The Mercedes-Benz Group sold 2.48 million vehicles in 2022
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The Mercedes-Benz Group sold 2.48 million vehicles in 2022
- The Mercedes-Benz group, now separated from its truck and bus branch (entity that has become independent and renamed Daimler Trucks) sold 2.48 million light vehicles in 2022, including 2,043,900 Mercedes passenger cars (-1% compared to compared to 2021), 411,000 Mercedes light utility vehicles (+4% compared to 2021) and 21,000 Smart (-45%). Note that since 2023, electric Smarts have been produced in China by a J.V. with Geely and no longer in France by Mercedes.
- In 2022, the Mercedes-Benz group overpassed its competitor the BMW group (2.4 million vehicles sold) and is in 10th place among global carmakers, just behind Suzuki. However, the Mercedes brand sold fewer Premium cars than the BMW brand last year, 2,043,900 units compared to 2,100,692 units, but more than the Audi brand (1,614,231 units).
- Mercedes-Benz Group BEV sales reached 139,000 units in 2022 (including 118,000 Mercedes and 21,000 Smart) while PHEV sales reached 180,000 units. That is a total of 319,000 plug-in vehicles, representing 13% of the total sales of the Mercedes-Benz group, including 6% of BEV and 7% of PHEV.
- The group's best-selling model in 2022 is an SUV, with the GLC (D segment), sold at 343,000 units worldwide. This model is available today in thermal version and in PHEV version, but not in BEV version.
- China remains the leading market for the Mercedes-Benz group (752,000 sales in 2022), ahead of Europe (656,000 sales) and the United States (351,000 sales). These three markets account for 85% of Mercedes-Benz Group's passenger car sales.
The BMW Group sold 2.4 million vehicles in 2022
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The BMW Group sold 2.4 million vehicles in 2022
- The BMW group sold 2.4 million vehicles in 2022, compared to 2.52 million in 2021, which represents a drop of 4.8% in a global market at -2%. It should be noted, however, that the Rolls-Royce firm, which is part of the BMW group, broke its sales record last year, with 6,021 units sold (+ 7.8% compared to 2021), but in a very narrow market of niche.
- The BMW brand sold 2,100,692 vehicles (-5.1% compared to 2021) and the Mini brand 292,923 vehicles (-3% compared to 2021). The BMW group is therefore in 2022 in 11th place among global carmakers, just behind Mercedes (2.48 million units, up 2.1% compared to 2021).
- BEV sales amounted to 260,000 units in 2022 (including 216,000 BMW and 44,000 Mini) while PHEV sales reached 174,000 units (including 157,000 BMW and 17,000 Mini). A total of 434,000 plug-in vehicles were sold compared to 328,000 in 2021, representing 18% of total BMW Group sales, including 11% BEV and 7% PHEV. For 2023, the BMW group announces that it has for objective to sell 15% of BEVs.
- The group's best-selling model in 2022 is the 3 Series (D-segment sedan) which has sold 373,000 units worldwide. This model is available today in thermal version and in PHEV version, but not in BEV version.
- Europe remains the BMW Group's leading market (818,000 sales in 2022), ahead of China (695,000 sales) and the United States (362,000 sales). These three markets account for 78% of the BMW Group's passenger car sales.
Chinese car sales in Europe by country and brand in 2022
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Chinese car sales in Europe by country and brand in 2022
- Chinese carmakers (excluding Volvo, the European subsidiary of China's Geely Group) sold 202,000 light vehicles (passenger cars and light utility vehicles) in Europe (29 countries) in 2022, up from 82,500 vehicles in 2021, a 145% year-on-year increase. As a reminder, Volvo sold 247,000 cars in Europe in 2022.
