2013 ranking of models manufactured in the greatest number of plants

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2013 ranking of models manufactured in the greatest number of plants

- In order to market their vehicles worldwide, carmakers have the choice to either manufacture models in dedicated plants and export them, or they can manufacture them directly in the regions where they are sold (CBU or CKD). Which are the models whose production is the most scattered over the world?

- By analysing the 15 vehicles that are produced in the greatest number of plant across the world, we can already note two trends: the strong presence of Japanese manufacturers and the lack of German manufacturers. Japanese manufacturers have a strong market share in Asia and America but also the Middle East, which leads them to establish their production sites locally. German manufacturers prefer to export their vehicles from Germany even for Chinese and American markets.

- By model, the Toyota Corolla is the world's premier vehicle with a production spread over 8 plants in Japan, China, India, Turkey, the US, Canada and Brazil. The Honda CRV is also a world wide produced vehicle, since it is manufactured in 7 factories in Japan, China, India, the US, India and Mexico. It must be noted that Renault's entry-level model, the Logan, is the most global vehicle of the Renault-Nissan group, with production focused in developing countries (Brazil, Russia, India, Iran, Romania and Morocco).

- Beyond the number of plants used to produce a vehicle, it is interesting to relate to production volumes. The ratio between the production volume / number of plants, shows that the Ford Focus is the model which has the highest volume (an average of 200 000).  Naturally these volumes are more driven by production in China, Germany and the US, than production in Russia and Argentina.

 

14-21-8  


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European electric vehicle sales (PC+LCV) in 2014

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European electric vehicle sales (PC+LCV) in 2014

- Sales of electric cars are rising in Europe (+33%) in the first semester of 2014 compared to the first semester of 2013. The sales of electric cars in Europe have reached a volume of 11 399 units in the first quarter of 2014, against 8 570 in the first quarter of 2013. We can therefore expect an annual volume of 34 000 units (Inovev forecasted 30 000 units at the beginning of the year).


- France is the only country in the region to decline over this period. E.V (electric vehicles) registrations decreased from 4 968 units to 3 514 over the period (-29%), France thus lost its leading position in this segment in favour of Norway (6 796 sales against 1 645 units the previous period + 313%). Although it is still too early to forecast a trend, particularly because the decrease can be the cause of the differential treatment given to long term rental or leasing with a purchase option.


- In Germany, they increased from 1 488 to 2 456 units (+65%), driven by the Mitsubishi Outlander and the launch of the BMW i3. English registrations increased from 510 to 2 592 units (+212%) and could continue to grow with the two year extension of the subsidy and its increase which should boost the purchase of electric vehicles. Other European countries did not exceed a thousand sales in the first quarter 2014, but nevertheless showed growth.

 

14-21-9  


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Top 10 European models (first 5 months of 2014)

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Top 10 European models (first 5 months of 2014)

- In the first five months of 2014, the 10 best-selling passenger cars in Europe accounted for 21% of the total market, i.e. 1% less than last year, while the European market as a whole grew by 6 %.


- Nevertheless, the overall volume of registrations in the Top 10 in 2014 increased compared to last year. This means that the 10 best selling vehicles benefited the least from the growth of the European market.


- Segments B and C are still the most represented in the Top 10, while we can note the loss of a D-segment model from a premium brand (BMW 3 Series) in favour of a segment D model from a generalist brand (Skoda Octavia).


- Is also must be noted that the only "Premium" vehicle is the Audi A3, which was not in last year's Top 10 , this confirms the healthy state of its sales after its launch in 2013.


- Finally, and this is a habit, Volkswagen is the most present manufacturer in the Top 10 with the Golf and Polo, ahead of Ford (Fiesta and Focus) while Renault is now present with only a single model, the Clio.

 

14-21-7  


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Mitsubishi is going to supply cars for Dodge in Mexico

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Mitsubishi is going to supply cars for Dodge in Mexico

- Segments A and B are among the most significant segments in Mexico since they represent an annual volume of almost 300 000 sales, namely 27,5% of the global market.

- For 14 years, Dodge (FCA group) locally sold a rebadged Hyundai, the Dodge Attitude (Hyundai Accent) and a Hyundai i10 (not renamed) both from segment A and B.

- The FCA group decided to end its partnership with Hyundai in favour of Mitsubishi that will provide the model currently manufactured in Thailand and sold in South East Asia, the Attrage. This model will be rebadged under the Dodge name for the Mexican market and will be imported from Thailand.

- Dodge sold 14 250 Hyundai i10 in Mexico in 2013, while the Dodge Attitude is no longer sold since the end of 2012 (7 703 units sold in 2012).

- With this new partnership, we can estimate that the objective of Dodge is selling at least 15 000 Attrage in order to compensate for the loss of the i10. The Thai plant that will produce the Mitsubishi Attrage had a capacity of 200 000 units in 2013. Up until now it produced 155 000 Space Star (segment A) and thus could produce 15 000 Attrage for Mexico and at least 30 000 units for the South Asian market.

 

14-21-6  


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Hybrid sales are growing sluggish in Japan

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Hybrid sales are growing sluggish in Japan

- With 15% of the hybrid passenger car market, Japan has the highest rate in the world of hybrid vehicles (plug-in and non plug-in), and this ever since 2012. The strong presence of these vehicles is the solution that Japanese manufactures have found regarding fuel consumption and the protection of the environment. This rate must be compared to that of the U.S. (3%) and Europe (2%).


- The hybrid vehicle market took off in Japan in the 2000s, thanks to Toyota and the Prius model (the first mass produced hybrid car in the world). 100 000 annual sales were reached in 2008. Gradually, as more and more models were launched  (especially Toyota models), the Japanese hybrid market has also developed from 400 000 units in 2010 to 700 000 in 2012.


- Since 2012, there has been a stagnation of the market. Two facts can explain this situation: first, the Japanese market as a whole has been sluggish for several years, and secondly, the supply of hybrid models reached a threshold. With an almost complete range (17 models), Toyota markets almost every model available on the market. Honda has a deliberately limited offer while waiting for the imminent arrival of a new technology (48 volts?). Other manufacturers (including Nissan) have very little presence on the hybrid market.


- Despite the apparent stagnating of the hybrid market, the Japanese government remains optimistic about the progress of this energy in the future. The most optimistic objectives of the METI (Ministry of Economy, Trade and Industry) announced a market share of 20-30% in 2020 for hybrid vehicles and 30 to 40% in 2030.

 

14-21-5  


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