Merger of PSA and FCA : analysis (2/4)
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Merger of PSA and FCA : analysis (2/4)
- This merger would also allow geographical complementarity, since FCA achieves 54% of its sales in North America and 26% in Europe, while PSA achieves 84% of its sales in Europe and 0% in North America. Thus, the PSA-FCA group has two more balanced sales regions: Europe (51% of sales) and the USA (28% of sales). By contrast, China would remain marginal, with 4% of global sales. Compared to the Volkswagen, Toyota or Renault-Nissan groups, the PSA-FCA group has a strong European and American base, but a very weak Chinese base, which is a handicap given the strong potential of the Chinese market.
- In Europe, the new group would trail the leading Volkswagen group with 22.5% of the market (16% for PSA and 6.5% for FCA) against 24% for the German manufacturer.
- The merger would also allow PSA to gain a foothold on US soil (FCA represents 13% of the US market, inherited from the presence of the Chrysler Group) that it had abandoned in the 90s and that it had planned to reinvest in a form or under another. This return to US soil will be done without any additional investment from PSA, via the Chrysler brands. An attack on the US market via European brands could be envisaged but seems difficult.
- The new group would be the first manufacturer in South America, thanks to the strong presence of Fiat.
- By cons it would be virtually absent from the Chinese market since PSA and FCA only realize anecdotal sales (1% of the market together). It would also be almost absent in the Indian market and in the ASEAN zone.
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Merger of PSA and FCA : analysis (3/4)
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Merger of PSA and FCA : analysis (3/4)
- For the FCA group, this merger is probably the operation of the last chance, because the Italian-American manufacturer has fallen far behind in the field of electric cars, hybrid cars, autonomous cars, connected cars and even the modular platform. Thus, the Fiat Punto has not been replaced for lack of new platform (the Punto shared its platform with the Opel Corsa), and the Lancia may suffer the same fate.
- Sergio Marchionne had tried to merge the FCA group with other manufacturers but these attempts had all failed. After his death, another draft agreement between Renault and FCA this time had also failed. The planned merger between PSA and FCA is therefore the long awaited buoy by the Italian-American manufacturer as its aging European range will be able to benefit from PSA's new technologies (particularly platforms and electrification).
- Fiat's European range is now built around the Fiat 500, which accounts for half of the brand's sales in Europe. On the other hand, the PSA group will have to differentiate the different general brands from each other (Peugeot, Citroën, Opel and Fiat). Ditto for premium brands (Alfa-Romeo, Lancia, DS, Maserati).
Concerning utilities, there are already partnership agreements on Fiat Ducato, Citroën Jumper and Peugeot Boxer.
As for the Dodge Ram pickups, they are unrivaled at PSA, while the Jeep are in a different category than the PSA SUVs.
Concerning utilities, there are already partnership agreements on Fiat Ducato, Citroën Jumper and Peugeot Boxer.
As for the Dodge Ram pickups, they are unrivaled at PSA, while the Jeep are in a different category than the PSA SUVs.
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Inovev forecasts 120,000 new Nissan Jukes per year
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Inovev forecasts 120,000 new Nissan Jukes per year
- After nine-years life (a very long time for an automobile), the first-generation Nissan Juke (B-segment SUV) will finally be replaced by a brand new generation that nevertheless retains the broad lines of the original model.
- The new Nissan Juke is however, larger than the previous one: 7cm (4.21m) longer, 3cm (1.80m)wider and 3cm (1.60m) higher. The car’s interior benefits from these increased dimensions, as does the boot, with 20% increased capacity.
- The new Juke is still 2cm shorter than the new Renault Captur and 9cm shorter than the new 2008 Peugeot, but 10cm longer than the Volkswagen T-Cross and 7cm longer than the Seat Arona.
- The new Juke is only available in a petrol version: a three-cylinder 1.0l engine developing 117 hp which is already used for the Renault Twingo, Clio, Captur and Nissan Micra. The manufacturer has eliminated diesel on this model (on a B-segment model it is not necessary) but a Plug-In hybrid engine will be available next year, as on the new Renault Captur which is in the same category.
- The new Nissan Juke will attempt (despite increased competition) to boost sales of the Nissan brand, which is experiencing significantly reduced sales in many markets, particularly due to the late replacement of this iconic model.
- According to our information, the Juke will continue to be manufactured at the British site in Sunderland, despite Britain's exit from the European Union. Inovev expects 120,000 units per year of the new Juke.
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Merger of PSA and FCA : analysis (4/4)
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Merger of PSA and FCA : analysis (4/4)
- Under the aegis of PSA, the Fiat range is to be totally revised. Indeed, the current range of the Italian brand is both very incomplete and incoherent. The PSA group, which will take the responsibility of rebuilding the Fiat range, could be inspired by what it has done for Opel. After the elimination of the segment A sedans (Adam and Karl), the compact MPV (Zafira) and the convertible (Cascada), the new Opel range was rebuilt in the following way: a B-segment sedan (Corsa), a C-segment sedan (Astra), a D-segment sedan (Insignia), a B-segment SUV (Crossland), a C-segment SUV (Grandland), to which is added another B-segment SUV (Mokka) and light-duty SUVs ( Combo, Vivaro, Movano).
- Fiat, which has gradually eliminated its F-segment sedans (130 in 1977), E (Croma in 1996), D (Marea in 2007) and B (Punto in 2018) sees its current range to be reduced to the Fiat 500, the Fiat Panda and the Fiat Tipo whose platforms are old. This range is complemented by the Fiorino, Doblo, Talento and Ducato utilities, which represent a wider range than passenger cars. The glaring lack of investment under the Marchionne era was dramatic for the Fiat brand.
- The future Fiat range could therefore be composed as follows: an A-segment sedan (Fiat 500), a B-segment sedan (Opel Corsa base ... as between 2005 and 2018), a C-segment sedan (Opel Astra base) , a B-segment SUV (Fiat 500X), a C-segment SUV (Opel Grandland base) and existing utilities. Rebuilt thus, the range Fiat would be attractive again in a very short time, at the image of the range Opel which has transformed - under the aegis of PSA - very quickly.
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Inovev forecasts 100,000 new Hyundai i10s per year
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Inovev forecasts 100,000 new Hyundai i10s per year
- Car manufacturers are gradually moving away from small A-segment cars on the European market, as these models account for less than 10% of the European market year after year.
- Ford has ended the Ka+ ‘s career, Opel has discontinued the Adam and the Karl, Smart will stop marketing Fortwo and Forfour in two years' time and Lancia will probably stop marketing Ypsilon next year. Finally, Peugeot and Citroën announced the upcoming end of the 108 and C1. However, Korean manufacturers Hyundai and Kia are continuing to produce their entry-level models, the i10 and Picanto. Hyundai has just renewed its i10 model produced in Turkey.
- The new generation is presented in a completely revised form but which tends to be closer to the Kia Picanto (marketed since 2017) with which it shares its platform. The new Hyundai i10 is therefore presented as a small five-door sedan with slightly: increased dimensions : 3.67m long (+2cm compared to the previous generation), 1.68m wide (+2cm) and 1.52m high (+2cm). In fact, it is a little larger ( a few centimeters ) than the Kia Picanto.
- The new Hyundai i10 will have a 3-cylinder 1.0 l petrol engine developing 67 hp. No diesel or hybrid engines are planned for this model. The i10 sold in Europe will still be manufactured at the Turkish Izmit site, alongside the Hyundai i20 (B segment ). Inovev expects 100,000 annual sales of the new i10 produced in Turkey.
- The Hyundai i10 is also produced in India for the local market.
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