The monthly sales evolution of BEVs and PHEVs in Europe
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The monthly sales evolution of BEVs and PHEVs in Europe
- Sales of BEV (100% electric cars) and PHEV (plug-in hybrid vehicles) have grown significantly since 2018. BEVs have grown from 1.3% of the European market in 2018 to 4.3% in 2020 (first 7 months) and PHEVs from 1.2% to 3.8%.
- Inovev has analysed the monthly evolution of sales of these vehicles in Europe from January 2018 to July 2020.
- Regarding the BEVs sales, the evolution is constant but it is disrupted by the sinusoidal movement of Tesla's sales (which only take place on the Internet) whose deliveries on the European continent take place mostly every three months (March, June, September, December). Tesla was the biggest seller of 100% electric cars in Europe in 2019, but in 2020 is tied with Renault.
- The average pace of BEV sales went from 15,000 units per month in 2018 to 30,000 units per month in 2019, then 45,000 units per month in the first quarter of 2020, before falling to 20,000 units per month during the lock down. After the lock down, the monthly rate returned to 50,000 units per month and even 57,000 units in July 2020.
- Regarding PHEVs, the evolution of sales was slower, as the monthly rate remained around 12,000 units for a very long time in 2018 and over the first three quarters of 2019. Sales took off sharply in the fourth quarter if 2019, with a rate of 22,000 units per month and then 32,000 units per month in the first quarter of 2020. The lock down period brought sales down to 12,000 units per month, then after this period a new surge in sales was observed, at 62,000 units in July 2020. The development of the PHEV offer by the carmaker partly caused this surge in sales, but the incentives granted by European states including Germany and France, PHEV customers since June 2020 also played an important role.
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PHEV offer strongly grew in Europe in 2020
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PHEV offer strongly grew in Europe in 2020
- Sales of PHEV (plug-in hybrid vehicles) have grown significantly in 2020 in Europe, mainly due to an carmaker offer which has also be strongly developed. The number of models available on the European market in August 2019 was 32, while in August 2020 it reached 58, almost twice as many as a year ago. PHEV sales increased from 100,246 units in the first 8 months of 2019 to 256,194 units in the first 8 months of 2020, which represents an increase of 155% in one year, or 2.5 times the sales volume of last year.
- These new models are distributed as follows:
1. 4 of B-segment: Jeep Renegade, Mini Countryman, Renault Captur and Hyundai Kona.
2. 21 of C-segment: Audi A3, BMW 2 Series, BMW X1, BMW X2, Ford Kuga, Hyundai Ioniq, Jeep Compass, Kia Niro, Mercedes Classe A, Mercedes Classe B, Mercedes CLA, Mercedes GLA, Opel Grandland, Peugeot 3008, Renault Megane, Seat Leon, Skoda Octavia, Toyota Prius, VW Golf, VW Tiguan, Volvo XC40.
3. 15 of D-segment D: Audi Q5, BMW Série 3, BMW X3, Citroën C5 Aircross, DS7 Crossback, Kia Optima, Land Rover Discovery Sport, Mercedes Classe C, Mercedes GLC, Mitsubishi Outlander, Peugeot 508, Seat Tarraco, VW Passat, Volvo S60 / V60, Volvo XC60.
4. 12 of E-segment E: Audi A6, Audi A7, Audi Q7, BMW 5 Series, BMW X5, Mercedes Classe E, Mercedes GLE, Porsche Panamera, Porsche Cayenne, Skoda Superb, Volvo S90 / V90, Volvo XC90.
5. 7 of F-segment: Audi A8, Bentley Bentayga, BMW 7 Series, BMW i8, Range Rover, Range Sport Sport, Mercedes S-Class.
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Comparison of BEVs and PHEVs bonuses in Europe in 2020
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Comparison of BEVs and PHEVs bonuses in Europe in 2020
- In order to push part of the customers to buy low-emission cars, such as 100% electric cars (BEV) and plug-in hybrids (PHEV) or even fuel cell cars (FCEV), the European country governments have put in place several incentives to achieve this goal.
