Brazilian Car Market (PC + LUV) 2017
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Brazilian Car Market (PC + LUV) 2017
- The Brazilian car market (PC + LUV) increased by 9.4% in 2017 compared to 2016, finally improving after four years of decline. The economic situation has improved and the political situation has stabilized. The volume of the Brazilian market in 2017 (2,172,000 units), however, remains well below the volumes recorded between 2010 and 2014 (more than 3,000,000 annual units). Inovev expects continued growth in 2018, which could augur a market close to 2,500,000 units, (volume reached in 2015). All major manufacturers saw their sales increase in 2017 (except PSA and Mitsubishi).
- The market leader is the GM group (18.1% market share), which overtook the FCA group last year (17.4% market share), thank to a more appropriate range of models. Next is the Volkswagen group (12.9% market share) with a new Polo launched at the end of the year, the Renault-Nissan group (11.3% market share) who has finally succeeded in joining the traditional top three manufacturers in Brazil, the Hyundai-Kia group (9.6% of market share) which suffers from a too limited range and the Ford group (9.5% of market share) which is back in the race after a number of difficult years.
- The manufacturers that made the most progress in 2017 are the Volkswagen (+ 18.1%), Renault-Nissan (+ 16.5%), Ford (+ 14.4%) and GM (+ 13.9%) groups. FCA and Hyundai-Kia groups experienced very weak growth in sales.
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South Korean Car Market (PC + LUV) 2017
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South Korean Car Market (PC + LUV) 2017
- The South Korean automotive market (PC + LUV) returned to negative in 2017 (-2.5%), after a stable sales in 2016 (-0.4%). The volume announced in 2017 is 1 548 000 units, compared to 1 588 000 in 2016. The peak of registrations was reached in 2015, with 1 600 000 units. According to Inovev, this record will not be exceeded in 2018, despite the Olympic Winter Games that are taking place place in this country in February this year.
- When we look at the graph below representing the monthly rise and fall of the South Korean market in 2016 and 2017, we can see that the trend is very mixed. But since October 2017, the trend is clearly downward, perhaps because of the palpable tension between the two Koreas at that time.
- In 2017, the Hyundai-Kia Group largely dominates the South Korean market, with a 63.5% market share. Hyundai-Kia is far ahead of the GM Korea group (8.1% market share) which has just announced the closure of one of its local factories (due to a drop in sales of Chevrolet models in Korea and on export markets ), the Renault-Nissan group (7.1% market share), which sells cars under the Renault-Samsung brand and Mahindra (6.9% market share), which sells its cars under the Ssangyong brand. Imports account for 14.4% of local registrations, which is twice the proportion of Japan. The first two imported brands are premium ones: BMW and Mercedes.
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Turkish Car Market (PC + LUV) 2017
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Turkish Car Market (PC + LUV) 2017
- The Turkish car market (PC + LUV) fell by 2.8% in 2017, compared to 2016 which had recorded slightly positive growth. Political instability in the country and region continue to impede real market growth. As a result, sales of light vehicles in Turkey remained below one million units, at 956,000 vehicles (compared to 984,000 vehicles in 2016). Turkey, which in 2016 had become the second largest market (580 000 units) for EU car exports, behind the United States (1 090 000 units) and ahead of China (520 000 units) retained this position in 2017. Turkey imported 530 000 vehicles from the EU last year, while China imported 500 000 units.
- The Renault-Nissan Group is the Turkish market leader in 2017 (22.3% market share), ahead of the Volkswagen Group (18.9% market share). It is interesting to note that the Renault-Nissan group is the largest producer of cars in Turkey while the Volkswagen Group does not produce in this country and imports all its vehicles from the European Union. The FCA group (12.8% market share), which is one of the largest car producers in Turkey is third, ahead of Ford (11.6), Hyundai-Kia (7%) and PSA (6, 6%).
- The manufacturers that increased the most in Turkey in 2017 are Honda (+ 28.9%), which is however at less than 3% of the market, FCA (+ 12.7%) and Renault-Nissan (+ 6.0%). The Volkswagen group fell by 12.8%.
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The main global automotive markets in 2017
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The main global automotive markets in 2017
- The global automotive market grew by 2.3% in 2017. The country breakdown shows that China (up 3.0%) is increasing its volume lead, approaching 30 million annual units, which no country has ever reached before. China is well ahead of Europe (29 countries) and the United States.
- In 2017, the European market (up 3.3%) passed in front of the US market (down 1.7%). The European market has made good progress since 2013, but nevertheless remains down 1 million units compared to the peak of 2007 (17.6 million units compared to 18.6 million).
- The US market achieved a sales volume of 17.2 million units in 2017, its fourth best result. Far behind, the Japanese market (up 5.3%) remains above the 5 million mark in 2017, but this market has been almost stable over the past decade. The Japanese market will never return to the level of the 90s where it varied between 6.5 million and 7.5 million units per year.
- Other markets have sales volumes of less than 4.1 million annual units. The Indian market (up 9.6%) slightly exceeds 4 million units in 2017, ahead of the Brazilian (up 9.5%), Canadian (up 4.6%), Korean (down 1.8%), Russian (up 11.9%) and Mexican (up 5.2%). These top ten markets account for 88% of the global automotive market in 2017.
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Which brands suffer most from the decline of sedans on the US market?
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Which brands suffer most from the decline of sedans on the US market?
- The decline in US sedan sales has been steady for several years. In 2017, only 35% of the vehicles sold in this market were sedans, and the beginning of 2018 continues on this trend. It is likely that this year the sedans will account for only a third of the US market. Faced with this growing disaffection, American automakers (GM, Ford, Chrysler) have announced the removal of several sedans from their catalog.
- In 2017, the main sellers of sedans on the US market were the Japanese brands Toyota (910,000 units), Honda (752,000 units) and Nissan (664,000 units), ahead of former leaders Chevrolet (640,000 units) and Ford (555,000 units). The Korean brands Hyundai (417,000 units) and Kia (366,000 units) which arrived later on this market, followed. Last year, Toyota, Honda and Nissan accounted for 38% of the US sedan market, not counting their Premium Lexus, Acura and Infiniti subsidiaries. With these subsidiaries, they accounted for 42% of the US market, nearly one out of every two sedans.
- Which brands suffer most from the decline of sedans on the US market? The graph below shows that it is the American brands that suffer the most, such as Buick (-51.0%), Chrysler (-36.9%), Cadillac (-27.4%), Dodge (-19 , 8%), Ford (-15.0%) and Chevrolet (-13.0%). Japanese brands suffer much less from this disaffection: Honda (-2.5%), Toyota (-8.9%) and Nissan (-9.9%). The gap between American and Japanese manufacturers will therefore increase further.
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