Disappointing sales of the ID3 force VW to rethink its BEV strategy

The Volkswagen group has just made two important strategic decisions: the decision to anticipate the restyling of the ID3 and to carry it out at the end of the year, and on the other hand the decision to replace the chairman and general manager of the carmaker. These decisions are probably linked to the disappointing sales of the 100% electric ID3 which was to gradually replace the Volkswagen Golf according to the management of the company, that is to say the best-selling car in Europe for decades, but the ID3 does not even manage to be in first position among electric car sales in Europe, neither in 2021 nor in 2022.


The figures for 2022 are even down sharply (-45%) compared to the previous year and the ID3 is now only in ninth position on the electric car market. The Volkswagen ID4 is ahead of the ID3, but it is only in fourth position, behind the Fiat 500 e, Peugeot e-208 and Renault Zoé.


For the ID3, it is a flagrant failure, since it is even overtaken by the Tesla Model Y sold more expensively. The production capacities that had been installed for it (we were talking about 100,000 copies per year in Zwickau) are now oversized since sales of the ID3 represent only 17,000 units in the first half of 2022, i.e. a potential of 35 000 units over the year.


These mixed results of the ID3 and ID4 will perhaps have to force the Volkswagen group to rethink its BEV strategy and to offer new, more attractive products at more studied prices.

 
22-20-8
 
    

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