMW.
- Thanks to the merger of PSA with FCA, the Daimler group could gain a place in 2020 and become the eleventh manufacturer in the world without heavy goods vehicles and the tenth with heavy goods vehicles.
- Daimler group's global sales in 2019 break down as follows:
1. Europe is its largest market, with 1,020,000 vehicles, or 41% of its world sales.
2. China is its second market, with 750,000 vehicles, or 30% of its world sales.
3. The United States is its third market, with 360,000 vehicles, or 15% of its world sales.
- These three markets represent 86% of the Daimler group's global sales in 2019, which are divided into 2.34 million Mercedes brand vehicles (+ 1.3%) and 116,000 Smart brand vehicles (-10.8%).
- The Daimler group's best-selling models in 2019 are the C-Class (455,000 units), E-Class (390,000 units) and GLC (407,000 units). The segment C models (Class A, Class B, CLA, GLA) exceeded 620,000 sales.
- The Mercedes brand remains the first Premium global brand in terms of sales, ahead of BMW and Audi.
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