Summary of premium car sales in the USA in 2020
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Summary of premium car sales in the USA in 2020
- In an American light vehicles market (passenger cars and light utility vehicles) down 14.7% in 2020 compared to 2019, Premium carmakers represented 14% of registrations against 13% in 2019. The overall volume of premium car sales nevertheless fell by 11.8% in 2020 compared to 2019, to 1,985,919 units compared to 2,251,580 the previous year.
- Most of the Premium brands have seen their sales decline in this market last year, except Tesla (+ 14.9%), Volvo (+ 1.8%) and Alfa-Romeo (+ 1.6%). Tesla is the brand that saw its sales increase the most, thanks to the Model 3 and Y. The largest drops were recorded by Infiniti (-32.5%), Jaguar (-42.1%) and Genesis (-22, 8%). For these three brands, the decline is very worrying, but it is perhaps even more for Genesis which is a young brand created in 2015 and whose future seems uncertain.
- The BMW brand is the leader of the premium market in the United States in 2020, as in 2019, with a market share of 14% in this category, ahead of the Japanese Lexus (a subsidiary of Toyota), with a share of 13.8% and Mercedes, with a share of 13.8% as well. Tesla is positioned behind these three brands (10.4%) and ahead of Audi (subsidiary of Volkswagen), with 9.4% market share in this category and Acura (subsidiary of Honda), with a share of 6.9% .
- Cadillac (a GM subsidiary) now occupies only 6.5% of this market, ahead of Volvo (5.5%), Lincoln (5.3%) and Infiniti (4%) which has fallen significantly, as we saw it, no doubt paying the discontinuation of its iconic FX model.
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South Korean market (PC + LUV) grew 5% in 2020
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South Korean market (PC + LUV) grew 5% in 2020
- The South Korean market for passenger cars (PCs) and light utility vehicles (LUVs) market grew by 5% in 2020, to 1,873,764 units compared to 1,784,000 in 2019, despite the coronavirus crisis, which is an excellent result as far as the world market fell by almost 14%.
- South Korea is one of the rare country (with Turkey) to see its market grow in 2020. This is undoubtedly a consequence of the good management of the health crisis last year, with few plant closures but an immediate closure of borders, to avoid contamination of people coming from abroad. Unlike Turkey, South Korea set a new registration record in 2020, with the previous record set in 2015 at a volume of 1,833,000 units.
- In this context, the Hyundai-Kia group remains largely dominant in the Korean market, with a market share of 72.3% in 2020 (a higher share than Toyota group in Japan, which is already extremely important). Far behind, the Renault-Nissan group, with a 5.1% share, overtook the Mahindra group represented by the Korean brand Ssangyong in great difficulty (this brand has just been put into bankruptcy) which falls to 4.7% of the market and whose sales fell by 18.5% in 2020 (it is the only Korean carmaker to post a decline in sales). The once flourishing GM Korea group (along with Daewoo) is falling to 3.7% of the market, which is the level of imported brands like Mercedes and BMW. Imports represent a total of 14.2%, constantly increasing (they represented 13.9% of the market in 2019). SUVs continue their breakthrough in the Korean market, with a market share of 39% in 2020 compared to 36% in 2019.
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Renault group sales down 21.3% worldwide in 2020
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Renault group sales down 21.3% worldwide in 2020
- The Renault group (Renault, Dacia, Lada, Samsung, Jinbei-Huasong and Alpine brands) sold 2,949,849 light vehicles (passenger cars – PCs and light utility vehicles - LUV) in 2020, down 21.3% compared to 2019, in a market global automotive industry down 14.2%. Passenger cars (PCs) represented 82.5% of Renault group sales in 2020, down 22.2% compared to 2019. Light utility vehicles (LUVs) limited their decrease to 16.8%.
- The group's PC & LUV sales break down as follows: 1,787,121 Renault (-24.1%), 520,765 Dacia (-29.2%), 383,983 Lada (-7%), 156,331 Jinbei-Huasong (-3.4%), 90,300 Renault-Samsung (+ 14.2%) and 1,526 Alpine (-68.4%).
