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- Toyota Motor Corporation, which controls around 30 percent of the Vietnamese automotive market, is maintaining its leading position in the country. In the first 10 months of 2014, automobile sales volume went up 20.3 percent from the previous year to 32,000 units. The Vios, whose fully-remodeled version was launched in March 2014, increased 67.4 percent to 7,147 units, taking top position by surpassing the Fortuner. After the release of the fully-remodeled Corolla Altis in September 2014, the Fortuner, Innova and Hilux are also scheduled to undergo full-model change between the second half of 2015 and the beginning of 2016.

- As of November 2014, Toyota Motor's local sales network consisted of 38 shops of which nine were in Hanoi and 10 in Ho Chi Minh City, accounting for half of the automaker's entire sales network in Vietnam. Along with the increase in consumers in cities, Toyota Motor is increasingly facing insufficient sales network.

- Looking at production, the automaker is developing a mechanism for human resources training and quality assurance and explores new suppliers. Additionally, before the abolition of tariff in 2018 on automobiles imported from  other ASEAN  countries,  Toyota Motor is considering revising its local production system. Automobiles imported from Thailand are calculated to be 20 percent cheaper than locally-made products. For this reason, Toyota Motor is asking the Vietnamese government to introduce support policies for local production. If not, Toyota Motor is threatening to discontinue local assembly. As of November 2014, the Vietnamese government did not take any concrete steps toward resolving this issue. If the current situation continues, it is likely that the automaker will not increase local investment and gradually decrease the number of locally-made models, replacing them with imported products.

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- The Fiat 500 is the best selling car of the A segment in Europe in 2014, as in 2013. Between 2004 and 2012 the market leader was the Fiat Panda and before that the Renault Twingo ruled between 1995 and 2003. Its important to see that currently the Fiat 500 and the Fiat Panda are competing on the same market but aren't poaching each other’s market share.

- A-segment, which is currently the 4th largest segment behind segments C, B and D vehicles. It accounts for 9% of European sales, against 38% for segment C, 33% for segment B and 13% for segment D. For years A segment usually accounts for one out of ten sales, on the other hand this is no longer true when the government implements scrappage schemes, that benefit A segment the most.

- In 2014, the Fiat 500 holds 1,2% of the European market, but 13,6% of sales in segment A. It was originally launched in a 3 door version and later on a 5 door version (500 L, launched in 2012). After that a 5 door SUV version was launched  in 2014 (The fiat 500 X) but, both 500L and 500X are large and should be integrated in the B segment.

- The Fiat 500’s main competitors are the Fiat Panda (13,4% of segment A), Volkswagen Up (10,9% of segment A), Renault Twingo (7,3% of segment A), Hyundai i10 (7,1% of segment A), Toyota Aygo (6,0% of segment A), Peugeot 107/108 (5% of segment A), Opel Adam (4,9% of segment A) et Citroën C1 (4,8% of segment A).

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- The Nissan Qashqai is the best selling SUV of the C segment in Europe in 2014, This was also the case in 2013. This model has been the leading model on this segment since 2008, i.e. one year after its launch. Previously this place belonged to the Toyota RAV4. The Nissan Qashqai is also the leading SUV in Europe in 2014 across all segments. Previously this place was also held by the Toyota RAV4.

- C segment SUVs have been leading the SUV category for almost 20 years now, before this time the most popular SUVs were from segment D. Since the launch of the Nissan Juke back in 2010, B segment SUVs have become increasingly popular with the launch for instance of the Opel Mokka, Renault Captur and Peugeot 2008. Nevertheless C segment SUVs are still the market leaders of this category in Europe accounting for 1.3 million units out the total 2.5 million units represented by SUVs across all segments. As a whole SUVs in Europe account for 20% market share of vehicles sold in this market in 2014, against 17% back in 2013.

- The main competitors of the Nissan Qashqai (15% of C segment SUVs) are the Volkswagen Tiguan (11%), Dacia Duster (8,5%), Hyundai Ix35 (6,5%), Kia Sportage (6,5%), Ford Kuga (6%), Peugeot 3008 (5,5%), Audi Q3 (5,5%) et BMW X1 (4,5%). 2015 is forecasted to be tougher for the Qashqai with the launch of the Renault Kadjar.

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