- There are incentives to reduce taxes at the purchase or on the vehicle registration, exemptions concerning car park or access to cities centersor on highways. But the most visible and effective incentive is the one consisting in setting up bonuses on the purchase price of vehicles.
- This analysis focuses on plug-in electric vehicles (BEV and PHEV) purchase bonuses for private owners. Thus in 2020, in the European Union, out of the 27 member countries (including Great Britain), 12 countries have both BEV and PHEV purchase bonuses. 20 countries offer bonuses for the purchase of BEVs and 12 for the purchase of PHEVs.
- 8 countries do not propose any bonus (but can however offer other incentives, such as tax reduction or other): Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Latvia, Lithuania and Malta. Lithuania being the only member state to propose any support of any kind.
- The minimum bonus granted in the EU for the purchase of a BEV is 2,000 Euros (Finland) and the maximum is 10,000 Euros (Greece). For the purchase of a PHEV, the minimum bonus is 965 Euros (Sweden) and the maximum is 6,750 Euros (Germany); these two countries being the two leading markets for PHEVs in Europe.
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Renault’s new management redefines the future of Alpine
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Renault’s new management redefines the future of Alpine
- A few months ago, the future of the Alpine brand, relaunched by the former management of Renault in 2018 (after 23 years of non-activity), seemed threatened since the carmaker had announced the upcoming closure of the Dieppe plant which could let suppose that the production of the Alpine would be stopped there.
- Since then, the new management of Renault has completely changed these plans, considering that the Alpine brand had great potential and that it could become a Premium brand of the same size as a brand like Porsche in the Volkswagen group.
- Firstly, Formula 1 cars will no longer be named Renault but Alpine, as in the 1960s and 1970s, in order to promote the brand especially abroad. The sportiness of the Alpine brand (acquired in the 1960s and 1970s) gives it legitimacy to compete with brands such as Ferrari, Mercedes or Porsche.
- Secondly, a new product plan will be implemented, with new products announced, as an SUV and an electric sedan. The Alpine A110 should follow the same path as the Porsche 911, meaning to be the first step of a range with the objective to be an attractive brand competing with international premium carmakers.
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Germany is the 1st European market for electrified cars in 2020
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Germany is the 1st European market for electrified cars in 2020
- Germany is first European market for electrified vehicles (HEV, PHEV, BEV). In the first half of 2020, this market purchased 135,678 vehicles of this type, which can be broken down into 25,647 non-rechargeable hybrid vehicles (HEV), 67,197 plug-in hybrid cars (PHEV) and 42,834 100% battery electric vehicles (BEV).
- Germany therefore represents 19% of European sales of electrified cars, while this country represents 18% of European sales, all engines combined.
- France is the second largest market of this type of vehicle, with 97,772 units sold (32,394 HEV + 46,131 BEV + 19,247 PHEV), followed by UK, with 90,820 units (41,864 HEV + 32,277 BEV + 16 679 PHEV). Italy has registered 39,297 units (22,499 HEV + 9,912 BEV + 6,886 PHEV) and Spain 35,351 units (23,882 HEV + 5,440 BEV + 6,029 PHEV). These figures do not include “mild-hybrids" for vehicles equipped with 48V batteries.
- The European countries which bought the most BEVs are France, Germany, Great Britain and Norway. The other countries have very low BEV sales, except the Netherlands for which these vehicles represent almost 10% of the market in 2020. Tesla and Renault occupy 35% of this BEV market in equal parts (17.5% each ) in the first half of 2020.
- The European countries which have bought the most PHEVs are Germany, Sweden, France and Great Britain. German carmakers and Volvo are highly involved in the design and marketing of PHEV.
- Finally, HEVs are very popular in Great Britain, France, Germany, Spain and Italy.
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