Inovev forecasts 100,000 units per year of the new Fiat 500 MHEV
- The Stellantis group has presented the new Fiat 500 Hybrid (actually an MHEV), production of which has just started at the Italian site of Mirafiori, near Turin, alongside the battery electric Fiat 500 marketed since September 2020. The model, which is based on the STLA City platform and the body of the battery electric Fiat 500 and not on the pure thermal Fiat 500 marketed from 2007 to 2024 (length = 3.63 m compared to 3.57 m for the Fiat 500 petrol), is equipped with a 1.0 micro-hybrid petrol engine (48V - MHEV).
- The Fiat 500 petrol was discontinued in 2024 due to the obsolescence of its technical base and the inability to comply with the new European GSR2 (General Safety Regulation 2).
- But the battery electric Fiat 500, launched in 2020 and developed on a new basis, has not managed to win back all of the customers of the old Fiat 500 petrol, mainly due to a question of price (an electric Fiat 500 was worth 30,400 to 33,900 euros in 2024 while a Fiat 500 petrol did not exceed 18,700 euros).
- This is why cumulative sales of the Fiat 500 petrol and electric models fell from 191,000 units in 2023 to 102,000 units in 2024, including 68,000 Fiat 500 pure thermal models (2/3 of sales) and 34,000 Fiat 500 battery electric models (1/3 of sales). This sales drop of the Fiat 500 resulted of an overall sales decline for the Fiat brand in Europe last year. The launch of a Fiat 500 hybrid (a technology that has been a huge commercial success in Europe) is therefore crucial. It was also highly anticipated.
- Fiat announces a target of 100,000 sales per year, a figure corroborated by Inovev in its 2025 edition of the Enginevev document published in May 2025.