Ford Group wants to boost its sales in China
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Ford Group wants to boost its sales in China
- The Ford group has seen sales plummet in China since 2017. Its sales dropped from 950,000 units in 2016 to 840,000 in 2017, 385,000 in 2018 and just 200,000 in 2019. The fall in sales has thus reached 54% in 2018 and 48% in 2019. This decline reminds the PSA group, which experienced the same phenomenon at the same time. The cause of these difficulties is a lack of competitiveness in the Chinese market (choice of models, image of the manufacturer, price).
- The decline of Ford's sales in the Chinese market has resulted in Ford's worldwide drop-out, seeing the US carmaker being overpassed by the Japanese Honda in 2019. It also resulted in the collapse of Chinese Changan'sproduction, which produces Ford models for China. Changan already experiencing the sales drop of its own models (-15% in 2019) and those of the Mazda models (-25% in 2019) also produced for the Chinese market. Therefore, Changanis also today in great difficulties.
- To stop this very difficult situation, the Ford group wants to boost sales in China, with the introduction of new models, such as the Ford Escape (called Kuga in Europe) or the battery electric vehicle (BEV) Ford Mustang Mach E, but also with the large-scale introduction of the Lincoln brand, to be manufactured in China for the first time. The Lincoln Corsair will be produced in China next year. Ford wants to make Lincoln the competitor of Cadillac in China where it sells 200,000 cars a year.
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Global sales of pick-up continue to grow in 2019
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Global sales of pick-up continue to grow in 2019
- In a shrinking global automotive market, notably due to the decline in the Chinese market, the pick-up market continues to grow (+ 2% in the first half of 2019), even though this market still represents only 6.6% of worldwide vehicle sales (compared to 6.0% in 2018).
- Pick-up sales reached 2.57 million units between January and June 2019, with a high concentration in the United States (57% of global pickup sales). In this market, the category of large pick-ups (full size) is the most popular, with main actors as Ford Series F, Dodge Ram, Chevrolet Silverado, GMC Sierra and at a lower level the Toyota Tundra and Nissan Titan. This category accounts for nearly 80% of pick-up sales in the United States, nearly 15% of the US market. Pick-up sales in all segments account for a total of 18% of the US market.
- By comparison, they represent 14% of the Latin America market (South and Central America), 20% in Southeast Asia, 21% in Australia and 24% in South Africa. But in these regions, the best selling models are in the category of mid-range pickups (Toyota Hilux, Nissan Navara, Mitsubishi L200, Isuzu D-Max, Ford Ranger, Chevrolet Colorado).
- In Europe, pick-ups are not very popular, with a market share of only 1% of vehicle sales.
- The United States and Thailand remain the two leading producers of pickup trucks.
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Inovev expects 350,000 units a year from the new Skoda Octavia
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Inovev expects 350,000 units a year from the new Skoda Octavia
- Skoda unveiled the new generation of the Skoda Octavia (sedan from C / D segment). This model has become over the years the best-selling car of the Czech carmaker range, as it now represents more than 30% of Skoda's worldwide sales. In 2019, there were just over 330,000 units of this model produced in the world, including 210,000 in the Czech Republic, 100,000 in China and 22,000 in Russia, excluding CKDs destined for India and of Ukraine.
- The Octavia more produced than the Fabia (less than 200,000 units in 2019) and Kodiaq (less than 200,000 units in 2019). Its replacement is therefore a critical operation for Skoda, which is why the new generation adopts a style very close to the old one, as for Volkswagen Golf.
- The new Octavia will still be produced in three main countries, the Czech Republic (MladaBoleslav), China (Shanghai) and Russia (Nizhny Novgorod). Inovev expects 350,000 units produced worldwide each year, most of them in the Czech Republic, where the Octavia is also the best-selling model in this market.
- The new Octavia will be equipped with petrol engines 1.0 TSI 3-cylinder of 110hp, 4 cylinders 1.5 TSI of 150hp, 4 cylinders 2.0 TSI of 190ch and diesel 4 cylinders 2.0 TDI of 115ch, 150ch and 200ch. During the summer of 2020, will appear new plug-in electric versions (PHEV - which already exists on the Superb) of 204hp and 245hp. The new Octavia will still be available as a station wagon, which is the best-selling station wagon in Europe.
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続きを読む... Inovev expects 350,000 units a year from the new Skoda Octavia
What is the current situation of Chinese partners of PSA-FCA?
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What is the current situation of Chinese partners of PSA-FCA?
- With the future merger of PSA and FCA, it could be interesting to remind us the current status of their respective Chinese partners.
- Dongfeng who was the Chinese partner of PSA for the Peugeot and Citroën brands. Weakened by the poor performance of the French group over the last three years, Dongfeng had to stop the production of two production plants factories in joint venture with Peugeot and Citroën, as the factories from the Dongfeng-PSA JVs are only at 22% of their current capacity. PSA's management has however announced that it intends to boost the sales of these two brands in China over the next decade and that it will not abandon the Chinese market. The merger of FCA and PSA could be a way for Dongfeng to use its production capacity in the future.
- Consequently, GAC, which was FCA's Chinese partner, is unlikely to continue to be the partner of the new PSA-FCA group, regarding FCA brands. As for PSA, FCA suffered a collapse of its sales in China in 2019, and by contrast GAC, is growing with its own Trumpchi models, which put FCA as a marginal partner.
- Changan, which was PSA's Chinese partner for the DS brand, was the first to stop the cooperation with the French group.
The Changan-PSA plant is running at only 1% of its capacity due to extremely low DS sales. It will soon be out of business and future DS models sold in China are expected to be transferred to Dongfeng.
The Changan-PSA plant is running at only 1% of its capacity due to extremely low DS sales. It will soon be out of business and future DS models sold in China are expected to be transferred to Dongfeng.
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続きを読む... What is the current situation of Chinese partners of PSA-FCA?
VW started the production of the Jetta brand in China
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VW started the production of the Jetta brand in China
- The Volkswagen Group decided in February 2019 to create a new low-cost brand for the Chinese market. Using the name of a well-known Volkswagen model and well sold in China, Jetta, the German carmaker has made this brand to target primarily 100% Chinese carmakers. Indeed, they manage to keep their market share on the Chinese market due to a lower price policy than those practiced by foreign carmakers. They now have 33% of the Chinese passenger car market and almost all of China's utility vehicle market.
- The Jetta brand has been launched with three models in 2019, which are closely redesigned from Seat models sold in Europe (the Toledo sedan, the Ateca SUV and the Tarraco SUV). Production began at the FAW-Volkswagen plant in Chengdu in the summer of 2019. After three months, production volume reached 40 561 units, with 6 840 units in August, 18 323 units in September and 15 398 units in October.
- The production of Jetta therefore begins and the volume of production remains naturally lower than other brands of the group present for a longer time, as Skoda. In 2019, Jetta's production volume will remain marginal compared to the 3.7 million vehicles produced by the Volkswagen Group in 2019.
- Eventually, the Jetta brand could take on the Skoda brand market share but also on the entry-level models of Volkswagen.
The group's strategy may eventually be to refit the entry-level models of the Volkswagen brand, under the Jetta brand, and to maintain the middle and upper range models under the Volkswagen brand.
The group's strategy may eventually be to refit the entry-level models of the Volkswagen brand, under the Jetta brand, and to maintain the middle and upper range models under the Volkswagen brand.
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続きを読む... VW started the production of the Jetta brand in China