Assessment of European plants over the first 6 months of 2015

 

The assessment of car production in Europe (PC + LUV in the 29 countries of Europe + Turkey) reveals an increase of 8.3% in the first half of 2015 compared to the first half of 2014, development that follows the curve on the European market over this period. This results in an plant utilization rate close to 85%, a figure comparable to that achieved in 2007, although several recent plant closures (Aulnay, Bochum, Genk) have helped achieve this result.


The six plants that have increased their production volumes the most over the first half of 2014 were Born (+ 200% - 30 000 units), which recently started manufacturing the new generation Mini; Villaverde (+ 180% - 62 000 units), that manufactures the C4 Cactus; Melfi (+ 145% - 130 000 units) that manufactures the latest Jeep Renegade and Fiat 500X, Sandouville (+ 125% - 46 000 units) that manufactures the new Renault Trafic, Novo Mesto (+ 125% - 89 000 units) that manufactures the new Renault Twingo and Smart Forfour; and Zaragoza (+ 80% - 240 000 units) that manufactures the Mokka and the new Corsa. The new model effect and production transfers have been paramount for these six plants.


By contrast, apart from the permanent shutdown of production in Bochum and Genk, some plants have experienced significant declines in production rates: Poissy (-25% - 119 500 units), due to the transfer of the Peugeot 208 to Trnava; Mirafiori (- 20% - 7 500 units) due to the fall in production of the Alfa Mito and Fiat Punto; Adapazari (-10% - 55 000 units) due to the fall of the production of the Toyota Corolla exported to Russia and Mangualde (-8% - 26 000 units) due to the end of life of the Citroën Berlingo and Peugeot Partner.


The Volkswagen plant in Wolfsburg remains by far the largest European plant in terms of production volumes in the first semester of 2015 despite a decrease (-9% down to 450 000 units), ahead of Neckarsulm (Volkswagen Group) reaching just over 250 000 units (-3.5%), Sunderland (Renault-Nissan Group) to just under 250 000 units (-10%) and Zaragoza (GM Group) reaching 240 000 units (+ 92%) rejuvenated by the arrival of Mokka.


15-19-9  

 

 

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Assessment of Production in Mexico (PC+LUV) for the first 6 months of 2015

 

In the first half of 2015, production (PC + LUV) in Mexico reached 1.79 million units, an increase of 9.6% compared to the same period last year, when the volume didn't exceed 1.63 million units. The production of passenger cars (PC) increased by 14.7% to 1 million units and those of light trucks (SUVs, minivans, pick-up) increased by 3.8% to 790 000 units.

Mexican production has benefited not only from the strong results in the US market towards which it exports massively but also the arrival of new manufacturers like Mazda and Honda. Other manufacturers are implementing themselves in Mexico such as Audi and Mercedes ( these new plants will launch in 2016 and 2017).

In the first half of 2015, the production of PCs was more efficient than that of light trucks as the arrival of Mazda and Honda resulted in the start of production of Mazda 2, Mazda 3 and Honda Jazz, which was not at the expense of other models produced in Mexico, simply because these models were already marketed in North America but imported from Japan.

By group, Renault-Nissan remains the leading Mexican producer (+ 2.0% to 394 000 units) in front of GM (-1.7% to 340 000 units), FCA (+ 3.1% to 257 000 units), VW (-0.2% to 247 000 units) and Ford (+ 1.4% to 236 000 units).

By model, sedans monopolize the first three places: VW Jetta (+ 4.8% to 208 000 units - including 67 000 exported to the USA), Ford Fusion (+ 5.9% to 161 000 units - including 132 000 exported to the USA), Nissan Sentra (+ 13.9% to 141 000 units - including 106 000 exported to the USA), ahead of two full-size pickups: Dodge Ram (+ 2.4% to 120 000 units) and Chevrolet Silverado (-1% to 118 000 units).

15-20-9a  
15-20-9b

 

 

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Assessment of Production in South Korea (PC+LUV) for the first 6 months of 2015

 

In the first half of 2015, production (PC + LUV) in South Korea reached 2.32 million units, a stable volume (+ 0.6%) compared to the same period last year (2.31 million units). The production of passenger cars (PC) remained stable at 2.14 million units while those of light utility vehicles (LUV) fell by 20% to 168 000 units.

