The Russian market (PC + LCV) increased by 12.8% in 2018
The Russian car market (PC+ LCV) increased by 12.8% in 2018, with a volume of 1.8 million units, compared to 1.6 million in 2017, a year that had already recorded an increase of 11.9 % compared to 2016.

The reboot of the market has therefore increased in 2018, thanks to a return of a more favorable local economic situation, but we are still far from the 2012 registration records, when the Russian market approached 3 million units.

According to Inovev, the catch-up is expected to continue in 2019, despite less favorable global economic conditions, due to slower growth. The Russian market is expected to once again reach the symbolic mark of two million units this year, an increase of about 10% over 2018.

Manufacturers have all benefited from the revival of the Russian market in 2018, except of course GM, which pulled out of the Russian market several years ago. Ford said it is also studying a scenario of withdrawal from the Russian market, and is expected to announce its final decision in the coming weeks.

In any case, the Renault-Nissan group (owner of Russian Autovaz) remains by far the leading manufacturer in Russia, with a market share of 36% (20% for the Lada brand), ahead of the Hyundai-Kia groups ( 22.7%), Volkswagen (12.0%), Toyota (7.4%), GAS (3.4%), Ford (3.0%), Daimler (2.5%), UAZ (2, 3%) and BMW (2.1%).


    
 

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The US market (PC + LCV) was stable in 2018 (+ 0.5%)
The US car market (PV + LCV) was almost stable in 2018, with registrations showing a very modest increase of 0.5%, to 17.334 million units, compared with 17.243 million in 2017. Nevertheless, the US market remains on a high trend, since it is one of the four best results recorded since the year 2000. Inovev therefore expects a slight decline in the US market in 2019 (-2%), which should reduce registrations to 17 million of units (PC+LCV).

The change in the physiognomy of the US market continued in 2018, with an increase in LCV sales (in the US, this category includes SUVs, MPVs and pick-ups) to the detriment of sedans.

Last year, LCVs accounted for 69% of total registrations (compared to 65% in 2017), while sedans accounted for only 31% (compared to 35% in 2017), the lowest figure ever recorded on this market.

And the situation should not change  in future, as US automakers have all said that they will remove many of their sedans in 2019 and 2020 and they will focus their efforts on the launch of SUVs and pickups.

Although Japanese and Korean manufacturers will benefit in part from this situation, it is far from certain that the "fashion" of SUVs will fade in the US market in the coming years. In 2018, they account for 45% of the US market, nearly one in two (compared to 41% in 2017).


    
 

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Segmentation of plug-in electric and hybrid cars sold in China and Europe
Inovev compared the segmentation of electric cars and plug-in hybrid cars sold in China with  those sold in Europe.

With regard to electric cars (BEV):

§ In China, sedans account for 70% of sales of 100% electric cars, while SUVs 24% and other body types 6%. Segment C accounts for 50% of electric car sales, segment A 34%, segment B 9% and other segments 7%. The electric car is very low-end and mid-range oriented.

§ In Europe, sedans account for 82% of sales of 100% electric cars, while SUVs 12% and other body types 6%. Segment B accounts for 41% of sales of electric cars, segment C 39%, segment F 15% and other segments 5%. Segment A electric cars are virtually absent in Europe.

With regard to rechargeable hybrid cars (PHEV):

§ In China, sedans account for 51% of plug-in hybrid car sales, while SUVs account for 49%. C segment accounts for 63% of plug-in hybrid car sales and D segment 37%.

§ In Europe, sedans account for 52% of plug-in hybrid car sales, while SUVs account for 41%. The D segment makes up 37% of plug-in hybrid car sales, the C segment  31% and the E segment 21%.


    
 

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In 2018, the Chinese market (PC + LCV) suffered its first decline in 30 years
The Chinese car market has suffered its first decline in 30 years, since in 2018 it fell by 2.8% for all vehicles (PC + LCV), and even  4.1% for PC (which include SUVs and MPVs). The volume of registrations dropped to 28.08 million PC and LCV (including 23.7 million PC), but despite this underperformance, the Chinese car market remains by far the world's largest market ahead of the United States and Europe. The decline in the Chinese market materialized from the second half of 2018, when the fall in sales exceeded 10% for several months. Slowing global economic growth and trade tensions with the US are the main reasons.

The Chinese government did not want to intervene to revive the market by lowering taxes, and it even recently indicated that it would not intervene in the future to revive the market by lowering taxes, these being definitively set at 10%. The Chinese government wants to let the market regulate naturally in order to become more robust. Under these conditions, we expect a stagnation of the Chinese market in the short term, without excluding the possibility that it could return to growth in future.

The Chinese government has also passed a law banning the construction of new factories in areas already home to underutilized facilities. Today, China has a production capacity of 43 million vehicles a year, 15 million more than local sales. The Chinese government also wants to consolidate the Chinese auto industry by bringing together several local manufacturers who will be able to compete with the largest international groups.


    
 

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3-door sedans are gradually disappearing
With strong growth in SUV sales around the world, sedan sales are falling sharply. The most endangered versions are the 3-door versions of sedans that are not only suffering the decline in overall sedan sales, but also a reduction in market share within the sedan segment, from an average of 15% to  10% over the past decade. These 3-door versions were mostly present in the A, B and C segments. Some sedans have gone from 3-door to 5-door versions, such as Lancia Ypsilon (2011), Ford Ka (2014) and Renault Twingo (2014). Other models have expanded their offering, adding 5-door versions to their 3-door versions, such as the Mini (2016) and DS3 (2019).

Last but not least, many models originally offered in 3 and 5 doors have gradually discontinued their 3-door versions, such as Peugeot 308, Renault Megane, Opel Astra, Ford Focus, Mercedes A Class, Renault Clio, and more recently VW Polo, Seat Ibiza, Skoda Fabia, Audi A1.

Next year, the new Peugeot 208 and Opel Corsa will only be available in 5-door versions, like the future Audi A3, Seat Leon, VW Golf and BMW 1 Series. This OEM strategy responds to the objectives of better rationality of product offering, as well as that of production cost saving, as it is expensive to develop a double sheet stamping system for a category of vehicles with eroding sales.


    
 

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