12 4月 2024 
- Chinese smartphone makers, such as Huawei and Xiaomi, have started investing in the automotive sector. Their expertise in high-technologies and experience manufacturing consumer products could potentially give them a competitive advantage in the automotive sector. However, it is important to note that the automotive industry is very complex and competitive, with many established players and strict regulations to follow. Traditional carmakers have a long history, technical expertise and well-established manufacturing infrastructure, giving them a significant competitive advantage. Also the trend is for smartphone producers to create a strong partnership with an existing automobile carmaker rather than creating a new vehicle on their own. The smartphone company Huawei thus made a partnership in 2021 with the carmaker Seres. Together they developed the range of AITO models (see below). In February 2023, Huawei and Seres further strengthened their alliance by signing a new contract to develop a new flagship BEV vehicle. The objective is to produce one million vehicles by 2026.
- For its part, the smartphone company Xiaomi, after exploring the route of building a vehicle on its own (SU7 – see photo below), sought to establish an association with an automobile carmaker. Production of the Xiaomi SU7 will initially be carried out at BAIC.
- For the moment, we can only observe the evolution of sales of AITO, the only brand linked to a Chinese smartphone carmaker (Huawei) currently in activity, before the arrival of Xiaomi. Produced by the Seres group (formerly Sokon), AITOs increased from 78,000 sales in China in 2022 to 104,000 in 2023 and potentially more than 300,000 in 2024 (59,000 sales over 2 months 2024). But at the same time, sales of Seres brand models fell from 109,000 in 2022 to 68,000 in 2023 and potentially less than 100,000 in 2024 (15,000 sales over 2 months 2024). It thus seems that the AITO brand has replaced the Seres brand and that it is starting to take market share to the competition from 2024. The sales potential in 2024 for the AITO and Seres brands reaches 400,000 sales, or 2.3 times the cumulative volume of 2023 and 2.1 times the cumulative volume of 2022. In 2021, the AITO brand did not yet exist and neither did the Seres brand.
Here is a video about the AITO car display in a Chinese store selling smartphones: https://www.inovev.com/index.php/en/video-shanghai-20231111 完全な分析にアクセスするには、左側でサインアップ/サインインしてください 03 4月 2024 
- Kei-cars are small light cars (Keijidosha means “light cars”) marketed in Japan, with dimensions and engine capacities required by Japanese legislation. Today, they must not exceed 3.40 m in length, 1.48 m in width and 2.00 m in height and the displacement of their thermal engine must not exceed 660 cm3. These cars are a little shorter than European A-segment cars and a little longer than small Chinese A-segment cars. These cars, which are distinguished by their yellow license plate, benefit from advantages in terms of taxes and insurance prices.
- This category of cars, which has represented nearly 40% of the Japanese passenger car market for around ten years, is mainly represented by the brands Daihatsu (Toyota group) and Suzuki. In 2023, out of 1,587,000 Kei cars sold in Japan, these two brands represented 963,000 units, or 60% of this market in approximately equal shares. Honda represents 20%, Nissan 10% and the Mazda-Mitsubishi-Subaru-Toyota combination 10%.
- Since 2021, some Kei-cars have evolved towards electric engines, undoubtedly due to changes in legislation. 554 battery electric kei cars were sold in 2021, then 27,221 in 2022 and 44,544 in 2023. It is mainly the Nissan Sakura which developed this electric Kei-car market: 21,887 units in 2022 and 37,140 in 2023.
- It is this type of electric car that Renault would like to import into Europe, A-segment cars (closest to Kei cars) tending to disappear from the European market (market share of 5% in 2023 compared to 12.5% in 2009). The Smart Fortwo and Volkswagen Up! no longer being marketed, there are no longer any electric cars less than 3.50 m long marketed on the European market.
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