Korean Automobile Ownership: Volume Reaches 19.95 Million units

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Korean Automobile Ownership: Volume Reaches 19.95 Million units
 
- Korea's automobile ownership volume increased 551,000 units to 19.95 million units between December 2013 and September 2014 while automobile ownership volume rose to 395.7 units per 1,000 persons.

- Looking at data by automobile type, passenger vehicles went up 511,000 units to 15.58 million units, accounting for 78.1 percent of all automobiles. Sedan and other standard types increased 327,000  units  to   11.69  million  units, posting the highest growth followed by multi-purpose vehicles with a 203,000-unit increase to 3.02 million units. Utility vehicles went up 53,000 units to 3.33 million units. In contrast, buses fell 16,000 units to 955,000 units. Impacted by the ending of preferential tax treatment of buses with occupant capacity of less than 10 persons in 2006, new registration of 7-9-seater buses has been declining. The scrapping of old vehicles is also adding to dwindling ownership volume. As of September 2014, there were 206,000 units of 7-9-seater buses, down 33,000 units from the end of 2013.

- Looking at data by region, ownership volume of the capital area, which is comprised of Seoul, Incheon and Gyeonggi, is 8.88 million units, accounting for 44.5 percent of Korea's total ownership volume. Jeju's ownership volume went up 12.2 percent or 41,000 units to 375,000 units driven rising tourism from China.


15-04-7  

 

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The VW Golf is the best-selling C segment in Europe in 2014

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The VW Golf is the best-selling C segment in Europe in 2014
 

- The Volkswagen Golf is the best selling car in Europe in 2014 and therefore the best selling C-segment vehicle. C segment is the most represented on the continent in terms of sales, since, with 38% of the European market in 2014 (against 39% in 2013), it still leads all other segments.


- The Volkswagen Golf is and has been the leader of the European market for many years. Since 1995, for example, it has been replaced three times: in 1997 (the Fiat Punto was then the market leader) in 2002 and 2003 (the Peugeot 206 was then the market leader).


- The seventh generation Golf was released in late 2012 and the Golf Sportsvan (sales and production numbers of this vehicle are integrated to the figures of the Golf by Inovev) launched a year later to replace the Golf Plus, besides the rare estate and convertible, this allowed the flagship model of the Wolfsburg firm to consolidate its leading position in Europe.


- Indeed, in 2014 the Volkswagen Golf holds a market share of 4.6% in Europe (against 4.4% in 2013). It represents 12% of European sales in its own segment. Its main competitors are the Ford Focus (4.4% of segment C), the Audi A3 (4.2% of segment C), the Nissan Qashqai (4.1% of segment C), the Opel Astra (3 5% of segment C), the 308 (3.4% of segment C) and the Volkswagen Tiguan (3.1% of segment C).


15-04-4  

 

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The Mexican market (PC + LUV) increased by 6.8% in 2014

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The Mexican market (PC + LUV) increased by 6.8% in 2014
 

- The Mexican market has gradually become the 14th world market. It increased by 6,8% in 2014 to 1 135 393 units against 1 063 355 in 2013. This positive result follows several years of growth.


- The first half of the year was more difficult than the second, because of a decline in household confidence. However, registrations in the second half have been revived thanks to government support and substantial discounts granted by dealers.


- The majority of vehicles sold were from C segment (36% market share), followed by B segment (23%), which contrasts with the situation in South America, where segment B is largely dominant. By body, sedans remain largely dominant (61% of the market) but SUVs are much more numerous and are close to rates that can be found in North America.


- By brand, Nissan is the leader of the Mexican market due to its strong local presence (26% of the market) ahead of Chevrolet (18%) and Volkswagen (14%), which also produce vehicles in this country. Other brands occupy a much smaller share of the market (less than or equal to 7% each).


15-04-2a  


15-04-2b

 

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The Ford Fiesta is the best selling B segment vehicle in Europe

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The Ford Fiesta is the best selling B segment vehicle in Europe
 
- The Ford Fiesta is the best-selling B segment car in Europe in 2014.  B Segment is the second largest segment in the continent in terms of sales just behind C segment, since it holds 33% of the European market (against 31% in 2013), its figures are closed to those of segment C (38%) and is detached from all other segments (which carries each of them less than 15%).

- The Ford Fiesta is Europe's leading B segment vehicle since 2012, but it was also the leader in 2009 and 2010. In 2011, the Fiesta lost its first place to the Volkswagen Polo.

- The current Fiesta released in 2008 and deeply facelifted in 2012 benefits from its mainstream success in England (best seller for several years), but also to a lesser extent in Germany and even Italy (3rd best selling foreign car, behind the Renault Clio and Volkswagen Golf).

- The Ford Fiesta holds 2.4% of European sales in 2014 (against 2.4% in 2013, i.e. a stable market share). It represents 7.3% of European sales in its own segment. Its main competitors are the Renault Clio (7.0% of segment B), the Volkswagen Polo (6.6% of segment B), the Opel Corsa (5.9% of segment B), the Peugeot 208 (5, 1% of segment B), Toyota Yaris (3.9% of segment B) and the Renault Captur (3.9% of segment B).


15-04-5  

 

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The Turkish market (PC + LUV) fell by 10% in 2014

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The Turkish market (PC + LUV) fell by 10% in 2014
 
- The Turkish market declined by 10% in 2014, to 767 681 units against 853 378 in 2013. This negative result, which points out that the Turkish market is not yet a mature market and that it suffers periodically of ups and downs.

- This market decline is explained by various factors including rising interest rates and the restriction of access to loans, which have therefore weighed on consumers. Furthermore the weakness of the Turkish lira led to an increase in the price of imported cars (in 2014, 70% of the vehicles sold were imported).

- The majority of vehicles sold were from C segment (36% market share), followed by vehicles from segment B (26% market share), a market tendency which can be found in other European markets. Similarly, sedans are the most popular bodies in the Turkish market (64%), followed by Vans. SUVs and pickups aren't yet that popular.

- By brand, Volkswagen has become in recent years the leader of the Turkish market (14% market share), with four vehicles well-placed in the top 20 models (Jetta, Polo, Passat, Golf). Renault is now second (13% of the market) after being a long time leader. The Fluence and Symbol (Logan), Clio and Duster are in the top 20. Fiat is third (12% market share) and Ford is fourth (11% of the market). Let us note that among these top 4 manufacturers, Volkswagen is the only one not to produce in Turkey.


15-04-3a  


15-04-3b

 

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