Overview of the Indian market in 2015

 

The Indian car market increased by 7.8% in 2015, reaching a volume of 3.42 million vehicles (PC + LCV).

This growth is the result of an improvement in consumer confidence, lower fuel prices and better interest rates, and the arrival on the market of attractive novelties, like the Renault Kwid and the Suzuki Baleno.

Manufacturers, however, remain concerned about the continued weakness of demand in rural and semi-urban areas where the income of the population living in these areas declined sharply because of very poor harvests.

By manufacturer, the Maruti Suzuki-group (37.7% market share, +11.9%) remains the leader in the Indian market, far ahead of the Hyundai-Kia group (13.9% market share, +15.7%). Followed by the Tata group (13.1% market share, +5.7%), Mahindra (11.2% of the market, + 5.0%), Honda (5.9% market share, +12.6%) Toyota (4.1% market share, + 5.3%), Renault-Nissan (2.8% of the market, + 8.0%), Ford (2.3% market share, +1.0%) VW (1.7% market share, -1.6%) and GM (1.1% of the market, -36.5%). The largest increases were to be credited to Hyundai-Kia, Honda and Suzuki.

The ten best-selling models in the Indian market in 2015 are: The Suzuki Alto (272 096 units), Suzuki Dzire (236 038), Suzuki Swift (206 924), Suzuki Wagon R (170 399), Hyundai i20 (130 126), Hyundai Grand i10 (124 072), Mahindra Bolero (87 861), Suzuki Celerio (82 961), Honda City (82 922) and Suzuki Omni (78 927). Suzuki therefore ranks six models in the top 10. The Suzuki Baleno and RenualtKwid launched in Q4 2015 seduced 24 000 and 18 000 customers respectively. The Tata Nano stagnated at 23 000 units.

 

16-06-5   

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BREXIT 2/4: The different outcomes possible

 

In a scenario of BREXIT, three hypotheses are possible:
1. The assumption of the status quo pending negotiations of free trade agreements or establishments of customs barriers.
2. The assumption, most likely, of a free trade agreement (FTA) or preferential treatment on the basis of existing ones with the EFTA countries, Switzerland, Turkey, Morocco and South Korea for example.
3. The hypothesis, the most extreme hypothesis and least likely one, of setting up trade barriers to EU entry but also to Great Britain entry, in case no agreement was found .

In all three scenarios, Britain would lose its influence in Europe (including over standards) and would benefit a lot less of the free circulation of European human resources. However, these assumptions can be distinguished by the impact they could have on the levels of future production of the country.

The status quo or the free trade agreement (assumptions No. 1 and No. 2) would change very little to the production level of the UK. Hypothesis No. 3, admittedly more extreme, however, is more interesting to study, for the establishment of customs barriers could both impact British production and also European production.
 

16-06-2   

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Why will JLR build a plant in Slovakia?

 

The JLR group (Jaguar Land Rover), a subsidiary of Indian group Tata Motors, has signed an agreement with Slovakia on the implementation of a new assembly plant in the country. Jaguar Land Rover had already signed in August 2015 a letter of intent with the Slovak Government for the construction of a new production site in Nitra. Why would this premium manufacturer implant itself in Slovakia, when it is clearly associated as a British product?

First of all, let us recall that the JLR group currently has three factories in Britain (Solihull, Halewood and Castle Bromwich) with a total capacity of 490 000 vehicles per year. However, 2015 ended on a volume of 495 000 vehicles produced in all three factories. The JLR group needs to open additional capacities, especially because the manufacturer will launch a new Discovery in 2016 and above all a new Defender in 2018.

The Land Rover Defender is currently finishing its career after 68 years of production and two million copies produced. The future Defender should become a substitute to a compact SUV, a competitor to the Jeep Renegade that is leading on a growing segment. To be profitable, the future compact model by JLR  will be marketed a reasonable price which is why it should be manufactured in a country with lower labor costs than in England, and in these circumstances the selection of Slovakia is a wise choice . The ability of the future Nitra plant could be of 200 000 vehicles a year.
 

16-05-9   

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BREXIT 3/4: Impact on production in Britain

 

If the establishment of customs barriers was adopted, the cost of a vehicle imported into the EU from Great Britain would be higher. In this case, would manufacturers still they have an economic interest in producing in Britain? And if manufacturers decide to leave this country, would they have the capacity in Europe to absorb this production?

Today, British car production is represented primarily by six major manufacturers (Tata, Renault-Nissan, BMW, Toyota, GM and Honda). Only Tata (Jaguar-Land Rover), the largest producer in the country, produces at the maximum of its capacity in Britain and has no additional capacity in Europe. The group should wait for the opening of its Slovak plant in order to repatriate part of its production.
 
Other carmakers, as shown in the graph below, all have sufficient capacities to host models currently produced in Britain. Customs barriers having an impact only on mainstream brands, luxury brands (mainly Bentley, Rolls-Royce, Aston Martin) could continue to be manufactured in Britain.

 

 

16-06-3   

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BREXIT 1/4: What would happen if Britain left the EU?

 

In 2015, Britain produced 1.66 million vehicles (PC + LCV) of which almost 50% were exported to the EU.

The domestic market accounted for 3.0 million vehicles of which 80% came from the EU.

The flow between Britain and Europe is therefore:
2 400 000 vehicles imported into Britain from the EU, i.e. 13% of EU production.
800 000 vehicles exported from Britain to the EU (around 50% of UK production).

The exit of Britain from the EU (BREXIT), could have a strong impact on the overall economy of the country but also on the automotive industry:
Production plants located in the United Kingdom which export mainly to the EU
On the overall internal market which mainly imports vehicles from the EU and therefore on European production.

If Britain was to leave the EU, various factors are to be taken into account and may have a positive or negative impact for either of the players. Among these factors we can include:
The return of customs barriers and taxes on imports and export either in the EU or in Britain
The devaluation or valuation of the exchange rate of the pound and the euro.
 

16-06-1   

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