Hyundai-Kia Group 2018 World Market Review
The Hyundai-Kia group (Hyundai, Kia, Genesis) has published its sales figures for 2018. Worldwide sales amounted to 7.4 million units, a 2% increase compared to 2017. The Korean group is putting an end to a decline that began in 2015, and is moving closer to the GM group, which is down by more than 10% in 2018, while remaining the fifth largest automaker in the world, behind Renault-Nissan, Volkswagen, Toyota and GM.

The Hyundai-Kia group's worldwide sales in 2018 can be broken down as follows:

1. The United States remains its largest market, with 1.27 million vehicles, or 17% of its worldwide sales.
2. Korea is its second largest market, with 1.25 million vehicles, 17% of its worldwide sales.
3. China is its third largest market, with 1.18 million vehicles,16% of its global sales.
4. Europe is its fourth largest market, with 1.05 million vehicles, 14% of its worldwide sales.

These four markets account for 64% of the Hyundai-Kia Group's global sales in 2018, which are divided into 4.55 million Hyundai brand vehicles (including Genesis) and 2.85 million Kia brand vehicles.

The Hyundai-Kia group's best-selling models in 2018 were the Hyundai Tucson (660,000 units), Hyundai Elantra (590,000 units) and Kia Sportage (345,000 units).


    
 

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Ford Group 2018 World Market Review
The Ford group (Ford, Lincoln) has published its sales figures for the year 2018, which were very bad for the group. Its worldwide sales amount to 5.6 million vehicles,  a 15% decrease compared to 2017. Despite this sharp drop, Ford remains the world's sixth largest automaker, behind GM and Hyundai-Kia, but ahead of Honda and Fiat-Chrysler.

The Ford Group's worldwide sales in 2018 can be broken down as follows:

1. The United States remains Ford’s largest market, with 2.485 million vehicles, or 44% of  worldwide sales (compared  to 39% in 2017).
2. Europe is its second largest market, with 1.34 million vehicles, 24% of its worldwide sales (compared to 20%).
3. China is its third largest market, with 385,000 vehicles, or 7% of its worldwide sales (compared to 13%). Sales in this market fell by half in 2018, which led to a decline in the group's worldwide result.
4. South America is its fourth largest market, with 365,000 vehicles, 7% of its worldwide sales (compared to 6%).

These four markets account for 82% of the Ford Group's worldwide sales in 2018, which are divided into 5.5 million Ford vehicles and 105,000 Lincoln vehicles. The Ford Group's best-selling models in 2018 are the Ford F-Series pick-up (1,060,000 units), Ford Kuga/Escape (540,000 units) and Ford Focus (442,000 units).


    
 

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Diesel fell to 36% of the European market in 2018
The dieselisation rate in the European passenger car market fell sharply again in 2018. It dropped from 45% in 2017 to 36% last year, while it was still at 50% in 2016 and the forecast for 2018 was 40%. It is therefore possible that this rate may fall to 30% in 2019.

It should be recalled that the diesel rate reached its peak in 2011, just after the 2008-2009 financial crisis, with a rate of 56% of the European market, after having recorded a rate of 44% in 2003, 40% in 2002, 36% in 2001 and 32% in 2000.

The current radical drop in demand (encouraged by the various European governments) continues to lead to a shift in the mix of engines manufactured  for models sold in Europe, the most dieselised continent in the world. Manufacturers must gradually replace most of their diesel engine assembly lines with gasoline engine assembly lines.

The transfer of diesel engines to hybrid or electric engines remains marginal (even if it is increasing every year), since they are only  at 7.3% of the European market in 2018, of which 2% are electric.

The transfer was/is  therefore mainly made to petrol engines, which accounted for 56.7% of the European market in 2018 (compared with 50.3% in 2017). The most dieselized vehicles remain high-end sedans and large SUVs.


    
 

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FCA Group 2018 World Market Review
The FCA group (Fiat, Alfa-Romeo, Lancia, Maserati, Ferrari, Chrysler, Dodge, Ram, Jeep) has published its sales figures for 2018. Its worldwide sales amount to 4.84 million vehicles, a slight increase (+2%) compared to 2017. The FCA group remains behind the Ford and Honda groups.

The FCA Group's worldwide sales for  2018 can be broken down as follows:

1. The United States remains its largest market, with 2.25 million vehicles, or 46% of its worldwide sales.
2. Europe is its second largest market, with 1.32 million vehicles, 27% of its worldwide sales.
3. South America is its third largest market, with 585,000 vehicles, or 12% of its worldwide sales.
4. China is its fourth largest market, with 125,000 vehicles, 2.5% of its global sales.

These four markets account for 87.5% of FCA Group's 2018 global sales, which include 1.6 million Jeep vehicles, 1.5 million Fiat vehicles, 710,000 Ram vehicles, 520,000 Dodge vehicles, 230,000 Chrysler vehicles and 280,000 vehicles of other makes. It should be noted that in 2018, the Jeep brand became the group's best-selling brand.

The best-selling models in the FCA group in 2018 are the Ram pick-up (635,000 units), Jeep Compass (405,000 units), Jeep Cherokee (300,000 units), Jeep Wrangler (277,000 units) and Jeep Grand Cherokee (258,000 units).


    
 

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The global automotive market (PC+LCV ) by manufacturer in 2018
The global automotive market (passenger car and light commercial vehicle) declined by 0.3% in 2018, mainly due to the significant decline in the world's largest market, China. By manufacturer, the Renault-Nissan group (+1.4%) remains the world's leading manufacturer of light vehicles (PC+LCV ), ahead of the Volkswagen (+0.9%) and Toyota (+2%) groups. In 2018, these three manufacturers remained above the 10 million vehicles sold worldwide.

The two American automakers GM and Ford each lost one million sales in 2018 and continue to lose influence globally. The million sales lost by GM is mainly due to the sale of its Opel/Vauxhall subsidiary to the PSA group. The PSA group (+6.8%) could have increased sales by one million (through the acquisition of Opel/Vauxhall) but its sales in Iran (-21.7%) were impacted by the severe economic sanctions imposed by the United States in 2018. The million sales lost by Ford is mainly due to a 50% drop in China.

The ranking of the top 14 manufacturers remains the same in 2018 compared to 2017, but from 15th place onwards, there are several changes, particularly concerning Chinese brands which, victims of the overall decline in the Chinese market, are being out-distanced by the Indian group Tata Motors (+15.7%). It should be noted that BAIC (+10.0%) and SAIC (+20.0%) outperformed Chery and BYD (stable).


    
 

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