Mercedes to launch all-electric EQE (segment E) SUV in 2021
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Mercedes to launch all-electric EQE (segment E) SUV in 2021
- After the launch of the EQC, an 100% electric D-segment SUV, and despite its low sales volumes, Mercedes perseveres in this market by announcing the launch in 2021 of the EQE, a large 100% electric E-segment SUV, which will complete the Mercedes EQ range composed of EQC and EQV. The EQA (C-segment) will be launched also in 2021, this time based on the GLA (C-segment SUV).
- Mercedes has therefore chosen to propose a 100% electric range based on SUVs. This strategy seems questionable as the best-selling electric cars today are sedans, namely the Tesla Model 3, Renault Zoe, Nissan Leaf and Volkswagen e-Golf. And the Volkswagen ID3 is expected to be a middle/mass volume car, since we are talking about a production capacity of 100,000 units per year for this sedan.
- In addition, in the future, the demand will be more on small electric sedans (intended for city-suburb journeys) than on large electric SUVs (intended for city-province journeys), which are much more expensive and much more heavy, unsuitable for the city and require a long recharging time.
- It is possible that European governments will put in place traffic bans in cities, depending on the weight of the vehicles. Some projects go in this direction. These measures may reduce demand for large 100% electric SUVs that are much heavier than their combustion engine counterparts.
- The Mercedes EQE is therefore not targeting big volumes. Inovev expects less than 15,000 annual sales for this model.
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Read more... Mercedes to launch all-electric EQE (segment E) SUV in 2021
World production by carmaker in the first half of 2020
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World production by carmaker in the first half of 2020
- As we saw in a previous Auto-Analysis, global automobile production (PC + LUV) fell by 31.7% in the first half of 2020, due to the coronavirus crisis which caused confinement and closure of factories. Inovev established the ranking of the world's top 20 carmakers (excluding heavy utility vehicles) over this period, compared to the same period in 2019.
- The top five carmakers remain the same as those of the first quarter of 2020: the Toyota group is ahead of all its competitors despite a decline of 29.9%. The Volkswagen groups (-33.1%), Renault-Nissan (-39.2%), Hyundai-Kia (-27.5%) and GM (-36.2%) follow. In sixth position, Honda (-33.3%) supplants Ford (-40.6%). FCA (-36.5%) and PSA (-43.6%) keep their 8th and 9th place respectively, ahead of Daimler (-33.6%) and BMW (-26.2%) which supplant Suzuki (-40, 9%), which is abandoning the top 10 for the first time.
Geely(-17.8%) and Mazda (-28.8%) follow.
Geely(-17.8%) and Mazda (-28.8%) follow.
- The top 20 ends with the Chinese Changan (-3.5%), Great Wall (-30.1%), SAIC Roewe-MG (-19.7%) and Chery (-29.2%) benefiting from the revival of the Chinese market in the second quarter of 2020 and therefore gain a few places in the general classification during the first half of 2020.
- Tesla is only 23rd but it is the only carmaker to progress over the period among the world's top 25 carmakers, with an increase of 1.7% of its sales. Tesla was only 27th in the first half of 2019.
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Read more... World production by carmaker in the first half of 2020
Global production (PC + LCV) fell by 31.7% in the first half of 2020
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Global production (PC + LCV) fell by 31.7% in the first half of 2020
- Global automobile production (Passenger Cars + Light Utility Vehicles) fell by 31.7% in the first half of 2020, due to the coronavirus crisis, a drop which is stronger than the drop of the global market, showing that a significant number of sales were made from stock. The resulting destocking is estimated by Inovev at 5% of sales, ie 50% of stock at the start of the year. As a result, restocking is expected during the second half of the year, in order to recreate stocks at the start of the year, or 5% of sales. We estimate that for a year of sales, a continual safety stock of 10% is required, meaning the equivalent of about a month of sales.
- January 2020 recorded a 23.4% drop in production against a 10.0% drop in the world market.