- It was therefore Dacia that suffered the biggest drop (if we put aside Alpine, which produces very low volumes). We can explain this decline by the end of life of Logan and Sandero models, but also of Dokker and Lodgy. The new generations of Logan and Sandero have just been unveiled. Regarding the strong growth in sales of electric cars in 2020, we can add that the lack of this type of engine in Dacia range has played against it, which will be corrected by the launch of the BEV Spring at the very end of the year. The Dacia range will be completed in 2021 with a 7-seater Duster which will replace the old Logan station wagon.
- On the Renault side, the brand sold 115,888 BEVs in 2020, including 100,657 Zoé, a model which for the first time exceeded 100,000 annual sales and became again the best-selling electric model in Europe.
- By region, Europe (-25.8% in 2020) represented nearly half of the group's sales (49%), ahead of Russia (16%), Latin America (9%), China ( 5%), Turkey (5%) India (3%), Korea (3%), Morocco (2%), Algeria (2%) and Iran (2%). China is mainly represented by Jinbei-Huasong and Korea by Renault-Samsung.
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The Renault Group products plan for the period 2021-2025
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The Renault Group products plan for the period 2021-2025
Renault Group (Renault, Alpine, Dacia, Samsung, Lada) has announced a new plan for the period 2021-2025. Here below a summary of these announcements, which impact will soon be analysed by Inovev:
1. Reduction of platforms number (from 6 in 2020 to 3 in 2025) and engines (from 8 in 2020 to 4 in 2025).
2. Reduction of plants capacity from 4 million units in 2020 to 3.1 million in 2025. It is to be noted that the group's production volume reached 3.75 million in 2019 and 2.95 million units in 2020.
3. Create more synergies between Dacia and Lada (only 1 platform instead of 4 currently). 7 models will be launched by 2025.
4. 24 models launches between 2021 and 2025 (half of which in C / D segments).
5. 10 new electric vehicles between 2021 and 2025, mainly for Europe.
6. Development of the group’s sales on the South American, Indian, Korean and Russian markets.
7. Make the Douai plant the group's largest electric car plant by 2025. By comparison, the VW Group plant in Zwickau has a capacity of 200,000 electric cars per year.
8. Development of the Alpine brand with a wider range of sports cars like Porsche.
9. Invest in the car-sharing market with specific vehicles. It is to note that in this new service, four battery electric vehicles from different segments (1 LSEV, 1 A-segment vehicle, 1 B-segment vehicle, 1 D-segment sedan and 1 small utility vehicle) for different uses will be proposed, including at least two produced in China: The Dacia Spring (from 2021) and the Ezoom Yi sedan (in 2022), built by Jiangling.
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PSA group sales down 27.8% worldwide in 2020
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PSA group sales down 27.8% worldwide in 2020
- The PSA group (Peugeot, Citroën, Opel-Vauxhall and DS) sold 2,512,475 (passenger cars and light utility vehicles) in 2020, down 27.8% compared to 2019, a year which had already seen a decrease of 6,6% compared to 2018. The sales decline in 2020 is obviously explained by the coronavirus crisis which affected the global automotive industry, but the decline did not exceed 14.2% globally and 23.5% in Europe, so the PSA group declined more than the majority of other carmakers.
- Group sales break down as follows: 1,118,912 Peugeot (-23.0%), 717,190 Citroën (-27.5%), 632,687 Opel-Vauxhall (-35%) and 43,686 DS (-29.5 %). The Opel-Vauxhall models thus experienced the greatest drop, which can be explained in part by the end of production of several GM-platforms based models (Adam, Karl, Mokka, Cascada, Zafira) and by the sales decline of the last two GM design and still in production(Astra, Insignia). 2021 should boost this brand with the launch of new generations of Mokka and Astra, based on PSA platforms (such as Corsa, Combo, Crossland, Grandland and Zafira Life).
- The other brands of the PSA group will also benefit from several new models, such as the new generation of the Peugeot 308, Citroën C5 and DS 4. It is to be noted that the Citroën C5 will be produced in China and the DS 4 in Germany.
- Europe (-29.7%) remains largely predominant in PSA worldwide sales (84.5% of total sales), accentuated by the fall in the Chinese markets (-57.7%; 2% of its worldwide sales) and South America (-29.7%; 4% of its worldwide sales). On the other hand, the Iranian market has recovered (+20%; 8% of its worldwide sales).
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