What explains the collapse of the Chrysler brand since 2005?
- 说明
What explains the collapse of the Chrysler brand since 2005?
- The Chrysler brand has seen its production volume drop from 815,000 vehicles in 2005 to 88,000 in 2021, representing a 90% drop in sixteen years. What explains this collapse?
- In 2005, the Chrysler brand, which had again become a luxury brand competing with Lincoln (Ford) and Cadillac (GM) since the disappearance of the Imperial brand in 1975, had been part of the DaimlerChrysler group since 1998, the date of the merger of the Daimler and Chrysler. The Chrysler group was then made up of the Plymouth, Dodge, Jeep and Chrysler brands. At that time, the Chrysler brand offered the Sebring and 300 sedans, the Voyager and Town&Country minivans, as well as original models such as the Pacifica station wagon, the Crossfire convertible and the small PT Cruiser minivan, making seven models in total.
- In 2007, Daimler separates from Chrysler and the American manufacturer must then rely on itself to survive, which will be difficult when the subprime crisis intervenes in 2009. The manufacturer goes bankrupt and is bought in 2011 by the Italian Fiat. The Chrysler range is reduced to three models: the 300 sedan, the Town&Country minivan and the 200 compact sedan which replaces the Sebring, the latter model using an Alfa-Romeo platform. Production fell to 300,000 units in 2011.
- The following years will be marked by a total lack of interest from Fiat management for the survival of the Chrysler brand, which favors the development of the Jeep brand (belonging to the group since 1987) which better meets the growing demand for SUVs. This is how Chrysler lost the 200 sedan in 2016 and its range froze around the 300 sedan and the Pacifica minivan which succeeded the Town & Country. In 2021, Chrysler production fell to 88,000 units.
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Peugeot+Citroën and Renault+Dacia neck and neck on the European passenger car market
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Peugeot+Citroën and Renault+Dacia neck and neck on the European passenger car market
- The passenger car market share for the Renault, Peugeot, Citroën and Dacia brands in Europe (29 countries) which was 25% between 2000 and 2003, fell gradually to 24% in 2004, 23% in 2005 and 21.5% between 2006 and 2008 before stabilizing at 20% between 2012 and 2021. But the situation between the four brands has evolved over time, even if the Renault brand remained first until 2020, the Peugeot brand remaining second until 2020, with the Citroën brand remaining third until 2021 and the Dacia brand remaining fourth until 2021.
- The situation has evolved in the sense that the gap between Renault and Peugeot has only narrowed since the year 2000, and the year 2021 marks a significant change in the sense that the Peugeot brand has moved ahead of the Renault brand in Europe for the first time in its history, with a difference of 60,000 units (701,000 VP against 641,000 VP).
- On the other hand, the gap between Citroën and Dacia has only decreased since 2005, and the year 2021 marks such a small gap that it is possible that Dacia will overtake Citroën in 2022 or 2023.
- In 2021, Peugeot represents 6.6% of the European passenger car market, Renault 6.2%, Citroën 4.1% and Dacia 3.7%. It is interesting to note that since 2016, the addition of Renault and Dacia achieves a market share comparable to that of the addition of Peugeot and Citroën. This market share is close to 10%, slightly above 20% for all four brands.
- Dacia only compensated for the decline in Renault's market share, without increasing or reducing it.
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阅读全文... Peugeot+Citroën and Renault+Dacia neck and neck on the European passenger car market
Fiat Doblo and Talento will be replaced in 2022
- 说明
Fiat Doblo and Talento will be replaced in 2022
- The 2022 year will be the year of renewal for Fiat branded light utility vehicles. These new vehicles will not be based on Fiat design for the Doblo (segment N1-1) and the Renault design for the Talento (segment N1-2). As for the Fiorino (segment N1-0), it will be stopped without being replaced, as a consequence of the decision taken by the European Commission on the market competition.
