Maserati has not achieved the ambitious goals set by FCA
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Maserati has not achieved the ambitious goals set by FCA
- The sports car firm Maserati has not achieved its objectives set by the management of the FCA group. The trident brand sold 37,000 cars in 2018, while targets were set at 75,000 units, which represents a difference of 50%. In 2019, the situation worsened, with the general fall of the automobile markets. Maserati could sell less than 30,000 cars throughout the year. As for Alfa-Romeo, Maserati suffers from overly ambitious and even unrealistic goals. The new objectives that will be assigned to it will have to take into account reality. Thus, the automotive markets will remain sluggish for two or three years, and without launching real novelties, the firm of Modena is unlikely to exceed 30,000 annual sales for several years. Especially since the competition will not remain inactive.
- This is why the FCA group announced that the Maserati company would benefit from 2020 new hybrid engines, and that the range would be completely renewed between 2020 and 2024.
- The Ghibli sedan, whose origins date back to 2013, should be renewed in 2020, while receiving a hybrid powertrain.
- The Quattroporte limousine, whose origins date back to 2013, should be renewed in 2022. A plug-in hybrid version is scheduled. The Levante SUV, whose origins date back to 2016, should be renewed in 2024. A plug-in hybrid version is planned. A more compact SUV (based Alfa-Romeo Stelvio) planned for a long time, should finally be launched in 2021. Finally, the coupe and cabriolet that date from a dozen years will be renewed in 2021.
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Renault will restart the project of a 100% electric C segment sedan
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Renault will restart the project of a 100% electric C segment sedan
- Renault's 2020-2023 product plan, unveiled by Inovev last month, did not mention any C-segment 100% electric car (BEV –Battery Electric Vehicle) launch over this period, with priority given to renewing existing thermal models, hybridizing certain engines, and the arrival of a 100% electric (BEV) A-segment vehicle.
- Renault's management has revised its position in the face of the Volkswagen Group's offensive that unveiled the ID 3 at the Frankfurt Motor Show 2019, as well as an equivalent model at Seat, and in the face of the best disposition of the new management of Nissan to share with Renault the platform of the Nissan Leaf (which seems to be struggling in 2019).
- Thus reinforced, the alliance between Renault and Nissan should give birth in 2022 or 2023 to a Renault 100% electric (BEV) C-segment sedan derived from the Nissan Leaf and expected to be in a higher price range than the Renault Zoe, but lower than that of the Volkswagen ID 3. A Nissan Leaf is currently priced between 35 400 and 43 700 euros, excluding government aid while a Renault Zoe is priced 34 000 euros excluding government aid. The Volkswagen ID 3 will be priced around 40,000 euros.
- The new Renault electric (BEV) C-segment model could be priced 39,000 euros. It will be produced on the site of Douai, alongside Scenic, Espace and Talisman. Inovev expects a production volume of 50,000 units per year in the long term, that is to say by 2025. Production growth in this model is expected to be slow and gradual, probably close to 10,000 units in 2023 and 30,000 units in 2024.
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Inovev expects 5,000 to 10,000 units a year from the new Toyota Mirai
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Inovev expects 5,000 to 10,000 units a year from the new Toyota Mirai
- Toyota has introduced the new generation of its hydrogen powered fuel cell car, the Mirai, which will be marketed from 2020. Launched in 2014 and commercialized from 2015, the first generation of the Mirai was sold to about 10,000 units in six years of commercial career.
- Despite this very low sales volume (3,300 annual sales on average), the manufacturer wanted to give an offspring to this model because it believes in the potential of the fuel cell vehicle. Honda (with its Clarity) and Hyundai (with its Nexo) also believe in the potential of this type of vehicle and intend to renew their offer in this area.
- Based on the TNGA platform, the new Mirai is totally new in style, with a sleeker, slimmer line coming from the recent Toyota Crown limo. 8cm longer than the old (4.97m), wider than 7cm (1.88m) and 6cm lower (1.47m), the new Mirai offers new dimensions, more conventional and more consensual than the previous one.
- The new Mirai will be produced on the Motomachi Japanese site, as previously. Inovev expects 5,000 to 10,000 annual vehicles for the period 2020-2025. The main obstacle to a significant diffusion of fuel cell vehicles is first of all their price (nearly 80,000 euros in France for a Mirai 1, the generation of hydrogen from carbonated sources, and the problem of safety relating to the storage of hydrogen.
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Toyota and Nissan have failed in the category of large pickups in the US
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Toyota and Nissan have failed in the category of large pickups in the US
- While the Japanese automakers finally won in the US sedan market, with a proportion of one sale in two in 2019 and six models present in the top 10, that is to say among the ten sedans the more sold in this market, they are experiencing more difficulties in the light truck market, with a proportion of one in three sales.
- And in this category of light trucks, it is in the market of large pickups that Japanese manufacturers are experiencing the most difficulties, that is to say the segment of Ford F Series, Chevrolet Silverado, GMC Sierra and Dodge Ram.
- In this segment, the Toyota Tundra and Nissan Titan (only Japanese representatives of large pickups) represent one in sixteen sales in 2019, down from previous years.
- The Big Three of Detroit (GM, Ford, Chrysler) hold 93.5% of the large pickup truck market, with the Ford F Series (36.5% of the market), the Dodge Ram (25.5% of the market) , the Chevrolet Silverado (22.5% of the market) and the GMC Sierra (9% of the market). German builders have not yet invested in this market, nor the Korean builders.
- The large pick-up market is therefore the impregnable bastion of American manufacturers who have had this legitimacy on this segment for more than sixty years. For their part, despite their efforts, the Japanese automakers Toyota and Nissan (since the other Japanese are absent in this market) have failed to dislodge the Big Three from this category of large pickups which represents nearly 2.5 millions of sales every year. They could even eventually abandon this lucrative market.
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The future Turkish VW plant will produce Passat and Superb
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The future Turkish VW plant will produce Passat and Superb
- Initially, the Volkswagen group had indicated that its new plant to be built in Turkey would be dedicated to the mid-range Skoda Karoq and Seat Ateca (C segment) SUVs, and that the space made available on the Czech site in Kvasiny would be utilised by the next generation of the Volkswagen Passat which would be transferred in 2022 from the German site in Emden, where several electric vehicles of the Volkswagen group brands would be produced from 2022 onwards.
- The German manufacturer has completely revised its action plan. It will not be the Skoda Karoq and Seat Ateca that will be produced in Turkey from 2022 onwards, but the future top-of-the-range Volkswagen Passat and Skoda Superb sedans, the Passat being transferred from Emden and the Superb from Kvasiny.
- This is the first time that Turkey will produce D/E segment sedans, as this low labor cost country is used to producing small A and B segment sedans, or sometimes C segment models, in addition to commercial vehicles.
- The newly built plant will be located in Manisa, 40 km from Izmir, in southwest Turkey. This plant, which will start operating in 2022, will have a production capacity of 300,000 vehicles per year, 200,000 Passat and 100,000 Superb.
- The Czech site in Kvasiny will continue to produce Skoda Karoq, Skoda Kodiaq and Seat Ateca, which totaled more than 320,000 units in 2019, compared to 255,000 in 2018 and 155,000 in 2017, doubling the volume in two years.
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