The market share decline of foreign carmakers in China continues
- 说明
The market share decline of foreign carmakers in China continues
- The contraction of the market share of foreign carmakers in China is hitting almost every brands and has remained constant for several years.
• Among the 14 foreign groups that produce passenger cars in China, the VW group remains the leader but its market share has fallen from 10.0% in 2024 to 8.6% in 2025. This group is among those that are declining the most in volume in 2025 (-98,000 units over 11 months).
• The Toyota group is the second largest foreign carmakerin China, whose market share has fallen from 5.5% to 5.2% but with a sales volume that has nevertheless increased by 72,000 units over 11 months compared to 2024.
• The third foreign carmaker in China is the American company Tesla, whose market share fell from 3.4% to 2.8%, with sales volume down by 68,000 units compared to 2024.
• The fourth foreign carmaker in China is the Japanese company Honda, whose market share fell from 3.2% to 2.2%, with sales volume down by 184,000 units compared to 2024. It is the foreign carmaker that has declined the most in 2025.
• The fifth foreign carmaker in China is the Japanese company Nissan, whose market share fell from 2.4% to 2.0%, with sales volume down by 30,000 units compared to 2024.
• The sixth-largest foreign carmaker in China is the GM Group , whose market share has increased from 1.8% to 2.0%, with sales volume projected to rise by 125,000 units compared to 2024 (volumes from Wuling and Baojun, owned by SAIC, were not included). It is the foreign carmaker with the largest projected growth in 2025.
• Next are BMW, whose market share fell from 2.3% to 1.8%; Mercedes, whose market share fell from 2.2% to 1.6%; Hyundai-Kia, whose market share fell from 1.6% to 1.5%; Ford Group, whose market share fell from 1.3% to 1.1%; Mazda, whose market share remained stable at 0.3%; and Stellantis, whose market share fell from 0.3% to 0.2%.
- Overall, foreign brands lost 4% market share in China between the end of November 2024 and the end of November 2025.
Turkish carmaker Togg launches its second model: the T10F sedan
- 说明
Turkish carmaker Togg launches its second model: the T10F sedan
- Following its battery electric T10X D-segment SUV, launched in Turkey in 2023 and in Europe in 2024, Turkish carmakerTogg has launched its second battery electric model: the T10F sedan, also in the D segment. The Togg T10F, whose "T" refers both to Turkey (the country where the car is produced) and to the Togg brand (established near Istanbul in 2018 from a company specializing in lithium-ion battery manufacturing), will be produced at Togg 's Gemlik plant in Bursa province, on Turkey's west coast. Togg is Turkey's first major national electric vehicle carmaker, supported by the Turkish government. However, it is not the first Turkish-designed and produced car, as it was preceded by the Anadol in the 1960s.
- This second Togg T10F model is a sedan 4.83 m long and 1.88 m wide, equipped with an electric motor of 210 hp (160 kW) or two electric motors joined together totaling 420 hp (320 kW), coupled to a 52.4 kWh LFP battery or an 88.5 kWh NMC battery allowing a range of 623 km according to the WLTP cycle.
- While the production volume of the T10X SUV reached 20,000 units in 2023, 30,000 in 2024 and 28,000 in 2025, that of the T10F sedan could reach 30,000 units per year from 2026, compared to 10,000 in 2025.
- Togg plans to launch three more models between 2026 and 2030, a B-segment SUV (T8X), a B-segment coupe SUV (T8CX) and a C-segment minivan (T10V).
Tesla's global sales down 7% year-to-date through 2025
- 说明
Tesla's global sales down 7% year-to-date through 2025
- Tesla's global sales were still slightly down in November 2025 (compared to November 2024), with the automaker recording an overall sales decline of around 2%, compared to a 19% drop in October (compared to October 2024). For the first 11 months of 2025, Tesla's sales are projected to fall by 7% to less than 1.6 million units, compared to 1.7 million units in the same period of 2024. For the full year 2025, Tesla could lose 100,000 cars compared to 2024 and fall below 1.7 million units, while its most direct Chinese competitor, BYD, is projected to grow by 10% globally in the first 11 months of 2025 and could gain 500,000 cars compared to 2024, approaching 4.7 million vehicles sold, even though nearly half of those are PHEVs. BYD's strong performance stands in stark contrast to Tesla's decline in global markets.
