Sedans, coupes and convertibles represent less than 10% of the American carmakers in the NAFTA zone
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Sedans, coupes and convertibles represent less than 10% of the American carmakers in the NAFTA zone
- The demand decline for sedans in the North American market in favor of SUVs began in the early 2000s and then accelerated after the financial crisis of 2008-2009. Consequently, the market share of passenger cars (sedans, coupes, convertible according to the US classification) fell to 25% of total US registrations in 2020.
- It also represents less than 10% of the three American carmakers (GM, Ford, Chrysler) production in the NAFTA zone. This share represents only 9% of GM and Ford production in 2020, and even 8% of Chrysler. And in this share, coupes and convertibles (Ford Mustang, Chevrolet Camaro, Chevrolet Corvette, Dodge Challenger) represent a significant part as they are equal to a third of the volume of passenger cars from these three carmakers. And this share will certainly increase further as several sedans were phased out by GM and Ford in 2020.
- Contrasting with the American carmakers, the three largest Japanese carmakers located in the NAFTA zone see their sedans still represent a good part of their production today, over 30%. At Toyota, the share of passenger cars in its NAFTA production represents 31% in 2020, 39% at Honda and even 49% at Nissan. Note that the vast majority of these cars are sedans, as there are no Japanese models competing with the Ford Mustang, Chevrolet Camaro and Dodge Challenger, these being the heirs of a typical American tradition dating back to the 1960s.
- American carmakers have therefore openly left the sedan market to Japanese carmakers, focusing on the SUV and pickup market, more profitable segments according to them.
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The Mexican market (PC + LUV) fell by 28% in 2020
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The Mexican market (PC + LUV) fell by 28% in 2020
- The Mexican market for light vehicles (passenger cars - PCs - and light utility vehicles - LUVs) fell by 28% in 2020, to 949,353 units against 1,319,000 in 2019, due to the coronavirus crisis, which is a very poor result as the world market shrank by almost 14%.
- The Mexican market returns to the 2014 level, after uninterrupted growth observed between 2014 and 2017. The decline recorded in 2018 and 2019 was amplified in 2020 by the Covid-19 crisis, but we can expect a relaunch of the Mexican market in 2021, which should return to a volume of approximately 1.2 million units. In this context, SUV sales represented 25% of the Mexican market in 2020, compared to 24% in 2019.
- By carmaker, the Renault-Nissan group (-27% of sales in 2020 compared to 2019) remains the leader in the Mexican market, with nearly a quarter of the market (23.3%) thanks to its Nissan brand. This carmaker is ahead of GM (-29.1%) which still holds 15.8% of the market, Volkswagen (-30.7%) which has lost a lot of influence over the decades and now only holds 13.3% of the market. Hyundai-Kia (-25%), which is a recent player in this market, quickly established itself (11.1% of the market). Next come Toyota (8.1%), FCA (5.2%), Honda (5.2%) and Mazda (4.9%).
- Ford has now only 4% of the Mexican market, and it is possible that this carmaker will exit this market in the coming years, to fit in with its strategy of focusing on most profitable markets. Ford has already exit the Russian market recently and is gradually moving back from the South American market.
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Ford Group sold 4.21 million vehicles in 2020
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Ford Group sold 4.21 million vehicles in 2020
- The Ford group (Ford, Lincoln) sold 4.21 million light vehicles (passenger and utility) in 2020, down 17.8% compared to 2019. The second American carmaker, once the second largest carmaker in the world, remains at the seventh place in the world acquired in 2019, behind Hyundai-Kia and Honda, barely ahead of the FCA group, which will be consolidated with the PSA group from 2021, as a consequence of the merger between FCA and PSA. The Ford group will therefore lose one place in 2021 compared to 2020, being in eighth place in the world, just ahead of Suzuki, BMW and Daimler.
- One of the main reasons for the Ford group's sales decline in 2020 is the end of production of sedans in North America. A strategy which will continue in 2021 with the end of production of sedans in South America. Ford, however, continues to produce sedans in Europe and China, but until when?
