What are the current status of VW and GM in China?
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What are the current status of VW and GM in China?
- The two groups, Volkswagen and General Motors, still lead the Chinese market in 2022, although their market share has decreased in recent years. With the rise of Chinese carmakers, which now account for more than half of car sales in China, and the sharp decline of several foreign carmakers such as Hyundai-Kia, Ford or Stellantis, the Volkswagen and General Motors groups maintained their leading position in the Chinese market.
- What strategy allows these two carmakers to avoid a drop in this market? First, these two carmakers rely on several brands in their catalog (five brands for the Volkswagen Group and five brands for the General Motors Group). Compared to the Chinese groups, which have multiple brands, the brands of the VW and GM groups are better known and have been in business longer. Moreover, they do not compete with each other. Second, the Volkswagen and General Motors groups have a very broad product range that has been gradually built up over the last twenty years. For example, the VW brand has 33 different models and Audi has 12 different models. At GM, the Buick brand has 15 different models, the Chevrolet brand has 12 different models, plus 12 Baojun models, 11 Wuling models and 7 Cadillac models. In total, the VW Group has 54 models and the GM Group has 57 models, twice as many as in the most extensive model ranges of the other carmakers.
- Thus, VW's and GM's strong presence in the Chinese market is due to their long market presence and the number of models in their lineups, rather than technological lead. However, GM Group can be considered the third largest BEV seller in China (behind BYD and Tesla), thanks to the Wuling brand (in which GM has a 34% stake), which produces the Hong Guang Mini EV, sold at 572,000 units in 2022.
The Fiat 500e was the most produced electric car in Europe in 2022
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The Fiat 500e was the most produced electric car in Europe in 2022
- The Fiat 500e was the most produced electric car in Europe in 2022 with 66,325 units produced in Mirafiori (Italy), up from 41,350 vehicles in 2021. This represents a 60% year-on-year increase. This model is increasingly biting into sales of the internal combustion engine version of the Fiat 500, of which 116,243 vehicles were produced in 2022 versus 132,829 in 2021 (-12,5%), but also on sales of BEVs rivals.
- It is true that the Fiat 500e is one of the very few two-door electric cars in the A-segment and it is a good fit for city small car use. It is surprising that no other carmaker is planning to launch such a model in Europe (Smart tried but failed), although Wuling is very successful in China with its Hong Guang Mini EV (572,000 sales by 2022). However, the Wuling is marketed at a much lower price: less than 10,000 euros versus just over 30,000 euros for the Fiat 500 e sold in Europe.
- Behind the Fiat 500e, the Volkswagen ID4 (63,684 units) and ID3 (52,229 units), both produced at Zwickau, are a bit disappointing, as the German carmaker had planned (and still plans) 100,000 annual sales of the ID4 and 100,000 annual sales of the ID3, but this target may not be reached until 2024 or 2025. In fourth place is the Czech-produced Skoda Enyaq (50,765 vehicles). In fifth place is the Peugeot e-208 produced in Slovakia (45,868 units), ahead of the Hyundai Kona BEV (41,950 units), the Audi Q4 E-Tron produced in Zwickau (41,412 units) and the Tesla Model Y produced in Berlin (41,354 units). The Renault Zoe produced in Flins (36,971 units) suffered a halving of its sales, but this was to be expected as the new Megane BEV produced in Douai (31,234 units), sold at almost the same price, took a large proportion of its customers.
Stellantis Group has sold 5.8 million vehicles in 2022
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Stellantis Group has sold 5.8 million vehicles in 2022
- The Stellantis Group sold 5.8 million vehicles last year compared to 6.14 million in 2021, a decline of 5.5%. The carmaker fell from fifth to sixth place worldwide, behind the GM Group (which it had overtaken in 2021). Thus, the fourth place worldwide, which Stellantis had targeted from the beginning, is far away.
- Stellantis' sales in Europe fell by 8%, which impacted the overall figure, as Europe accounts for almost half of the carmaker's sales. Despite this negative result, Stellantis managed to establish the Peugeot 208 as a top seller in Europe, becoming the largest seller of light utility vehicles in Europe (with a market share of 30.6% compared to a market share of 18.2% for passenger cars), ahead of Renault-Nissan and Ford.
- In addition, the Stellantis Group announced record profits for 2022. And its BEV sales reached 288,000 vehicles last year.
- Stellantis Group's global sales in 2022 are as follows:
§ Europe is its largest market with 2.6 million vehicles, representing 45% of its global sales.
§ The U.S. remains its second largest market with 1.6 million vehicles, or 28% of its global sales.
§ South America remains its third largest market with 820,000 vehicles or 14% of its global sales.
§ China accounts for only 2% of its global sales with 130,000 vehicles.
- These four markets account for 89% of Stellantis Group's global sales in 2022.
GM Group sold 6 million vehicles in 2022
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GM Group sold 6 million vehicles in 2022
- GM Group sold 6 million vehicles in 2022, including sales of its Chinese subsidiaries Baojun and Wuling, in which GM holds a 34% stake. The electric Wuling Hong Guang Mini EV sold 572,000 units in China in 2022, representing nearly one in ten cars sold by GM Group. This allowed the GM Group to slow down its crash, which started back in 2017 and continued until 2021. This crash was caused in particular by the sale of its European subsidiaries (Opel, Vauxhall) in 2017, but also by a decline in the North American market. We can add the end of sales in Russia and India, as well as a continued decline in China and Korea.
- Once the world's largest carmaker, GM has therefore gradually fallen to fifth place, behind Toyota, Volkswagen, Hyundai-Kia and Renault-Nissan. From 10 million vehicles sold in 2016, GM's sales volume fell to 6 million vehicles in 2022, a staggering decline. Regarding electric vehicles market. GM plans to produce 400,000 battery electric vehicles in North America by 2024, up from 45,000 in 2022.
- GM Group's global sales in 2022 break down as follows:
§ China is its largest market with 2.47 million vehicles, representing 41% of its global sales.
§ The U.S., its second market, with 2.26 million vehicles, representing 38% of its global sales.
§ South America is its third market with 350,000 vehicles or 6% of its global sales.
- These three markets account for 85% of GM Group's global sales in 2022.
Ford Group sold 3.7 million vehicles in 2022
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Ford Group sold 3.7 million vehicles in 2022
- The Ford Group has stabilized its global sales in 2022 compared to 2021, but at a low level, i.e. 3.7 million vehicles, while between 2013 and 2017 it sold more than 6 million vehicles annually, including 6.7 million in 2016, which at the time marked a production record for the US carmaker.
- The Ford Group sales decline has been global since 2018, as they have decreased both in the U.S., its largest market (1.85 million sales in 2022 compared to 2.60 million in 2016), in Europe (800,000 sales in 2022 compared to 1,340,000 in 2016), in China (325,000 sales in 2022 compared to 951,000 in 2016) and in South America (70,000 sales in 2022 compared to 310,000 in 2016).
- In addition, Ford Group has decided to withdraw from the markets of India, Russia and even South America, which has cut the carmaker of many sales. Ford seems to focus more and more on its home market of North America.
- Ford Group's global sales in 2022 break down as follows:
§ The U.S. remains its largest market with 1.85 million vehicles, representing 50% of its global sales.
§ Europe remains the second largest market with 800,000 vehicles, representing 22% of its global sales.
§ China accounts for only 9% of its global sales with 325,000 vehicles.
§ South America remains the third largest market with 70,000 vehicles or 2% of global sales.
- These four markets account for 83% of Ford Group's global sales in 2022.