For the first time in 12 years, PSA has sold less than 3 million vehicles

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For the first time in 12 years, PSA has sold less than 3 million vehicles

- For the first time  in 12 years, PSA has sold less than 3 million vehicles (PC + LUV) in 2012: 2,965,000 against 3,550,000 in 2011, representing a decrease of 16.5 %.
- The French carmaker sales fell  significantly: 272,000 complete vehicles and 313,000 CKD (Completely Knocked Down)  vehicles  less in 2012 versus 2011. A major cause is the stop of CKD supply to Iran (which is the main component of the  overall CKD production reduction (-68.3 % in 2012 versus 2011).
- As for sales of complete vehicles, results are mixed: - 14.8% in Europe, + 4.0% in Russia, - 12.9% in Latin America, + 9.1% in China, + 14.7 % in the rest of the world.
- In spite of the overall decline of the Group,  PSA has nevertheless some assets, in particular:
- The  development of its strategy toward upper range models (DS range, range Hybrid4) with the objective of higher selling prices and increased profitability.
- The good positioning of 208 as the second best B-segment sold vehicle in Europe 208 in the second half of 2012.
- In 2013, a relaunch of the European market seems unlikely. PSA group counts on a growth in Russia and China (expanding markets).

13-02-7



Fiat is reaching its target on the American market

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Fiat is reaching its target on the American market

- Taking benefit from  taking over Chrysler, Fiat Group was able to return to the U.S. market after decades of absence.
- The strategy to launch in North America the Fiat 500 (produced at Chrysler in Toluca, Mexico) and position this vehicle to compete with the premium small car Mini (BMW) and Smart (Daimler) has been very successful.
- Indeed, 45,000 Fiat 500 were sold in 2012 on the U.S. market, while BMW sold 66,000 Mini and Daimler 10,000 Smart.
- The sales gap  between Mini and Fiat 500 will further decrease in 2013 and 2014, even though the Mini has been very successful over the last  ten years in North America.
- Only a few  analysts had foreseen such enthusiasm for the U.S. Fiat 500. The upcoming launch of the electric version (Fiat 500_e) should still boost  the model .

13-02-2



The Korean group Hyundai-Kia sold more than 7 million vehicles in 2012

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The Korean group Hyundai-Kia sold more than 7 million vehicles in 2012

- The Korean group Hyundai-Kia sold for the first time more than 7 million vehicles worldwide in 2012.
-Hyundai sold 4.39 million vehicles (+8.6%), with 660,000 units in the Korean market (- 2.3%) and 3.73 million abroad (+10.9%).
-Kia sold 2.71 million vehicles (+7.1%), with 480,000 units in the Korean market (- 2.2%) and 2.23 million abroad (+9.4%).

- The group Hyundai-Kia has become the 5th worldwide car from 2009 on. It overpassed Ford group in 2009 and Fiat-Chrysler group in 2008.
 

01-7 

 

Data source: Please contact us at: info@inovev.com

Brand-new models will be produced at the Melfi Fiat plant

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Brand-new models will be produced at the Melfi Fiat plant

- Brand new Fiat models will be produced at the Melfi Fiat plant from 2014 on. It is the second recent announcement of Fiat relating to a production of its models in Italy following the one relating to the Pomigliano plant.


- The Melfiplant (which produced traditionally Punto) will benefit from more than one billion euros of investment in the framework of the new strategy unveiled by the manufacturer in late October. It will eventually produce 1 600 cars per day (320,000 per year), including a small SUV Jeep and a small SUV Fiat (500X). Both models will replace the Fiat Sedici.


- Melfi, which has 5,500 employees, is the only plant to produce these two models. Once its modernization completed, the site will produce up to four different models on the same production line.


- The new Fiat strategy  plans that Fiat Italian factories produce future vehicles intended primarily for export, as well as  upper range models.  The Melfi plant  investment should be  followed by a series of investments in other factories.


01-6 

 

Data source: File #105 - Production in Europe detailed by model and plant


Production on the soil of France: greater stability

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Production on the soil of France: greater stability

- Production on French soil decreased sharply until 2009.
This was a consequence of delocalization of French manufacturers, despite the development of Toyota and Smart on the  French territory.
Production in France should now stabilize, continuing the trend which can be noted since the beginning of the decade (see chart below).


- France, now competes with Spain, behind Germany, for the second European position  in terms of quantities produced in a country.


- However, it is to be noted that the position of France appears in a totally different way when production controlled by the French manufacturers (and not production on the French soil) is considered. Worldwide production under the control of French carmakers (including in particular Nissan and AvtoVaz), accounts for about 12 million vehicles in 2012, close to that controlled by German carmakers(about 13 million vehicles).

 

01-8 

 

Data source: File #105 - Production in Europe detailed by model and plant

  1. Production on German soil: stability
  2. The European market fell by 8% in 2012 (compared to 2011)
  3. Nissan will use Lada platforms for its brand Datsun
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