Italian market grows by 19% in 2023 compared to 2022
The Italian automobile market (passenger cars) experienced a recovery in 2023, of around 19% compared to 2022, with a volume of 1,566,448 units compared to 1,316,702 in 2022, 1,457,952 in 2021 and 1,381,496 in 2020. The Italian market therefore returns to the 1.5 million units per year mark, but it still remains well below the volumes reached between 2016 and 2019 which were well above 1.8 million units per year. And the volumes achieved between 2000 and 2009 were still much higher, well above 2 million units per year.
 
It is obvious that, as in other European countries, the recovery of missed sales between 2020 and 2022 is only very partial. The sharp increase in car prices slows down purchases and encourages potential customers to keep their vehicle longer.
 
By carmaker, the Stellantis group is well ahead of all its competitors (32% market share), this coming from the fact that the Fiat brand traditionally represents the largest share of automobile sales in Italy. But Fiat has declined significantly over the past 50 years, notably due to the opening of the market to foreign brands and the drastic reduction of products range, decided by former president Sergio Marchionne.
 
In 2023, Fiat will only represent 11% of sales in Italy, or a third of the Stellantis group's sales. The Volkswagen group is second in this market, with 17% of the market, followed by Renault group (11%), Toyota (7%) and Hyundai-Kia (6%).
The PC French market increases by 16.1% in 2023 compared to 2022
The French automobile market (passenger cars) experienced a revival in 2023, with a 16.1% increase in registrations compared to 2022, a trend higher than that of the European Union as a whole. The volume of new car registrations reaches 1,774,772 units in 2023 compared to 1,529,185 in 2022, 1,659,146 in 2021 and 1,650,118 in 2020. However, as in other European countries, this recovery is not at all catching up with the missed sales from the previous three years, but the 2023 figure represents 80% of the 2019 figure which was the highest since 2011.
 
As in other European countries, the price of electric cars (which represent 17% of the French market in 2023) is too high to convince a wider customer base, and the end of the ecological bonus on electric cars produced outside Europe will make a large number of electric cars even more expensive. In 2024 the launch of the new Renault 5 E-Tech is planned (minimum price announced: 25,000 euros excluding bonus - for the record, an gasoline Clio starting price in 2019 was around 15,000 euros but in 2023: 20,000 euros) and Citroën e-C3 (announced minimum price: 23,300 euros excluding bonus – for the record the C3 gasoline price: 17,000 euros).
 
By carmaker, the French market is represented at 52% by two groups which are almost equal, the Stellantis group with its 14 brands which occupies 27% of the market, and the Renault group with its 3 brands (the Renault-Nissan group does not no longer existing as such since 2023) which occupies 25% of the market. Far behind, the Volkswagen group does not exceed 14% of the market, however ahead of the Toyota groups (6%) and Hyundai-Kia (6%). Chinese carmakers still only represent 2.1% of the French market, compared to 5% of the British market, 4.3% of the Italian market or 3.9% of the Spanish market. However, this is more than in Germany (1%).
 
Inovev expects a low market growth in 2024, between 1 and 5%.
Iran purchased 1.35 million vehicles in 2022
Iranian automobile market (PC+LUV) is evolving in sawtooth wave depending on the pace and intensity of the economic sanctions applied against the Iranian countryIn 2022, the Iranian market returned to a normal level, at 1.35 million vehicles sold, up 50% compared to 2021.
 
This figure is, however, still far from the sales peak reached in 2011 (1.6 million vehicles sold) but is close to the Iranian government's objectives, i.e. a market of 1.5 million vehicles per year.
 
The peak of registrations was reached in 2011 after a slow and steady increase, doubling the score of 2003 (800 000 vehicles sold). The Iranian market then collapsed in 2012-2013, falling back to the 2003 level. From 2014, the Iranian market began new growth which led it to a volume of nearly 1.6 million units in 2017. Again, from 2018, following a strengthening of economic sanctions against Iran, the Iranian market collapsed, falling to 890,000 units in 2019. The market then stabilized at 900,000 units in 2021The 2022 figure is the fourth best score achieved by the Iranian market since 2010.
 
The two national carmakers (Iran Khodro, SAIPA) remain the two major leaders of the Iranian automobile marketrepresenting 82% of the Iranian market with 42% for Iran Khodro and 40% for SAIPA. The best-selling model in 2022 remains the Pars which is a modernized version of the old Peugeot 405, a distant heir to the original Hillman Paykan.
The German market grows by 7.3% in 2023 compared to 2022
The German automobile market (passenger cars) experienced a small recovery in 2023, of around 7.3% compared to 2022, with a volume of 2,844,609 units compared to 2,651,357 in 2022, 2,622,132 in 2021 and 2,917,678 in 2020. However, this volume is still very far from the volumes reached between 2015 and 2019, which were well above 3 million units.
 
The German automobile market did not increase further in 2023 because it is weighed down by high inflation which has increased the price of cars and the price of energy. The German government had to end subsidies for electric cars at the end of the year, which will further increase the price of electric cars.
 
As a result, we are seeing a shift in German opinion regarding the acquisition of an electric car, which could pose a problem regarding the CO2 objectives recommended by the European Commission.
 
Despite the poor sales of Volkswagen brand electric cars, the group VW still occupies 39% of the German automobile market in 2023, well ahead of all its competitors. Stellantis, in second position with 12% of the German market, benefits here from the German brand Opel which alone occupies half of the group's sales on the German market. The two German premium carmakers Mercedes and BMW are relegated to third and fourth position (with 11% and 10% market share respectively), their electric vehicles being too expensive to be really popular. The Hyundai-Kia group managed to grab fifth place, with 6% market share.
 
Inovev expects low market growth in 2024, with the possibility of reaching the symbolic figure of 3 million vehicles (which would correspond to a market increase of 5.5%). But nothing is certain and even market stagnation cannot be ruled out.
Oman market reached 65,000 vehicles in 2022
Oman is a country in the Middle East located in the south of the Arabian Peninsula, neighbouring Saudi Arabia, the United Arab Emirates and Yemen. Oman is populated by nearly 5 million inhabitants. Oman's economy is dominated, like its neighbours, by its dependence on oil. Like Saudi Arabia, the United Arab Emirates, Qatar and Kuwait, Oman's automobile market depends on the fluctuation of oil prices.
 
The Oman automobile market represents on average between 100,000 and 200,000 new vehicles each year. The peak was reached in 2014, with 210,000 sales. Then the market gradually fell to 70,000 units in 2020, three times less than in 2014Since 2020, the year of the Covid-19 crisis, this market has remained at less than 100,000 units per year: 72,190 in 2021 and 64,760 in 2022. Unlike other countries in the region, the Oman market is down (by 10%) in 2022 compared to 2021.
 
The breakdown of the market by brand has remained the same for several years, with a strong presence of Japanese brands, but the Chinese MG belonging to the SAIC group achieves an excellent 3rd place in 2022 as in 2021.
 
Toyota remains the leading brand in Oman with record penetration in the region (47% in 2022). The carmaker places its Land Cruiser SUV and Hilux pick-up in the first two places of the best-selling cars in Oman in 2022.
 
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