Cupra wants to produce 500,000 cars by 2030
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Cupra wants to produce 500,000 cars by 2030
- The new Cupra brand created within the Volkswagen group has unveiled three new models which will be marketed in 2024 and 2025. According to the management of the company, these three models are 99% finalized.
- The first model which will be marketed from 2024, the Tavascan, is a 100% electric C-segment SUV which is derived from the Volkswagen ID5 and Skoda Enyaq coupé, whose positioning is intended to be more sporty. It will be produced in Martorell (Spain).
- The Cupra Terramar is a C/D segment SUV like the Volkswagen Tiguan, to which it is similar in terms of dimensions, since it is 4.50 m long. But given the "Sport" positioning of the Cupra brand, the Terramar will above all be a competitor to the Alfa-RoméoTonale and even the Maserati Grecale. It will be produced in Gyor (Hungary) alongside the Audi Q3.
- The Cupra Urban Rebel model is a small B-segment SUV (4.04 m long) which will represent Cupra's entry-level from 2025, the date of the marketing of this model derived from the future Volkswagen ID2 and Skoda as well. segment. Like the Cupra Born (C-segment) and Cupra Tavascan (C-segment), the Urban Rebel is a 100% electric model that will be positioned "Sport" compared to its counterparts from Volkswagen and Skoda. It will be produced in Martorell (Spain).
- The three new models should be produced at 300,000 units per year in total, out of 500,000 units planned in 2030 for all Cupra models. This volume is equivalent to what Seat has been selling each year for several years. This is also the maximum capacity of the Seat factory in Martorell (Spain).
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Dacia: low cost resists in a world of expensive cars
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Dacia: low cost resists in a world of expensive cars
- In a European market (29 countries) down 13% in the first five months of 2022 compared to the first five months of 2021, the low-cost brand Dacia (a subsidiary of the Renault group) managed to hold its own, even if t is not a breakthrough, having sold 167,000 cars against 147,000 the previous year, which represents an increase of 13.8%. But other non-low cost brands achieve similar performances, such as Porsche (+12.3%), DS (+18.9%), Honda (+23.3%) with lower volumes and especially the Koreans Hyundai (+13.2%) and Kia (+20.6%) with higher volumes.
- The good performance of the Sandero (third best-selling car in Europe behind the Peugeot 208 and the Volkswagen Golf) actually masks the decline in sales of the brand's other models, such as the Duster, the Logan or the Lodgy, and above all the Renault Clio which is in the same B segment and which falls by 37% in 2022 compared to 2021, with a loss of 30,000 units. The Renault Clio moves from fourth place in Europe in 2021 to fourteenth in 2022.
- Dacia therefore bites on Renault's sales. And its range is still too limited to weigh more heavily on the European market (3.7% market share in 2022 against 5.0% for Renault, 4.7% for Hyundai and 5.3% for Kia). The new Duster should arrive in 2024 and the Bigster in 2025. As for the electric Spring imported from China, it has lower sales in Europe than the Tesla Model 3, Tesla Model Y, Fiat 500 e, Renault Zoé or Peugeot e- 208. In conclusion, the Dacia brand has monopolized a niche and is resisting in a world of expensive cars, but is unable to bring back customers put off by the high cost of today's vehicles, whether internal combustion or electric.
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Reprieve granted to Renault Clio and Peugeot 208 with thermal engine
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Reprieve granted to Renault Clio and Peugeot 208 with thermal engine
- Renault has decided to launch a new generation of the thermal engine Clio in 2026, three years after the restyling of the current Clio (fifth generation). It will therefore be the last Clio with a combustion engine offered on the European market, since the end in 2035 of sales of new cars with combustion or hybrid engines was validated on June 8, 2022 by the European Parliament.
- Renault will therefore add a combustion engine car in the B segment in 2026, while it plans to launch the new electric R5 in 2024 and the new electric R4 in 2025.
- The manufacturer may have thought that not only is the democratization of electric vehicles taking longer than expected, and that with the rise in the price of raw materials and rare earths, this will not improve in future years. Selling an electric vehicle at the same price as a thermal vehicle will be impossible in this decade.
- As a result, Renault management has estimated that sales of the electric R5 will not be equivalent to those of the Clio. The sixth generation of the Clio will allow the manufacturer to reconnect in the B segment with past volumes. The engines of the future Clio, which will use the current platform, will be a 1.2 petrol mild-hybrid 48V and a new 1.8 full hybrid.
- At Peugeot, the same observation as at Renault will have the same effects. The new generation of the 208 (code P31) will be launched in 2026 only in the electric version, but the current 208 will continue its career in the 1.2 petrol version after a restyling in 2023. The first will be produced in Zaragoza (Spain) while the second will be produced in Kenitra (Morocco).
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Toyota still believes in the A segment in Europe
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Toyota still believes in the A segment in Europe
- The A segment (the smallest and cheapest cars on the market) is in free fall in Europe. The number of different models produced in this region has increased from 15 in 2012 to 8 in 2022, which means that it has been halved in ten years, and Inovev predicts that there will be only 6 in 2023 and probably 4 in 2025.
- A-segment models recently removed from the European manufacturing program were the Peugeot 108, Citroën C1, Seat Mii and Skoda Citigo. The Smart Fortwo and Forfour will in turn be phased out over the next few weeks. As for the Renault Twingo and the Volkswagen Up, their fate is already sealed because they should be removed within the next two years, according to their manufacturer. Their replacements will be segment B electric cars (R5, ID2) and not segment A.
- There is a 50% drop in the production of segment A cars in Europe between 2016 (1.2 million vehicles produced) and 2022 (600,000 vehicles produced), due not to a drop in demand but to a scarcity of supply, the reason given by the manufacturers being the low profitability of this type of model. However, 20% of sales of segment A cars in Europe are in 100% electric versions, therefore at much higher prices. This 20% of electric versions represents double the proportion of sales of cars in other segments. There is therefore a real market for electric A-segment cars, but manufacturers seem to be losing interest in this demand. Toyota still believes in the A segment in Europe by launching the Aygo X, but this small car scheduled for 100,000 sales per year will not be available in a hybrid or electric version.
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GM wants to return to Europe with electric vehicles
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GM wants to return to Europe with electric vehicles
- The European subsidiaries of the GM and Ford groups accounted for over 20% of passenger car sales in Europe in the 1980s and 1990s. Their share continued to decline thereafter: 19% in 2000, 17% in 2005, 15 % in 2010 and 14% in 2015. In 2017, Opel/Vauxhall (European subsidiary of GM) came under the control of the French group PSA.
- GM also had American brands in its catalog (Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac, GMC, Saturn) but only the Chevrolet brand was marketed in Europe in the 2000s until it was removed from this market in 2015. Finally , the Swedish brand Saab which belonged to GM since 1989 failed to impose itself in the Premium category against Audi, BMW, Mercedes and Volvo. The Saab brand was phased out in 2011.
- Since 2017, GM sales in Europe have remained anecdotal. They concern the Chevrolet Camaro, Chevrolet Corvette and some Cadillacs. This withdrawal from the European market (amplified by GM's withdrawal from the Russian market) has caused a change of scale at GM, since it has gone from second place in the world in 2010 to fourth in 2020 and sixth in 2021.
- GM management now intends to return to the European market with electric vehicles. It is obvious that this return to Europe will be difficult insofar as the electric cars that the GM group will offer in the near future (such as the Buick Wildcat) only correspond to a very small market niche. The agreement with Honda could allow it to eventually bring inexpensive electric cars to market, but that will take several years.
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