Will the Jaguar brand enter a new era?
- For four years, the British luxury brand Jaguar (owned by the Indian Tata Motors) has been put on hold since no new models have been presented during this period. This pause was voluntarily decided by the company's management to prepare the transition to a new era for the brand, characterized by a new, more upscale positioning, between the German Premium Audi, BMW, Mercedes, Porsche and the British Super Premium Aston-Martin, Bentley, Rolls-Royce, i.e. in a price range between 150,000 and 200,000 euros. In addition, this new positioning is accompanied by a generalization of fully electric motorization.
- Finally, the style of future Jaguars wants to differentiate itself from everything that currently exists, just as the old XJ6 launched in 1968 differentiated itself from its competitors by its innovative lines. Let's remember that Jaguar's first market is China and that this country attaches a lot of importance to the style of automobiles in general. In December 2024, Jaguar gave a first glimpse of its new style by unveiling its 00 concept, a battery electric two-door coupe whose square lines with a low roof and removed rear window are unlike anything known. A battery electric sports sedan inspired by this concept should be unveiled in 2025 and marketed in 2026.
- The sales figures announced by the brand for the years 2026-2030 will no longer have anything to do with those of the years 2005-2025, given its new positioning and should be around 10,000 units per year.
- Until 2026, the current Jaguar range, reduced to the E-Pace, F-Pace, I-Pace SUVs, will continue to be marketed to the public with no doubt heavy discounts to be able to sell off stocks more easily since their production will cease at the end of December. The British factory in Solihull, which is being reconfigured, will be the production site for the future battery electric Jaguars, the first one being a 4-door GT.