No comeback for pick-ups in the U.S.

Details
No comeback for pick-ups in the U.S.
 
- Despite the recovery of the automobile market in the U.S. since 2010 (after the collapse of 2008 and 2009)and despite the good level of sales of light trucks in general (specific category in the USA which includes SUVs, crossovers, minivans, pick-ups and vans), There has been no comeback for pick-ups on the worlds second largest market.

- Indeed, while the market share for this type of vehicle was stable at 18% between 2000 and 2005 in the US, it then fell to 13% in 2009 ( customers preferring the purchase of pickups or even SUVs), it was unable to exceed 14% in 2010, 2011 and 2012. Last year, it even dropped to 13%. Customer prefers to postpone their purchases or buy SUVs, as they did in the years 2006-2009.

- In addition, the offer has not changed since it consists mainly of traditional Ford F-Series, Chevrolet Silverado, GMC Sierra and Dodge Rams, the same vehicules sold ten years ago. These vehicles are also still among the top ten sales of light trucks in the U.S. (as it was ten years ago), but we must recognize that the offer of SUVs (and crossovers) has grown considerably since the last ten years. To make matters worse, the category of compact pickups (Ford Ranger, Chevrolet Colorado, GMC Canyon, Dodge Dakota) has completely collapsed (6% market share in 2000 to 2% in 2012) is doomed to disappear. Only large traditional pickups remain on the market.


13-19-2

 

The 20 most produced cars in Europe in the 1st quarter of 2013

Details
The 20 most produced cars in Europe in the 1st quarter of 2013
 

- The two main automobile innovations from the end of 2012 (VW Golf VII and Renault Clio IV) have not disappointed expectations , since at the end of the first quarter of 2013, they monopolize the top two places in terms in Europe.


- The Golf VII, produced at two locations in Europe (Wolfsburg and Mosel), certainly shows a clear superiority with a production volume of more than 160,000 units in the first quarter of 2013, compared to Clio III and IV (100,000 units) produced on the same period, but this difference was expected. At this rate, the Golf VII could reach 640,000 units throughout the year 2013 and the Clio III and IV nearly 400,000 units (two plants in Europe: Flins in France and Bursa in Turkey), and despite a European market in not at  its best.


- Behind the Golf and Clio, we can see very good scores for the VW Polo and Passat (respectively third and fifth in the ranking). The main competitors of the Clio are in order : Opel Corsa (4th), Peugeot 208 (6th) and Ford Fiesta (7th). Note the good score of the Nissan Qashqai (10th) yet at the end of its production cycle but a part of it is destined for markets outside Europe.


- Premium carmakers rose, placing 7 models in the top 20 including 3 from the BMW brand , 2 brands from Audi and 2 from Mercedes. These models are in high demand in export, mainly in China. In the future, the share of European production could therefore diminish in favor of a production in China of these vehicules for the local market.


13-19-3

 

The sale shares of China's Top 10 global carmakers

Details
The sale shares of China's Top 10 global carmakers
 

- We know that in China U.S. European, Japanese and Korean carmakers produce locally and sell all their production through partnerships with Chinese carmakers (such as SAIC, FAW, Dongfeng, Changan, Guangzhou and Beijing). It is therefore interesting to calculate the portion that China represents in the global sales of the world's leading carmakers such as Volkswagen, GM or Toyota.


- In the graph below, we can see that the Volkswagen Group and GM sell in the first automobile market in the world more than 25% of their total worldwide sales (respectively 29% and 28%). Both groups largely benefit from the dynamics and volume of the Chinese market. This is one of the reasons why they are now among the world's leading carmakers.


- On the other hand, It is noted that the Toyota group is far behind. This position is explained by the late arrival of the group in the Chinese market (in 2003) compared to VW arrival (1990) and GM's (1999) and the recent diplomatic conflict between China and Japan that affected the Japanese group.


- For Hyundai-Kia, China accounts for nearly 20% of its global sales. For Honda, PSA and Mazda Groups, China accounts for nearly 15% of global sales. Finally, the Renault-Nissan, Suzuki, BMW, Daimler, Toyota and Ford groups only make 10% of their global sales in China.


13-19-1

 

Vietnamese market declined by 30% between 2009 and 2012

Details
Vietnamese market declined by 30% between 2009 and 2012
 
- Vietnam lies to the East of Cambodia and Laos, and South of China. Its  population accounts for nearly 90 million people. It is a member of the ASEAN countries since 1995.

- In terms of GNI (gross national income) per capita, Vietnam (2 500 Euros) is close to the Philippines (3150 Euros), far ahead of Cambodia (1 700 Euros) and Laos (1 960 Euros), whose automotive market has not taken off yet), but far behind Thailand (6 400 Euros) and Malaysia (12 000 Euros) which both have a dynamic automotive market.

- After the opening of the Vietnamese economy in the early 1990s and the called "renewal" policy, the country has experienced remarkable growth, enabling the country to reach in 2010 the status of middle-income countries.

- This growth is particularly visible in the automobile market which rose from 20,000 vehicles in 2000 to 120,000 vehicles in 2009.

- Forced to drive a remediation policy since 2011, Vietnam has seen its car market fall down to 110,000 units in 2010 and 2011.

- This slowdown was exacerbated in 2012 by the deterioration of the international economic situation and the slowdown in domestic activity. The market fell actually down to 80,000 vehicles during this period.

- Concerning carmakers, the Toyota group has positioned itself far ahead of its competitors in recent years, with a market share of 48% in 2012, ahead of Hyundai-Kia (17%), GM (11%) and Ford (9%).


13-18-10

 

Lexus will produce vehicles in the U.S. at the end of 2014

Details
Lexus will produce vehicles in the U.S. at the end of 2014
 

- In 1989, the Toyota group launched in the U.S. the Lexus brand to compete with the premium brands already on the U.S. market, such as Cadillac, Lincoln, BMW and Mercedes.


- Since the early 2000s, the sales level of the Lexus  in the USA is quite similar to BMW’s or Mercedes’s, two leaders of premium cars from Europe.


- Lexus has replaced  in the US the two American leaders of premium cars, Cadillac and Lincoln from the  beginning of 2000s onwards. In 2012, Lexus sold three times more vehicles than Lincoln and 1.7 times more vehicles than Cadillac.


- Into the four premium brands mentioned above, Lexus is the only brand  which does not produce vehicles on the U.S. soil. But this situation will end at the end of 2014. The Toyota management decided to produce Lexus vehicles on U.S. soil to support the high sales level of  the luxury brand in the U.S. (around 250 000 vehicles per year) .


- The first Lexus  model  produced in a US plant will be the ES, upscale and rebadged version of  the Toyota Camry. 50,000 Lexus ES should thus be produced annually from 2015 in the Toyota plant of Georgetown (Kentucky). Other models will be added to the production in the coming years.


- It is to be noted that in 2012, 70% of Lexus produced in Japan by Toyota are destined tor the USA market.


13-18-9

 

  1. Vehicles and components share between Mercedes and Renault-Nissan
  2. Chinese carmaker brands (excluding JV) are not all on the same boat
  3. The U.S. market has grown by 6.9% in the first four months of 2013
  4. The Spanish market is expected to stabilize at 700 000 PC's in 2013
Inovev platforms  >
Not yet registered ?
By keeping on browsing, on this site, you accept the use of cookies and TCU (Terms and Conditions of Use) of Inovev site (www.inovev.com)
Ok