- February 2020 recorded a 32.7% drop in production against a 21.8% drop in the world market.
- March 2020 saw a 41.5% drop in production against a 39.1% drop in the world market.
- April 2020 saw a 48.8% drop in production against a 41.4% drop in the world market.
- May 2020 recorded a 35.6% drop in production against a 29.4% drop in the world market.
- June 2020 recorded a 15.5% drop in production against a 12.9% drop in the world market.
- On the graph below, we can see that the production restart has taken place since May 2020 but that it will be necessary to wait until July to see a real recovery. The production loss from February to May will likely not be caught up.
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Read more... Global production (PC + LCV) fell by 31.7% in the first half of 2020
The global market (PC + LUV) fell by 26.2% in the first half of 2020
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The global market (PC + LUV) fell by 26.2% in the first half of 2020
- The global automotive market (Passenger Cars + Light Utility Vehicles) fell by 26.2% in the first half of 2020, due to the coronavirus crisis. The monthly results were however very different depending on the various periods of lock down in China, Europe and the United States, the three major world markets.
- January 2020 recorded a 10.0% drop in sales compared to January 2019, when the Covid-19 crisis had not yet reached Europe or the United States. After several years of increase, the European market and the US market had already entered a new phase of decline, and the Covid-19 crisis had only amplify the trend.
- February 2020 (-21.8%) saw the collapse of the Chinese market due to the lock down, while Europe had just been affected by the health crisis before doing the same on March 15.
- March 2020 (-39.1%) saw the collapse of the European and US markets, due to the lock down in these regions. On the other hand, the Chinese market restarted its economic and social activities and saw a rapid recovery in V shape.
- April 2020 (-41.4%) saw the European and US markets fall to their lowest, while the Chinese market was already back to April 2019 level, before continuing to grow over the following two months.
- May 2020 (-29.4%) finally saw a rise in the European and US markets, while the month of June (-12.9%) draws a rise in V shape (temporary?) of the European market but not yet of the US market which seems to be slower.
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Read more... The global market (PC + LUV) fell by 26.2% in the first half of 2020
The VW Golf does not outrageously dominates the European market in 2020
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The VW Golf does not outrageously dominates the European market in 2020
- The Volkswagen Golf has dominated the European market for many years, but since the launch of its SUV version called Tiguan, the Golf has seen its market share in Europe significantly decreased, especially since 2015, from 4.5% in 2014 to 2, 7% in 2019. At the same time, the Tiguan went from 1.2% of the European market to 1.7%. Together, the two models occupied 5.7% of the European market in 2014 and 4.4% in 2019. In this C segment, we should also take into account the Touran model, but this model, whose sales are in declining, is doomed to disappear, like this market segment in Europe.
- The arrival of the Tiguan is therefore not the only explanation for the decline of the Golf. It also faced competition from equivalent SUV models from other brands. The 2012-2020 long generation must also have amplified the phenomenon. The Golf is indeed renewed in 2020.
- The VW Golf market share in 2019 (2.7%) is the lowest recorded for more than twenty years. The gap with the Renault Clio (2nd Best selling car in Europe) is now very small, as it achieved a market share of 2.3% in Europe in 2019.
- Adding Captur and Clio together, the gap with the Golf + Tiguan is now very small, around 0.6% (3.8% versus 4.4%). And while the Clio + Capture has remained stable since 2015, the Golf + Tiguan has declined significantly. We can presume that the Volkswagen T-Roc took a bite out of sales of the Golf and Tiguan, as this model accounting for 1.3% of the European market in 2019.
- Volkswagen, by having diversified its range in the C-segment, reduced the importance of the Golf within the carmaker. In addition, the Golf will now have to face competition from the new BEV Volkswagen ID3. This probably explains why VW sees the ID3 as the brand’s new major product, as the Beetle and Golf were when they were released.
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Read more... The VW Golf does not outrageously dominates the European market in 2020
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