New VW Caddy sales struggles to take off
- The new generation of the Volkswagen Caddy (light utility vehicle from the segment N1-1) presented last year and marketed since January 2021 seems to experience some difficulties in starting its commercial career in Europe, its main market. It is to remind that this model is assembled in Poznan in Poland and that it competes head-on with the leaders of the small LUV market, which are on one hand the Citroën Berlingo, Pegeot Partner, Opel Combo, Toyota ProAce City, and on the other hand the Renault Kangoo, Renault Express, Nissan NV250, Mercedes Citan, which in total represent nearly a third of the total LUV market, all segments included in Europe (N1-1, N1-2 and N1-3). The Volkswagen Caddy also faces the Fiat Doblo and Ford Transit Courier / Transit Connect.
- The objective is therefore difficult for the Volkswagen Caddy which represented 140,185 sales in 2019 and 103,381 sales in 2020, i.e. 6.4% of the LUV market in 2019 and 5.8% in 2020.
- In the first four months of 2021, the situation is even more delicate, as the Volkswagen Caddy did not exceed 20,790 sales, which represents only 2.9% of total LUV sales in Europe over this period. And the annual sales rhythm is around 60,000 units, the lowest figure ever recorded for this model.
- In reality, the new Caddy is ramping up but the progress seems laborious, especially compared to the production rates of the old version. The production volume for April 2021 is thus two times lower than that of April 2019, and the cumulative 4 months 2021 four times lower than the same period in 2019.
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