- BYD offers around twenty different models in its catalog, while Tesla only offers four (two of which are nearing the end of their life cycle: the Model S and X). Tesla's future therefore appears very uncertain, especially since the Trump administration in the United States has eliminated, starting in October 2025, the subsidies for electric vehicle purchases that had been in place for over 15 years, which will impact future Tesla sales. The year 2025 will end with a decline of at least 5% in Tesla sales in the US market.
- The European market has become very unfavorable to Tesla following, among other factors, the stances taken by its CEO, Elon Musk. Tesla sales are down 29% year-to-date through 2025, a decline that will be difficult to recover, especially as Chinese electric vehicle carmakers are simultaneously making aggressive moves in this market. The Chinese market remains an exception, not yet collapsing, but is down 8% year-to-date through 2025. The only positive point is Tesla's progress in South Korea and Turkey.
The partnership between Ford and VW may not be entirely satisfactory
- 说明
The partnership between Ford and VW may not be entirely satisfactory
- The partnership between Ford and VW may not be entirely satisfactory. Initially, this partnership focused on:
• supplying Ford Europe with Volkswagen MEB platforms dedicated to battery electric vehicles for the production of the Ford Capri and Explorer.
• the production in Turkey at the Ford plant in Kocaeli of Volkswagen Transporter vans newly derived from the Ford Transit Custom.
• the production in Poland at the Volkswagen plant in Poznan of the Ford Transit Connect vans newly derived from the Volkswagen Caddy.However, the two productions did not obtain the expected results from this partnership.
- For Ford:
• The Ford Capri and Explorer produced at Ford's Cologne plant (Germany) are failing to meet their sales targets, which were well over 200,000 units. Inovev had only projected 100,000 units per year, and 2025 will end with a volume of less than 75,000 units. The target of 600,000 Ford BEV sales by 2026 appears unattainable.
• The Ford Transit Connect produced at the VW site in Poznan (Poland) will not exceed 50,000 units in 2025, compared to 72,000 in 2024 and 90,000 in 2019. This is half of what was planned.
- For Volkswagen:
• VW Kombi and Transporter vans at Ford's Kocaeli plant in Turkey will fall short of 75,000 units in 2025, compared to 112,000 in 2023 and 114,000 in 2022 when these models were produced in Germany by Volkswagen. This represents a decrease of almost 40% compared to projections.
- It is therefore not unusual that Ford is turning to another carmaker (Renault) to relaunch itself in the market of electric cars, when it could have continued its partnership with Volkswagen (based on ID1 and ID2).
Ford will reduce its battery electric American lineup
- 说明
Ford will reduce its battery electric American lineup
- Electric vehicle sales in the United States fell 40% in November 2025 compared to November 2024 after the expiration on September 30 of a $7,500 tax credit granted to BEV buyers that had been in effect for more than 15 years.
- Encouraged by Donald Trump's new policy which praises the merits of the internal combustion engine and seems not to believe in those of the battery electric engine, the American group Ford has decided to stop production of its large battery electric models marketed in North America at the end of December 2025, the best known of which is the F Series Lightning pickup which was selling less than 2,000 units per month, while the internal combustion version is selling around 500,000 / 600,000 units per year.
- As a result, Ford will refocus on internal combustion and hybrid (plug-in or non-plug-in) models. For example, the F-Series pickup will have an hybrid version, likely with a range extender. All plans for battery electric models, such as future electric pickups and vans, will be abandoned. Ford claims to be making significant savings by scrapping these projects and redirecting its investments toward internal combustion and hybrid powertrains. The future of the Ford Mustang Mach-E also appears uncertain, with sales of the model having fallen from 90,000 in 2023 to 55,000 in 2024 and 50,000 in 2025.
- This new strategy of Ford in North America coincides with that observed in Europe, which consists of getting closer to another carmaker (Renault) for the design and production of battery electric B-segment cars.