Ford will also remove the Ka from its European product range
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Ford will also remove the Ka from its European product range
- Ford Europe decided last year to reduce its exposure in Europe by reducing the number of models available to customers on the continent.
- After the discontinuation of its C-Max and Grand C-Max compact (C segment) MPVs in 2019, followed by the (D segment ) Mondeo and (D segment) Galaxy and S-Max MPVs scheduled for 2020, another model has been added to the list of deleted models. This is the Ford Ka (A-segment sedan) that was imported into Europe from India and Brazil.
- As a result, only the Fiesta (B-segment sedan), Focus (C-segment sedan), Puma (B-segment SUV), Kuga (C-segment SUV) and the Transit Courier, Transit Connect, Transit Custom and Transit SUVs will remain in Ford's European range.
- The Puma SUV will be unveiled in the coming weeks. It will gradually replace the Ecosport, SUV of Indian and Brazilian origin, which is also produced in Ford's Romanian plant in Craiova, where the Puma will be manufactured.
- Ford Europe's strategy is to focus on a limited range of products targeting growing segments. Commercial vehicles remain the American automaker's most profitable models in Europe, because they are cheaper to produce than a sedan or minivan and are produced in large quantities. The Fiesta and Focus sedans are produced in large quantities. SUVs are generally sold at a higher price than the sedans from which they are derived; however, at Ford in Europe SUV volume is insufficient. Ford is therefore focusing its efforts on promoting its SUVs.
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Inovev forecasts 200,000 new Mazda CX30 SUVs per year
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Inovev forecasts 200,000 new Mazda CX30 SUVs per year
- At the 2019 Geneva Motor Show, the Japanese automaker Mazda unveiled a new C-segment SUV that will fit between the CX3 and CX5. It is called the CX30 because there is already a CX4 on the Chinese market that has a completely different body.
- The CX30 is based on the platform of the recent Mazda 3 sedan, with which it could compete. The new model responds to the strong worldwide demand for C-segment SUVs.
- The CX30 will compete with general-purpose SUVs such as the Nissan Qashqai, Renault Kadjar, Peugeot 3008, Citroën C5 Aircross, Opel Grandland, Ford Kuga and Jeep Compass.
- Mazda SUVs already represent half of the manufacturer's sales in 2018 (more than the world average) and it is very likely that the launch of the CX30 will further increase the share of SUVs in Mazda's sales.
- Its length of 4.39 m places it halfway between the CX3 that appeared four years earlier (4.28 m) and the CX5 that was renewed last year (4.55 m). By way of comparison, a Nissan Qashqai is 4.37m long and a Peugeot 3008 4.45m long.
- Logically, the Mazda3's engines should be found under the hood of the CX30, i.e. the 122 hp 2.0 SkyActiv-G 4-cylinder petrol engine and the 116 hp 1.8 SkyActiv-D 4-cylinder diesel engine, but probably not the 175 hp 2.2 engine of the CX5.
- Inovev expects 200,000 sales per year of the Mazda CX30, which will be manufactured in Japan at the Hofu site.
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The market share of national brands is declining in mature markets
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The market share of national brands is declining in mature markets
- The market share of national brands in the United States and France has evolved in the same way since the 1970s until today. Indeed, the American groups ‘GM, Ford and Chrysler (formerly known as the Big Three) market share in the United States fall gradually from 83% in 1970 to 45% in 2018. Over the same period , the French brands ‘-Renault, Peugeot and Citroën -market share in France fell from 78% in 1970 to 48% in 2018.
- The same phenomenon can be observed in other mature markets, such as Germany, Italy, Great Britain, Japan and Korea. This phenomenon is accompanied by an increase in the market share of foreign brands, either imported or locally produced, which is a consequence of the internationalization of automotive production.
- The American groups GM, Ford and Chrysler suffered in particular from the sharp increase in Japanese car sales in the United States. In France, French brands suffered from the sharp increase in mainly German, Japanese and Korean car sales, . The Romanian brand Dacia also experienced a very strong increase in sales.
- On the other hand, in emerging countries, the market share of national brands continues to grow, particularly in China where 100% Chinese brands ‘ influence has increased over the past three years. Previously, after peaking at nearly 40%, 100% Chinese brands experienced a decline due to strong competition from non-Chinese manufacturers who offered models with more features Over the past three years, however, their market share has increased from 32% in 2015 to 35% in 2018, and 2019 looks set to be an even better year.
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Inovev forecasts 70,000 new Alfa-Romeo Tonale SUVs per year
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Inovev forecasts 70,000 new Alfa-Romeo Tonale SUVs per year
- At the 2019 Geneva Motor Show, the FCA group unveiled the concept car that announces the future Alfa-Romeo C segment SUV, which should be marketed in a very similar form from 2021. This future SUV based on the Jeep Compass platform will be located in the Alfa-Romeo range under the Stelvio (D segment). It therefore enters the same segment as the Giulietta (C segment) but will probably sell more in view of the strong worldwide demand for SUVs.
- The Tonale (name of the pass of an Italian mountain) will probably be manufactured in the same factory as the other Alfa-Romeo models (Stelvio, Giulia and Giulietta), i. e. at the Cassino site (in central Italy). This new model will compete with other sporty Premium SUVs, such as the Audi Q4, BMW X2, Mercedes GLA and Jaguar E-Pace.
- The new Tonale SUV should increase sales of the Alfa-Romeo brand, which have been growing at a slow pace since 2016, and at a much lower level than expected by the Fiat-Chrysler group in its various ads. The brand also discontinued the Mito (B segment) last year, without replacing it, which will affect its sales.
- Nevertheless, Inovev expects 70,000 annual sales of the new Tonale, which should be in addition to the 40,000 annual sales planned for Stelvio. The project for an Alfa-Romeo E-segment SUV (based on the Maserati Levante) is postponed. On the other hand, the project for a Maserati D-segment SUV (based on the Alfa-Romeo Stelvio) is still on the drawing board.
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Read more... Inovev forecasts 70,000 new Alfa-Romeo Tonale SUVs per year
The third Lynk&Co model has been unveiled
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The third Lynk&Co model has been unveiled
- Geely unveiled the third model of the Lynk&Co brand, logically named 03. It is a C-segment three-box sedan that is reminiscent of the style of the latest Saab models.
- The Lynk&Co 01 and 02 unveiled last year were C-segment SUVs. With the launch of a three-box sedan, Geely naturally targets the American and Chinese markets, which are very fond of this type of body. In Europe, this model will be more difficult to sell, as three-box sedans are mainly the preserve of well-established Premium brands, such as Audi, BMW, Mercedes, Volvo, Jaguar and, in ther past, Saab.
- However, Geely has announced that it will produce all Lynk&Co models in Europe, in Volvo's Belgian factory in Ghent. Lynk&Co shares its CMA platform with the Volvo V40 and XC40 assembled in Ghent. The Lynk&Co vehicles will be on sale in Europe as of autumn 2019.
- They will only be marketed on the Internet since Geely has announced that there will be no dedicated dealerships for this specific brand, which is a risky choice, because the manufacturers who have chosen this strategy have not achieved the results they expected.
- Geely sold 120,000 Lynk&Co models in 2018, the first year of launch of the brand.
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