BEVs will represent 28% of the Chinese market in 2025
- 说明
BEVs will represent 28% of the Chinese market in 2025
- Based on passenger car sales figures recorded in China for the first nine months of 2025 and forecasts for the fourth quarter of the year, the market share of BEVs in China will reach 28% for the whole of this year, compared to 26% for the whole of 2024.
- BEV sales in China have been steadily growing since 2020, with their market share increasing from 21% in 2022 to 24% in 2023, 26% in 2024, and a projected 28% in 2025. At this rate, this market share could reach 30% of the Chinese market by 2026, as we do not expect BEV sales to dramatically accelerate next year despite an increasingly wide range of options and a price war that is making BEVs cheaper to buy. At the same time, this price war could force some smaller BEV carmakers to throw in the towel and reduce their offerings.
- Plug-in hybrid electric vehicles (PHEVs, including Range Extended Electric Vehicles or REEVs) appear to have halted their spectacular sales growth, as Inovev forecasts they will represent 19% of the Chinese market in 2025, the same as in 2024, whereas 2024 had marked a clear take-off in PHEV sales compared to 2022 and 2023, their market share not exceeding 11% of the Chinese market in 2023 and only 7% in 2022.
- Non-rechargeable hybrids (F-HEV) are far behind, with a market share of 4% in 2025, a slight increase compared to previous years which recorded a market share of 3%.
BEVs will represent 18% of the European market in 2025
- 说明
BEVs will represent 18% of the European market in 2025
- According to passenger car sales figures recorded in Europe (30 countries = EU + UK + Norway + Switzerland) for the first nine months of 2025, the market share of BEVs in Europe will reach 18% for the whole of this year, compared to 16% for the whole of 2024.
- This is a welcome surprise after a 2024 marked by stagnant BEV sales, with their market share capped at 16%, whereas 2023 saw strong growth, with their market share rising from 14% to 16%. Logically, market share should have reached 18% in 2024 and 20% in 2025, based on the 2023 growth rate.
- Even though BEV sales growth resumed in 2025, at the same pace as in 2023, 2025 is two percentage points behind the expected growth. Therefore, 2026 will need to make up this shortfall so that BEVs reach a 22% market share by the end of the year. The growth in sales of small electric cars could help achieve this goal.
- Petrol engines still account for the largest share of passenger car sales in Europe, at 30% (a figure that has been steadily declining for several years), followed by mild hybrids (MHEVs), with 25% of the market, a figure that has been steadily increasing for several years. Non-plug-in hybrids (F-HEVs) represent 10% of the market, a figure that has been steadily increasing for several years, plug-in hybrids (PHEVs) account for 9% of the market (a slight increase compared to 2023 and 2024), and diesel vehicles represent 8% of the market (a figure that has been steadily declining for several years).
Tesla's global sales decline is halted in September 2025
- 说明
Tesla's global sales decline is halted in September 2025
- In September 2025, Tesla's global sales surpassed those of the same month of the previous year for the first time since last January. 191,812 Teslas were sold in September 2025 compared to 186,889 in September 2024, representing a 2.6% increase. This contrasts sharply with the declines the carmaker experienced in previous years: -2.1% in August, -11.6% in July, -6.5% in June, -12.2% in May, -9.4% in April, -13.8% in March, -33% in February, and -16.5% in January.
- In September 2025, Tesla sales in China and the United States returned to positive (+2.8% in China and +15.4% in the US), while they remained negative in 30 European countries (EU + UK + Switzerland + Norway), at -10.8%. However, half of the European countries saw their sales return to positive last September. Nearly 40,000 Teslas were sold in Europe in September 2025, compared to 60,000 in the USA and 90,000 in China.
- Tesla's sales growth became evident in September, even though no new models from the brand had entered production since the beginning of the year. The Model S and X were even removed from the lineup in most European countries. Growth was solely driven by the facelifted Model Y and the Model 3.
- For the cumulative first nine months of 2025, Tesla's global sales remain negative, at -10.6%, including a 29% decline in Europe, a 5.9% decrease in the US, and a 10.3% decrease in China, even though these three markets are overall showing slight growth compared to 2024. 172,000 Teslas were sold in Europe during the first nine months of 2025, 422,000 in the US, and 606,000 in China. In Turkey, sales did not exceed 27,000 units.
What is the overall assessment of the Tokyo 2025 Motor Show?
- 说明
What is the overall assessment of the Tokyo 2025 Motor Show?
The Tokyo Motor Show 2025, renamed JMS 2025, was a good year as there were many new models and concept cars.
Three distinct entities could be discerned within this Salon.
• First up: the Japanese carmakers (Toyota, Honda, Nissan, Suzuki, Mazda, Mitsubishi, Subaru). Japanese carmakers largely dominated the event, presenting numerous concept cars previewing new models. Toyota unveiled a coupe version of its new Century brand, which now crowns the Toyota lineup. Toyota also presented what will become the future Corolla. Mazda presented the new CX-5 and what will become the future Mazda2, successor to the Toyota Yaris - based model. Subaru showcased an urban flying vehicle, illustrating Subaru's vision for the future of mobility. Honda unveiled the Cruise Origin, an autonomous shuttle without a steering wheel or pedals, designed for shared urban transportation. Suzuki presented a compact electric SUV, previewing a production model expected in 2026.
• The second group: German premium carmakers (BMW, Mercedes, Audi). These carmakers, which represent the vast majority of European imports to Japan, exhibited their new models and concept cars, already seen at the last Munich Motor Show in September.
• Third entity: BYD. The Chinese carmaker BYD surprised everyone at this show by presenting a battery electric Kei car called the Racco. It is the first Chinese model designed specifically for the Japanese market.
Global sales stablisation for internal combustion engine vehicles in 2025
- 说明
Global sales stablisation for internal combustion engine vehicles in 2025
- Despite the increase in global NEV (BEV + PHEV + F-HEV) sales in the first 8 months of 2025 compared to the first 8 months of 2024, representing 14,457,091 units versus 12,652,280, global sales of internal combustion engine vehicles remained stable during this period, at 25,327,470 units compared to 25,290,617. The graph below on the right clearly shows that after a significant decline since 2019 in Europe, the USA, and especially China, sales of internal combustion engine vehicles tended to stabilize in 2025, at around 50% of the market in China, around 65% in Europe, and around 80% in the USA.
- We note just a drop in the market share of thermal vehicles in the USA in August 2025, but this is entirely temporary as it is due to the record sales of BEVs, PHEVs and F-HEVs recorded that month, due to the expiration of the federal tax credit scheduled for September 30, 2025, a phenomenon that will not be repeated in the following months.
- In Japan, sales of internal combustion engine cars are also expected to remain stable in 2025, with their market share hovering around 65%.
- According to Inovev, the reason for this stabilization of internal combustion engine (ICE) sales in 2025 worldwide lies in a real slowdown in the electric vehicle transition (high cost of electric vehicles, reduction in government subsidies), the rise of mild hybrid (MHEV) technology integrated into internal combustion engines, and economic and regulatory uncertainties that are causing hesitation or even reversals among carmakers. In 2025, the market appears to have reached a plateau. The revival of electric vehicle sales could come from the launch of small electric models.