Hungarian market decreased 74% since 2005

 

Hungarian car market is one of those who declined the most in Europe since the 2008 financial crisis. This market fell from 173,000 new car sales in 2007 down to 53,000 vehicle sales in 2012, a drop in sales of 70% in 5 years, and even 74% in 7 years (between 2005 and 2012).

The Hungarian market had reached a peak in 2004-2005, when Hungary entered the European Union. But the market quickly turned upside down. It collapsed between 2005 and 2010. The bad  economic environment combined with an influx of used vehicles from Europe has strongly destabilized the entire new home market.

The Hungarian market fell down in 2012  to a level reached in the 80s, offsetting the growth of years 1995-2005, when the market had doubled.

The trend should slowly reverse in the years 2013-2017.

The VW Group is the Hungarian market leader ahead of Ford and GM.

13-14-1

  

 

Chevrolet launches its Full Size Model : the Impala

 

Chevrolet introduced its new "Full Size“ model, which is equivalent to a E Segment  model in European classification.

 

It is the 10th generation of the Impala, the top-range model of the mark (not taking into account the Camaro and Corvette which have a special position).. The Impala was introduced in 1958 as an option in Bel Air coupe and convertible range: a sportier and more richly equipped car. In 1959 it became a full  range(sedan, wagon, coupe, convertible) derived from Bel Air models. A more luxury version (Caprice) was launched in 1965.

 

After disappearing in 1996, the Impala reappeared in 2000 as the replacement for the Lumina. Today, the Impala is the direct competitor of the Ford Taurus. It is built on the platform of the Buick La Crosse and Cadillac XTS. The 2013 Impala measure 510 cm long, 185 cm wide and 147 cm high. It has a 3.6-liter V6 engine. Base price: 27,535 dollars.


To cushion the impact of the launch of the Impala, the Ford Taurus has been restyled. Both models are traditionally leaders in vehicle fleets and rental companies.


13-14-2

  

 

Top ten of assembly plants in Europe in 2012

 

Top ten of assembly plants according to their vehicle (LUV + PC) outputs:
1st: the Volkswagen plant in Wolfsburg, Germany. It is the European assembly plant that produced the most vehicles in 2012. Its production amounted indeed to 831 586 vehicles.
2nd: the Avtovazplant in Togliatti (552,156 vehicles).
3rd: the Audi plant in Ingolstadt (520,568 vehicles).
4th: the Nissan plant in Sunderland (510,572 vehicles).
5th: the Dacia plant in Pitesti (472 467 vehicles).
6th: the Mercedes plant in Bremen (407,664 vehicles).
7th: the Skoda factory in MladaBoleslav (406,875 vehicles).
8th: the Seat factory in Martorell (398,380 vehicles).
9th: the Mercedes plant in Sindelfingen (353,334 vehicles).
10th: the Volkswagen plant in Bratislava (352 922 vehicles).
The production of these 10 plants accounted for more than 4.8 million vehicles in 2012.
Note: Five plants of the Volkswagen group, three plants of the  Renault-Nissan group, two plants of the Daimler group make up the top ten plants.

13-13-10

  

 

The Tata Nano has failed to establish itself in the Indian market

 

The Tata Nano, the cheapest car in the world, was produced to power the  popular people masses in India, where the motorization rate is still very low. When the model was introduced in 2008, it created sensation, partly due to its price of 1560 euros, a price defying any competition.


The carmaker was indeed targeting two-wheelers users (numerous in India) with this minimalist model. Tata’s objective  was selling in a first phase 250,000 Nanos per year, and then then 500,000 per year. But difficulties in the construction of a dedicated plant, then the 2008 financial crisis forced the carmaker to postpone the vehicle’s SOP Start of Production) to 2009.

 

Due to multiple difficulties and Nano’s transfer from the initially planned plant to another one, as well as significant investment realized for the acquisition of Jaguar Land Rover, Tata had to increase the price of the Nano by 25%, to 1,950 euros. The carmaker managed to sell 17,500 vehicles in 2009 and 60,000 vehicles in 2010, instead of 250,000 vehicles planned.

 

Due to the increase in cost of raw materials, Nano’s price jumped then to 2 700 euros. For this price, many Indian customers prefer to buy a used car, which is more rewarding and more livable. Consequently, the Nano sales could not exceed 70,000 vehicles in 2011 and 80,000 vehicles in 2012. At this rate, the Tata Nano will hardly exceed the 100,000 vehicles annual sales. Manufacturer's dream to motorize the Indian masses with this model became a wishful thinking.


13-13-9

  

 

The Dutch market has weathered the crisis of 2008-2009

 

The Dutch market has weathered the crisis of 2008-2009. 500 000 passenger cars were sold each year in 2007 and 2008. Then the registration number fell down to 400,000 vehicles in 2009 but increased again in 2010 (500 000 vehicles) and 2011 (550,000 vehicles) . It came back in 2012 down to its pre-crisis figure (500,000 vehicles).


The Dutch market had  reached a peak of 598,000 vehicles in 2000 and then had stabilized at 500,000 vehicles between 2001 and 2008.

 

This market is characterized by a high proportion of small cars (segment A and segment B) in best sold cars. Thus, in 2012, VW Polo (19 000), 107 (16,000), VW Up (13,000) Renault Twingo (12, 000) Kia Picanto (11,000), Ford Fiesta (10,000) and Toyota Yaris (10,000) are in the top ten. It is a segment breakdown which cannot be found in other European countries.

 

Considering the carmakers, the Volkswagen Group is the market leader (Polo, Golf and Up are in the top 10 of sales) ahead of  PSA and Renault-Nissan which are both small car specialists (107, 207, 208, C1, C3, DS3, Twingo, Clio, Modus). The Korean group Hyundai-Kia is occupies the fourth position in the market, a rare phenomenon in Europe. American groups GM and Ford have lost a lot of influence over the past ten years.


13-13-7

  

 

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