Inovev forecasts 300,000 units per year of the new Hyundai Kona in 2030
Hyundai presented the new generation of its compact SUV, the Kona, produced in thermal version in South Korea and in battery electric version in Europe (Czech Republic). Its launch onto market should take place at the beginning of next summer. In recent years, the electric version accounted for 20% of total Kona production. The new generation should do better and reach a share of at least 30%.
 
The new generation is much longer than the old, reaching 4.35 m in length, 15 cm longer than the old generation, which now places it in the C-segment market, such as the recent Kia Niro(which shares the same Hyundai-Kia Group K3 platform) whose length reaches 4.42 m. In fact, the new Kona is as long as the old Kia Niro (C-segment). It has more interior space than the old Hyundai Kona.
 
In terms of motorization, the new Kona is available in a full hybrid version (HEV) and in a battery electric version (BEV), but the thermal and plug-in hybrid (PHEV) versions are not scheduled by the carmaker, while the Kia Niro is PHEV and BEV versions.
 
Compared to the previous generation, the prices of the new Kona take a significant jump, even surpassing those of the Kia Niro. Inovev forecasts 300,000 sales of the new Kona per year from 2030, including 200,000 units in the hybrid version and 100,000 in the battery electric version by 2030 (with a sales volume in 2024 of 50,000 units), which will remain produced in the Czech Republic, like the older generation.
Evolution of BEV sales in Europe, China and the USA
The BEV market has grown significantly in the three major markets directly impacted by the development of these vehicles: Europe, China and the United States.
 
In Europe, the average market share which was 0.6% of total passenger car registrations in 2017, went from 1.2% in 2018 to 2.3% in 2019, 6.2% in 2020, 10.4 % in 2021 and 14% in 2022Volumes increased from 100,671 units in 2017 to 191,295 in 2018, 364,014 in 2019, 745,760 in 2020, 1,218,360 in 2021 and 1,575,079 in 2022.
 
In China, the average market share which was 1.9% of total passenger car registrations in 2017 rose to 3.5% in 2018 then 3.8% in 2019, 4.7% in 2020, 12.8 % in 2021 and 21.3% in 2022Volumes increased from 470,573 units in 2017 to 749,244 in 2018, 820,958 in 2019, 955,985 in 2020, 2,751,755 in 2021 and 5,029,207 in 2022.
 
In the United States, the average market share which was 0.6% of total passenger car registrations in 2017 (as in Europe) rose to 1.4% in 2018 then 1.6% in 2019, 1.8 % in 2020, 3.2% in 2021 and 5.8% in 2022 (2.5 times less than in Europe). Volumes increased from 104,487 units in 2017 to 227,120 in 2018, 237,941 in 2019, 260,361 in 2020, 478,763 in 2021 and 811,083 in 2022.
 
We note that in Europe, the months of January show a sharp drop each year, and that in China a sharp drop occurred in January 2023 for the first time. This decrease is attributable to annual holidays in China as well as possibly a reduction of subsidies.
Evolution of HEV sales in Europe, China and the USA
The HEV market has progressed a lot in Europe and the United States, while in China the progress is still quite limited regarding the local market size.
 
In Europe, the average market share which was 2.6% of total passenger car registrations in 2017 increase to 2.8% in 2018 then 3.2% in 2019, 4.1% in 2020, 5.3 % in 2021 and 7.3% in 2022. Volumes increased from 403,720 units in 2017 to 408,559 in 2018, 512,852 in 2019, 492,535 in 2020, 626,852 in 2021 and 828,333 in 2022.
 
In China, the average market share which was 0.5% of total passenger car registrations in 2017 went to 0.8% in 2018 then 0.9% in 2019, 1.2% in 2020, 2.4 % in 2021 and 3.2% in 2022. Volumes increased from 111,505 units in 2017 to 175,132 in 2018, 195,661 in 2019, 237,939 in 2020, 515,705 in 2021 and 748,202 in 2022.
 
In the United States, the average market share, which was 2.1% of total passenger car registrations in 2017, 2.2% in 2018 then 2.4% in 2019, 3.2% in 2020, 5.3% in 2021 and 5.4% in 2022. Volumes went from 364,174 units in 2017 to 317,162 in 2018, 402,147 in 2019, 461,102 in 2020, 806,144 in 2021 and 758,120 in 2022.
Evolution of PHEV sales in Europe, China and the USA
The PHEV market has made great progress in Europe and China, while in the United States the growth is still quite limited.
 
In Europe, the average market share which was 0.7% of total passenger car registrations in 2017, went from 1.1% in 2018 then 1.3% in 2019, 5.2% in 2020, 8.9 % in 2021 and 9% in 2022. Volumes increased from 112,849 units in 2017 to 171,485 in 2018, 199,707 in 2019, 619,129 in 2020, 1,045,022 in 2021 and 1,013,827 in 2022.
 
In China, the average market share which was 0.4% of total passenger car registrations in 2017 rose to 1.2% in 2018 then 1.2% in 2019, 1.2% in 2020, 2.8 % in 2021 and 6.5% in 2022. Volumes increased from 110,699 units in 2017 to 249,031 in 2018, 224,215 in 2019, 244,393 in 2020, 597,752 in 2021 and 1,530,479 in 2022.
 
In the United States, the average market share, which was 0.5% of total passenger car registrations in 2017, varied to 0.7% in 2018 then 0.5% in 2019, 0.4% in 2020, 1.1% in 2021 and 1.4% in 2022Volumes increased from 90,091 units in 2017 to 113,650 in 2018, 83,660 in 2019, 64,521 in 2020, 164,152 in 2021 and 189,486 in 2022.
Sales evolution of ICE vehicles in Europe, China and the USA
The internal combustion engine (ICE) vehicle market fell sharply in Europe and China, while the decline was more limited in the United States.
 
In Europe, the average market share which was 96.1% of total passenger car registrations in 2017 decreased to 94.9% in 2018 then 93.2% in 2019, 84.5% in 2020, 75.4 % in 2021 and 69.7% in 2022. Volumes decreased from 14,977,558 units in 2017 to 13,550,275 in 2018, 14,716,672 in 2019, 10,094,389 in 2020, 8,876,993 in 2021 and 7,853,674 in 2022.
 
In China, the average market share which was 97.2% of total passenger car registrations in 2017 declined to 94.5% in 2018 then 94.1% in 2019, 92.9% in 2020, 82.0 % in 2021 and 64.6% in 2022. Volumes decreasedfrom 24,025,544 units in 2017 to 20,080,193 in 2018, 20,203,346 in 2019, 18,739,414 in 2020, 17,655,938 in 2021 and 16,255 399 in 2022.
 
In the United States, the average market share, which was 96.8% of total passenger car registrations in 2017, slightly declined to 95.7% in 2018 then 95.5% in 2019, 94.6% in 2020, 90 .4% in 2021 and 87.4% in 2022. Volumes decreased from 16,687,248 units in 2017 to 15,519,142 in 2018, 16,122,133 in 2019, 13,751,102 in 2020, 13,651,446 in 2021 and 12 237,271 in 2022.
 
Among these three regions, it is the United States which remains the most faithful to the internal combustion engine, with a share of 87.4% in 2022, compared to 69.7% in Europe and 64.6% in China.
 
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