Inovev forecasts 250,000 units per year of the new Mercedes E-Class in the world
- Mercedes this month unveiled the sixth generation of its E-Class sedan (E-segment) joining the all-electric EQE launched last year in the Mercedes range in this segment, but with a different body style. In this regard, Mercedes' strategy is opposed to BMW, which prefers to offer electric models similar to thermal versions. The Mercedes E-Class, which is equipped with 2-litre petrol and diesel internal combustion engines, is therefore aimed at a more traditional or even conservative clientele. These are however equipped with mild-hybrid (MHEV) or plug-in hybrid (PHEV) technologies. The station wagon version of the new Mercedes E-Class should be presented in the middle of the year, and the coupe version at the end of the year. The AMG versions should be unveiled next year.
- The Mercedes E-Class is still the preferred competitor of the BMW 5 Series and Audi A6, which should be renewed at the end of the year. It will be produced as before in Germany (Sindelfingen) and China (Baoding). It is interesting to note that since 2021, the E-Class is produced more in China than in Germany.
- In China, its production volume increased significantly between 2005 and 2018 and then stabilized at 150,000 units per year since then, probably a victim of competition. At the same time, the production volume of the E-Class in Europe collapsed from 2018 to fall to 100,000 units per year in 2022. The two phenomena are somewhat linked because a good part of the E-Class produced in Europe has been gradually transferred to China for local demand. Inovev is counting on 250,000 new Mercedes E-Class produced worldwide per year, not marking any progress compared to the previous generation because the market for thermal or hybrid cars will decline in Europe or in China.