Comparison between France and Sichuan/Chongqing
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Sichuan/Chongqing (Sichuan + Chongqing) can be compared to France (550 000 km2 and 63 million people).
The automobile production of Sichuan/Chongqing started to take off in the early 2000s, while France started its own a century earlier.
Sichuan/Chongqing keeps on rising, given the very large and growing demand of the Chinese market as a whole (exports remain low), while France, that offshored a large part of its production and has suffered from a European market down by nearly 25% since 2007, did not cease seeing its production levels decline from 3.5 million vehicles to 1.75 million in 2013 ...
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2013 Sales by body type
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- On the three largest global markets, China, the United States of America and the European Union, the face of the automobile market (sales by body type) has transformed itself and is very different today.
- Indeed, if global sales are divided into five distinct types of bodies (1 / sedans (with trunks) and estates 2/ hatchbacks 3/ SUVs and crossovers 4/ MPV 5/ pick-ups), we can observe that sedans with trunks and estate vehicles are very well established in China (64% of sales in 2013) and in the USA (48% of sales), while they represent only 19% of the market in Europe.
- In Europe, it is Hatchback that are the most present, with 51% of sales in 2013. Conversely, these hatchbacks represent only 12% of sales in China and only 3% in the USA.
- SUVs (and crossovers) can see their market share progress throughout the past dozen years, representing 17% of their sales in Europe, 19% in China and 31% in the USA in 2013.
- Victims of the success of SUVs, minivans have seen their market share decrease, representing only 13% in Europe, 5% in China and only 4% in the USA.
- Finally, pick-up represent 14% in the U.S. while they are marginal in Europe and China.
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The new DS product plan (2014-2018) revealed
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- We have already observed that the creation of a global third brand within the PSA Peugeot Citroën group was approved by PSA’s new board of directors. This brand called DS and located in the Premium category will win over customers used to buying Audi, BMW, Mercedes or even Volvo and Saab vehicles.
- Until now, the DS 3, DS 4 and DS 5 were integrated into the Citroën brand, in Europe at least, whereas in China DS already forms a full-fledged brand since the fall 2013.
- Last year, 85% of DS sales were made in Europe and 15% outside of Europe, mainly in China. In addition, 60% of these sales accounted to the DS 3. In 2017-2018, the manufacturer’s objective is to sell 50% of its vehicles in Europe and 50% outside Europe, and these sales should be better distributed across the entire range.
- The product plan announced for the DS brand by 2017-2018 is as follows: new DS 3 in 2017 ( segment B sedan), DS 5 launch in China in 2014 and in Europe in 2016 (segment D sedan), DS 6 launch in China in 2016 and in Europe in 2017 ( segment D sedan), DS 6WR launch in China in 2014 and in Europe in 2017 (segment D SUV), DS 9 launch in China in 2017 and in Europe by 2018 (segment E sedan) and finally the DS 9WR will be launched China in 2017 and in Europe in 2018 (segment E sedan). This new DS range is part of the PSA program to offer 26 models in its catalogue by 2022, including 13 Peugeot, 7 Citroën and 6 DS.
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The new Audi product plan (2014-2019) revealed
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Changan Ford is going to launch a new brand
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