- Ford group sales are broken down into 4.054 million Ford branded vehicles and 159,000 Lincoln branded vehicles.
- The Ford group's worldwide sales break down as follows:
• The USA remains its first market, with 2.03 million sales, or 48% of its worldwide sales (against 47% in 2019).
• Europe remains its second market, with 960,000 sales, or 23% of its global sales (compared to 26% in 2019).
• China is becoming its third market, with 297,648 sales, or 7% of its global sales (compared to 5% in 2019).
• Canada becomes its fourth market, with 239,571 sales, or 6% of its global sales (compared to 4% in 2019).
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The Canadian market (PC + LUV) fell by 18.6% in 2020
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The Canadian market (PC + LUV) fell by 18.6% in 2020
- The Canadian market for light vehicles (passenger cars - PCs - and light utility vehicles - LUVs) shrank by 18.6% in 2020, due to the coronavirus crisis, which is a poor result as the global market shrank by almost 14%.
- The Canadian market, which had recorded uninterrupted growth between 2009 and 2017, going from 1,500,000 units to 2,000,000 units, suddenly turned around from 2018, and the coronavirus crisis in 2020 only amplified the decline.
- The Canadian market is characterised by a very high motorization rate (nearly 700 cars per 1,000 inhabitants), close to that recorded in the United States. The Canadian vehicle park is therefore saturated, and current sales are only intended to replace existing vehicles.
- Canada has seen its automobile production reduce year after year, due to the relocation of some carmakers to the United States or Mexico. Canada's production volume went from 2.5 million vehicles in 2014 to 2 million in 2018 and 1.5 million in 2020.
- By carmaker, the Ford group (-16.9%) maintains its leading position in the Canadian market, with a stable market share of 15.1%, ahead of the GM groups (-14.9% in sales and 13.8% % of market share), Toyota (-19.7% in sales and 12.2% of market share), Hyundai-Kia (-11.9% in sales and 11.7% of market share), FCA (-19.9% in sales and 11.3% of market share), Honda (-25.7% in sales and 8.8% of market share) and Renault-Nissan (-34.4% in sales and 5.6% of market share).
- SUV sales have grown from 47% of the Canadian market in 2019 to 49% in 2020.
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Inovev forecasts 25,000 units per year of the new Mercedes EQA
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Inovev forecasts 25,000 units per year of the new Mercedes EQA
- Mercedes has unveiled its battery electric C-segment SUV, the EQA, which was originally supposed to be produced in Hambach (France) before the Daimler Group decided to sell this plant to the British chemical company Ineos and produce the EQA in the German plant in Rastatt, alongside the GLA from which it borrows its bodywork.
- The EQA is a 4.46 m long, 1.83 m wide and 1.62 m high vehicle, based on the MFA-2 platform. The announced range is 425 km according to the WLTP cycle. The price will start at nearly 47,500 euros, while its competitor the Volkswagen ID3 is priced from 38,000 to 49,000 euros depending on the version. The other main competitor, the Kia e-Niro, is priced from 37,000 to 41,000 euros depending on the version. The Mercedes EQA will therefore be at the top of the segment price, which is classical for a premium vehicle.
- The EQA is added to the Mercedes BEV range, namely EQC and EQV, which have not been widely distributed until now, as only 31,000 units were sold in 2020 (29,000 EQC and 2,000 EQV). Inovev forecasts 25,000 units per year of the new EQA model.
- It is to be noted that Mercedes has a certain delay compared to other carmakers concerning alternative engines, as battery electric (BEV) and plug-in hybrid (PHEV) models today only represent 6.5% of its overall production while these two types of engine represent 11% on the European market in 2020, and even 24% including non-rechargeable hybrids (HEV). The EQA will be followed this year by the launch of the EQB, EQE and EQS (sedan and SUV), which will be marketed in segments C, E and F respectively.
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Read more... Inovev forecasts 25,000 units per year of the new Mercedes EQA
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