Some independent Chinese brands missed their 2013 sales target

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Some independent Chinese brands missed their 2013 sales target

- BYD's sales have increased by 11% in 2013, to 510 000 units, but this Chinese brand has missed its target (set at the beginning of the year) which aimed 20% growth. The increase in sales of BYD was lower than the growth of the Chinese market (+15.7%), the brand saw its market share decline in China last year. In addition, BYD has confirmed that it would establish itself in 2015 on the North American market, and will market four new models in order to find its way back to growth.


- Geely sold 553 000 vehicles in 2013 (+14%), but this Chinese brand has also missed its target of 560 000 sales set at the beginning of the year. In 2014, Geely intends to sell 580 000 vehicles, an increase of about 5% in a Chinese market expected to grow between 8% and 10% in 2014.


- Great Wall has succeeded in its goal to surpass its sales (750 000 units) by selling 754 000 units, including 417 000 SUV (48.5%). 127 000 pickups (-8%) and 210 000 sedans (+2%), which represents an overall increase of 21%. Great Wall's objective is to sell 880 000 vehicles throughout 2014. an increase of 17%. Great Wall intends to continue its development on its core segment, which is SUVs models. Thanks to the Haval with the H8 (launched in November 2013) and Haval H9 (awaited for 2014).


14-05-9  

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Global sales are expected to increase by almost 5% in 2014

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Global sales are expected to increase by almost 5% in 2014

- According to Inovev, global PC sales are expected to increase by almost 5% in 2014, representing a volume of between 75 and 76 million units. Inovev expects the three largest markets to globally rise with an increase of 8% in China, 5% in the U.S. and 3% in Europe, In 2013, the increase in global sales of PC reached slightly more than 4%.

- As regards to global sales of PC + LCV, they should increase by 5% in 2014, representing a volume of between 88 and 89 million units, with sales of LCV increasing somewhat more strongly than those of PC. We must recall that the global increase in PC + LCV sales had reached nearly 5% in 2013.

- In 2013, five automobile groups account for more than half of global production (53.5%): Toyota, General Motors, Volkswagen, Renault-Nissan and Hyundai-Kia. These manufacturers have recently announced their sales figures of PC + LCV. It is likely that in 2014, the top five manufacturers retain their respective positions.

- In 2013, China accounted for 25% of global sales PC + LCV, ahead of the United States (19%), Japan (6.5%), Brazil (4.3%), Germany (3. 8%), India (3.6%), Russia (3.4%) and Great Britain (3.1%). All countries of the European Union representing a total of 16.7% of global sales of PC + LCV.

14-06-1  

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In 2013 the Russian PC market dropped by 5.4%

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In 2013 the Russian PC market dropped by 5.4%

- The Russian passenger car market fell by 5.4% in 2013, to 2 777 427 units. This is the second decline since the early 2000s. The first occurred in the aftermath of the global financial crisis in 2009, but it was much more brutal since the volume of the Russian market decreased by half.

- The 2013 decrease is more modest, but it highlights a slowdown of the Russian economy (export and local demand are both declining).

- Inovev expects a decline of 2.8% of the Russian market in 2014 (2 699 000 units) with a restart in 2015.

- By manufacturer, the Renault-Nissan group remains the leader with 30% market share, but the AvtoVAZ division recently taken over by the Franco-Japanese group has been declining for a dozen years. It fell to 16.5% market share in 2013, the lowest level since 1971. The Renault-Nissan group aims to achieve 40% market share with AvtoVAZ in the coming years. Followed by Hyundai-Kia (14%), General-Motors (11%), Volkswagen (11%), Toyota (6%) and Ford (4%).

- By models, the Lada Granta (segment B sedan was sold at 145 462 units) is in first place and far ahead of the Hyundai Solaris (segment B sedan 100 313 units), Kia Rio (segment B sedan 82 440 units), Renault Duster (segment C SUV - 73 510 units), VW Polo (segment B sedan  70 201 units), Ford Focus (segment C sedan 61 070 units) and Chevrolet Cruze (segment C sedan 52 144 units).

14-05-3old  

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In 2013 Dongfeng Motor exceeded its sales target by 180 000 units

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In 2013 Dongfeng Motor exceeded its sales target by 180 000 units

- Dongfeng Motor is a Chinese group that has its own brand (Dongfeng), but also has subsidiaries in Joint Venture (JV) with other groups with brands such as Nissan, Honda, Kia and PSA.

- In 2013, Dongfeng Motor sold 3.5 million vehicles including those from JV (PCs + LCVs) which represents an increase of 14.8% compared to 2012. This is slightly higher than the growth of the Chinese market as a whole (13.9%),  increasing the group’s market share from 15.8% to 15.9% from one year to the next.

- Its goal which was to sell 3.32 million vehicles in 2013 has been surpassed by 180 000 units.

- By brand, Dongfeng Motor sold last year 926 000 vehicles via its joint venture with Nissan (+19.8%), 553 000 vehicles via its joint venture with PSA Peugeot-Citroën, 547 000 vehicles via its joint venture with Kia (+13.8%).

- In addition, Dongfeng Motor sold under its own brand 1.27 million vehicles (+13.4%) with 655 000 passenger cars (+27.3%) and 615 000 light commercial vehicles (+1.6%).

- Other sales are divided between Dongfeng Honda, Dongfeng Yulong and Dongfeng Nissan Venucia.

- Dongfeng Motor's objective is to sell 3.8 million vehicles in 2014 (own brand + JV), which represents an increase of 8.5%. The Chinese group expects to sell 4.5 million vehicles in 2015 and 5 million in 2016.

14-05-8  

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The end of the race for the Tata Nano and Toyota IQ

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The end of the race for the Tata Nano and Toyota IQ

- Some models have experienced in recent years spectacular failures, including two Asian models that were meant to revolutionise the market for small cars and were promised a wide distribution: the Tata Nano and Toyota IQ.


- The Tata Nano, the cheapest car in the world, should have motorized the masses in India where car ownership is still very low. Thus the Indian manufacturer was initially expecting 250 000 annual sales of the Nano, and ultimately 500 000 unit par year in the future.


- Three years after its commercial launch in 2012, the Tata Nano reached with great difficulty its sales peak at nearly 80 000 units. Then 2013 was the year the sales of the model fell. Less than 20 000 units were sold last year. The lifecycle of Nano seems compromised and even domed, only five years after its launch.


- The Toyota IQ in turn should have represented  the city car of the future, thanks to an ultra-short body and pieces of equipment worthy of an upper category car. This classy little car wasn’t competing with the Nano as it was marketed for a more wealthy clientele, to the type of consumer which bought the Smart Fortwo. Intended to be sold as much as the Smart, ie. 100 000 annual units, it painfully reached 60 000 units in 2009 before falling inescapably into very small quantities: 22 000 in 2010, 19 000 in 2011, 18 000 in 2012 going as low as 6 000 in 2013. While the Smart Fortwo continues to sell 100 000 copies a year, the Toyota IQ will probably have to be removed from the catalogue in 2014.


14-05-5old  

Contact us: info@inovev.com 

 

  1. In 2013 sales of hybrid and electric vehicles in the U.S. have almost reached 600 000 units
  2. In 2013 the Korean PC market dropped by 0.3%
  3. The Turkish PC market grew by 19.5% in 2013
  4. The Renault-Nissan Group sold 8.26 million PC + LCVs in 2013
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