Inovev forecasts 25,000 units per year of the new Cupra Born
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Inovev forecasts 25,000 units per year of the new Cupra Born
- The Volkswagen group has decided to change the positioning of the Seat El Born unveiled last year, by modifying its exterior design and above all by changing its brand and name. This model will be integrated within the Cupra brand and its name will be Born and no longer El Born, which changes its positioning since the Cupra Born will become a sportiest version of the Volkswagen ID3, with which it shares the same MEB platform. The Cubra Born will therefore no longer be an entry-level version of the ID3.
- Consequently, the Cupra Born will suffer less from a frontal competition with the ID3 as it will compete on another market, not really explored until now (the segment of EV sports), and its distribution could be more important than what it could have been under the Seat brand. Inovev forecasts 25,000 sales per year of Cupra Born, while its forecast for the Seat El Born did not exceed 15,000 units per year.
- The Cupra Born is 6 centimetres longer than the Volkswagen ID3 and 2 centimetres lower. The front, roof and tailgate are different. It is expected to be produced at the Zwickau (Germany) plant alongside the Volkswagen ID3 and ID4, although a number of Volkswagen ID3s are now being produced at the Dresden (Germany) plant to increase the Volkswagen Group's European production capacity for electric vehicles.
- The engines of the Cupra Born (110 kW and 150 kW) are the one also used by the ID3, but an additional version (170 kW) is added specifically for this model. There are three battery capacities (45 kWh, 58 kWh, 77 kWh) which in the best case allow a range of 540 kilometres according to the WLTP cycle.
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Monthly sales of plug-in vehicles in Europe for the first half of 2021
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Monthly sales of plug-in vehicles in Europe for the first half of 2021
- Sales of 100% electric passenger cars (BEV) in Europe 30 countries (EU + Iceland + Norway + Switzerland + United Kingdom) continued to grow over the first six months of 2021 compared to 2019 and 2020. Out of six months in 2021, BEV sales in Europe totalled 492,000 units, compared to 221,514 over six months 2020 (+ 122%) and 161,000 over six months 2019 (+ 37.6%). By comparison, the annual sales volume was around 745,700 in 2020 and 360,000 units in 2019. At this rate of growth, for the whole of 2021, the sales volume could exceed 800,000 units.
- In terms of market share, BEVs represent 7.6% of the European market all engines combined over the six months of 2021. Over the whole 2020 year, the share was 6.3% and in 2019, it was 2.3%.
- Sales of Plug-in hybrid (PHEV) passenger car (PV) in Europe 30 countries are higher than those of BEVs in 2021, capturing a good share of diesel sales on this continent. Over six months in 2021, sales of PHEVs reached a volume of 537,000 units, compared to 179,000 units in 2020 (+ 200%) and 83,200 in 2019 (+ 115%). By comparison, the annual sales volume was around 619,000 in 2020 and nearly 200,000 units in 2019. At this rate of growth, for the whole of 2021, the sales volume could exceed one million of units.
- In terms of market share, PHEVs represent 8.3% of the European market all engines combined over the six months of 2021. Over the whole of 2020, the share was 5.2% and in 2019, it was 1.3%.
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Plug-in vehicles (BEV + PHEV) sales: Top 15 by group
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Plug-in vehicles (BEV + PHEV) sales: Top 15 by group
- Inovev has compiled the figures of the top 15 leading groups in the category of plug-in vehicles (BEV+PHEV) which is becoming increasingly important on the global market. Inovev took the year 2015 as the basis for the calculations. What do we see?
- Tesla has managed to outrun its rival groups, after the launch of the Model 3, with nearly 500,000 electric cars sold worldwide in 2020, but the Volkswagen group has achieved a spectacular breakthrough in two years, thanks to its ID3 models and ID4. Battery electric and plug-in hybrid engines are becoming widespread among all brands of the German group and across all ranges, so that 420,000 of these vehicles were sold in 2020 by the Volkswagen group. In third position but detached (230,000 sales), the Renault-Nissan group has not consolidated its leadership position in this category that it had before 2017. In fourth position, the GM group (215,000 sales) mainly benefits the success of its small electric WulingHongGuang which is sold in China. BYD is in an even more uncomfortable situation than Renault-Nissan, as this carmaker was in the top-two, and now fell to eighth place in 2020 due to competition. BMW, Hyundai-Kia and Daimler are now ahead of BYD.
- Over the first 4 months of 2021, few changes, but we note a strong dropout from Renault-Nissan which falls to ninth place, even being overtaken by the Stellantis group which is increasing the launches of BEV and PHEV.
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Plug-in vehicles (BEV + PHEV) sales: Top 15 by brand
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Plug-in vehicles (BEV + PHEV) sales: Top 15 by brand
- Now that there is enough electrified vehicles sales historic, we are able to analyse the evolution of plug-in vehicles (BEV + PHEV), sales by brand. Inovev has compiled the figures of the top 15 leading brands in this category of vehicles which is becoming increasingly popular in the global market. Inovev took the year 2015 as the basis for the calculations. What do we see?
- The American brand Tesla managed to outrun all its rival brands after the launch of the Model 3. In 2020, Tesla sold nearly 500,000 electric cars worldwide. The Chinese brand BYD, leader in this electric market before 2018, has not grown since 2019 and is even declining in 2020, due to strong competition (notably Tesla). Volkswagen became in 2020, the second leading brand in the BEV+PHEV market, thanks to the success of its ID3 and ID4. It only represents half of Tesla's sales in 2020, but the many future launches planned by the German brand should allow VW to close the gap with Tesla. The GM-Wuling brand is benefiting from the success of its recent small city car HongGuang. The Premium BMW and Mercedes brands are benefiting from the generalization of PHEV engines on their models, overtaking Renault, which held the third place in this market between 2016 and 2018 (this brand is seventh in 2020).
- In the first 4 months of 2021, GM-Wuling takes the second place while BYD falls to fifth place. Renault suffered a sharp fall, dropping from seventh to thirteenth place in 2021. Even the Peugeot brand passed Renault in 2021, thanks to its e-208, e-2008, 3008 PHEV and 508 PHEV. BMW and Mercedes maintain their positions. Nissan has disappeared from the top 15.
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Fiat Tipo replacement will be based on the EMP2 platform
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Fiat Tipo replacement will be based on the EMP2 platform
- While the Fiat Panda will be replaced in the coming months by a sedan which will remind the design of the Centoventi concept (2019) and which will move from segment A to segment B, therefore succeeding both to the Panda and the Punto, the Fiat Tipo will be replaced by a C-segment sedan but this time based on the EMP2 platform. Indeed, the replacement of Panda and Punto was studied before the merger between PSA and FCA, while the replacement of Tipo had only been at the beginning of the project.
- After the merger in January 2021 and the creation of the Stellantis group, we saw the appearance of the new generation of the Peugeot 308 and the new generation of the Opel Astra based on the EMP2 platform, which will appear next fall. There is therefore no longer any doubt that Fiat will replace its Tipo with a model similar to these two sedans Peugeot 308 and Opel Astra, probably in 2023.
- The future Fiat Tipo will be the brand's first car to adopt ex-PSA platform and engines, but certainly not the last. Indeed, new Fiat on the CMP platform (segment A and B) could be developed and launched before 2025.
- The Fiat range is being completely rebuilt, this having been one of the motivations for the merger of PSA and FCA , because FCA suffered from having an old and restricted range. The plans for new generations of Alfa-Romeo Giulietta and Lancia Delta are still pending, but nothing would prevent the Stellantis group from launching (at a lower cost) these sedans on the EMP2 platform in a more or less near future.
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