By group, the production of Hyundai-Kia remains the highest and accounts for 79% of the total volume produced in Korea (against 80% in 2014). Followed by GM with the Chevrolet brand (13% of the Korean production), Renault-Nissan with the Samsung brand (5% of the Korean production) and Mahindra with the SsangYong brand (3% of the Korean production).

Among these four groups operating in the country, only Renault-Nissan increased its production volume this year, solely thanks to the Nissan Rogue whose production began on Korean assembly lines. This vehicle sold mainly in North America suffered from a lack of capacity in both Japan and the United States. The relative failure of Samsung models has been miraculously compensated by the arrival of a Nissan model on the Samsung site.

By model, the four most produced models are _ manufactured by the leading group, Hyundai-Kia with the Hyundai Elantra / Avante (162 000 sales), Hyundai Verna / Accent (146 000 sales), Kia Picanto / Morning (129 000 sales) and Hyundai Santa Fe (123 000 sales) that benefit from significant export volumes, which is not the case of the Porter or the Sonata for example. 

15-20-7a  
15-20-7b

 

 

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Assessment of Sales in Mexico (PC+LUV) for the first 6 months of 2015

 

The Mexican automotive market (PC + LUV) experienced an outstanding period in the first half of of 2015, with an increase of 18.4% over the same period last year. It exceeded 609 000 units against 515 000 units the previous year. PCs up 24.4% and light trucks (SUVs, minivans, pick-up) were up by 7.8% . the confidence of households and firms becoming stronger and stronger  in its economy, as well as the increase in purchase loans are main factors of market growth.

By group, Renault-Nissan remains by far the leader in the Mexican market. The Franco-Japanese group has sold more than 172 000 vehicles in Mexico, up 23.5%, representing a market share of 28.2%. Followed by GM (+ 22.8% to 116 000 units, i.e. 19.1% of market share) and VW (+ 9% to 101 000 units, or 16.6% of market share). These three companies account for two thirds of the registrations in Mexico. Premium manufacturers represent only a small share of the Mexican market i.e. less than 2.5% of sales.

By model, four Nissan models are among the eight most popular models: Versa (28 000 units), Tsuru (25 000 units), Micra (22,000 units), Sentra (15 000 units). However, the market leader is the Chevrolet Aveo (35 000 units). Volkswagen established two models among the top 8: the Vento (28 000 units) and the Jetta (25 000 units). It should be noted that SUVs have still a small share in Mexico with less than 17% of sales in the first half of 2015.

15-20-10a  
15-20-10b

 

 

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Assessment of Sales in South Korea (PC+LUV) for the first 6 months of 2015

 

The Korean automotive market (PC + LUV) was up 6.2% in first half of 2015 compared to the same period last year. It exceeded 857 000 units against 807 000 units the previous year, recording an extra 50 000 units.

It is the Hyundai-Kia group that benefited the most from the overall rise of the market with an increase of 3.2% (or 16 500 more vehicles than last year), thanks to the new product effect (Kia Sorento, Kia Carnival). However, the share of the national group declined slightly from 63.2% to 61.5% in first half 2015. The manufacturer that has increased its market share the most (from 4.1% to 5, 3%) is SsangYong (Mahindra group), with its new compact SUV, the Tivoli which was sold at nearly 20 000 copies in Korea over the period.

Thanks to the good sale figures achieved by the Kia Sorento, Hyundai iX35 (Tucson), SsangYong Tivoli and Samsung QM3 (a rebadged Renault Captur imported from Spain), the SUV category rose to 25% of the total market.

By model, the first nine models sold are manufactured by _ Hyundai-Kia, the first being a light utility named Porter (52 000 sales). This model is ahead of the Sonata (50 000 sales), Picanto (43 000 sales), Grandeur (42 000 sales), Elantra (40 000 sales), Sorento (39 000 sales), Santa Fe (38 000 sales), Carnival (33 000 sales) and Tucson (30 000 sales). The first imported foreign car is the Mercedes E-Class (9000 sales), which precedes the BMW 5 Series (8 000 sales).

15-20-8a  
15-20-8b

 

 

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