- The MG brand (111,000 cars) accounts for more than half of Chinese carmakers' sales. This brand currently markets seven models (HS, EHS, ZS, MG3, MG4, MG5, MARVEL), of which 55,000 are marketed as fully electric versions (BEV), 17,000 as plug-in hybrids (PHEV) and 39,000 as internal combustion (ICE). The three other Chinese brands that sold more than 20,000 vehicles in Europe in 2022 are Polestar (Geely subsidiary), with 32,000 cars sold (PHEVs) in Europe, Lynk & Co (Geely subsidiary) with 26,000 vehicles (BEVs) and DR (Chery subsidiary) with 21,000 vehicles. About ten other brands are present in the European market, but their penetration remains limited for now. It is likely that some of these brands will increase their penetration in Europe in the coming months and years, such as BYD or Ora (a subsidiary of Great Wall).
- By country, the UK is the first European market for Chinese cars (62,500 vehicles in 2022), especially due to the strong presence of MG, which was a British brand before 2005. Germany is the second largest European market (29,000 vehicles), followed by Italy (24,500 vehicles), Norway (17,000 vehicles), Sweden (16,500 vehicles) and France (16,000 vehicles). These six countries account for 82% of Chinese car sales in Europe.
- It should be noted that the countries in Eastern Europe hardly buy Chinese cars, perhaps because they are mainly electric cars and plug-in hybrids, a category of cars that is not yet very popular in these countries.
Suzuki Group sold 2.35 million vehicles in 2020
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Suzuki Group sold 2.35 million vehicles in 2020
- The Suzuki group (Suzuki, Maruti) sold 2.35 million light vehicles (passengers – PCs and light utility vehicles - LUVs) in 2020, down 19.1% compared to 2019. Suzuki is partly dependent on its results on the Indian market, which represents more than half of its worldwide sales (1,237,000 units in 2020, or 52% of its sales). However, its registrations fell 18% in India last year.
- In addition, its market share has shrunk in many markets, due to a too small product range, too focused on the lower segments (A and B), and the lack of real alternative engines (PHEV and BEV).
- The arrival of Suzuki Across and Swace (rebadged hybrid Toyota models) may allow the carmaker to expand its market, which has had to cancel its Celerio, Baleno and Jimny models. But this contribution cannot mask the weakness and unsustainability of Suzuki at the global level, this carmaker having had to withdraw from the American, Chinese and Russian markets. For now, Suzuki has managed to maintain its tenth place in the world, but for how long.
- Suzuki's global sales in 2020 break down as follows:
• India is by far its largest market, with 1.24 million vehicles, or 52% of its global sales (as in 2019).
• Japan is its second market, with 631,000 vehicles, or 27% of its worldwide sales (compared to 24% in 2019).
• Europe is its third market, with 152,000 vehicles, or 7% of its global sales (compared to 8% in 2019).
• These three markets represent 86% of Suzuki's global sales in 2020 (up from 84% in 2019).
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What are the current status of VW and GM in China?
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What are the current status of VW and GM in China?
- The two groups, Volkswagen and General Motors, still lead the Chinese market in 2022, although their market share has decreased in recent years. With the rise of Chinese carmakers, which now account for more than half of car sales in China, and the sharp decline of several foreign carmakers such as Hyundai-Kia, Ford or Stellantis, the Volkswagen and General Motors groups maintained their leading position in the Chinese market.
- What strategy allows these two carmakers to avoid a drop in this market? First, these two carmakers rely on several brands in their catalog (five brands for the Volkswagen Group and five brands for the General Motors Group). Compared to the Chinese groups, which have multiple brands, the brands of the VW and GM groups are better known and have been in business longer. Moreover, they do not compete with each other. Second, the Volkswagen and General Motors groups have a very broad product range that has been gradually built up over the last twenty years. For example, the VW brand has 33 different models and Audi has 12 different models. At GM, the Buick brand has 15 different models, the Chevrolet brand has 12 different models, plus 12 Baojun models, 11 Wuling models and 7 Cadillac models. In total, the VW Group has 54 models and the GM Group has 57 models, twice as many as in the most extensive model ranges of the other carmakers.
- Thus, VW's and GM's strong presence in the Chinese market is due to their long market presence and the number of models in their lineups, rather than technological lead. However, GM Group can be considered the third largest BEV seller in China (behind BYD and Tesla), thanks to the Wuling brand (in which GM has a 34% stake), which produces the Hong Guang Mini EV, sold at 572,000 units in 2022.
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