- The future Fiat Doblo and Talento (which will be named Scudo for the utility version and Ulysse for the passenger version) will be based on the platform, the engines and the design of the PSA light utility vehicles, meaning the Citroën Berlingo, Peugeot Partner/Rifter, Opel Combo for Doblo and the Citroën Jumpy, Peugeot Expert, Opel Vivaro for Scudo / Ulysse. It is to be noted that the current Fiorino and Doblo are quite old as they date from 2007 and 2010 respectively. On Fiat design, there will therefore only remain the Fiat Ducato (segment N1-3), on which the Citroën Jumper, Peugeot Boxer and Opel Movano are derived. These vehicles are the largest LUVs in the Stellantis group.
- The furure Fiat Scudo / Ulysse based on PSA models has just been unveiled and will be produced in the first quarter of 2022 while the future Doblo based on PSA will be presented during the next summer. The new Scudo / Ulysse will be produced at the Valenciennes plant, alongside the Jumpy and Expert (models of the K0 family). The Toyota Proace, which is also based on the Jumpy/Expert, is also assembled at the Valenciennes plant.
- As for the new Fiat Doblo, it is expected to be produced in Bursa in Turkey, unless the management of Stellantis decides to produce a part in Vigo and Mangualde, alongside the Berlingo, Partner and Combo (models of the K9 family). The Toyota Proace City, which uses the same body, is also manufactured at the Vigo site.
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Stellantis will produce a new Toyota LCV based on the Fiat Ducato from 2024
- 说明
Stellantis will produce a new Toyota LCV based on the Fiat Ducato from 2024
- The Stellantis and Toyota groups have been collaborating for several years in the field of LCVs (light utility vehicles).
- In the N1-1 segment, which represents small light commercial vehicles, the Toyota ProAce City borrows its bodywork and engines from the Citroën Berlingo, Peugeot Partner, Opel Combo and future Fiat Doblo. This vehicle is produced at the Spanish site in Vigo, alongside these models.
- In the N1-2 segment, which represents medium-sized light utility vehicles, the Toyota ProAce borrows its bodywork and engines from the Citroën Jumpy, Peugeot Expert, Opel Vivaro and more recently Fiat Scudo. This vehicle is produced at the French site in Valenciennes alongside these models.
- In the N1-3 segment, which represents large light commercial vehicles, there was currently no Toyota model based on the Stellantis group models. The Stellantis and Toyota groups have therefore just decided to extend their partnership in this category. The new Toyota LCV which will top off the ProAce and ProAce City range from 2024 will borrow its bodywork and engines from the Citroën Jumper, Peugeot Boxer, Fiat Ducato and more recently Opel Movano. The new Toyota LCV, whose name is not yet known, will be produced at the Polish site in Gliwice and at the Italian site in Val di Sangro alongside its counterparts from the Stellantis group.
- The production volume of Toyota LCVs in Europe did not exceed 69,000 units in 2021, compared to 250,000 Fiats, 225,000 Citroëns, 210,000 Peugeots and 154,000 Opels.
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Peugeot and Citroën cancel their projects in the A-segment market
- 说明
Peugeot and Citroën cancel their projects in the A-segment market
- The Stellantis group has decided to cancel plans for the future Peugeot and Citroën A-segment models, which were to replace the Peugeot 108 and Citroën C1, whose production was halted last summer at the Czech plant in Kolin.
- The models planned for 2025, coded P44 for the Peugeot and CJ4 for the Citroën, were supposed to be small SUVs of 4.15 m long representing the new entry level of the two brands. These vehicles were intended to be marketed with an electric powertrain. At Peugeot, for example, the future e-1008 would have been cheaper than an e-2008 or an e-208.
- Because these two models were already in preparation, they took over an existing platform, the “low cost” CMP of the Citroën C3 produced in India from 2021 and adapted to this market, and not the future “Small” platform, not yet in production. These future small models were planned to be offered in emerging markets in South America, in particular with thermal engines (gasoline).
- For cost reasons, but also because since the start of the CJ4-P44 project (May 2019) the Stellantis group was created and gave priority to Fiat and Citroën to invest in emerging markets, the future small projects have been purely cancelled. The Stellantis group continues despite everything in the A-segment, with the Fiat brand and the e-500, which could be the only one to be positioned at the long term in the A-segment within the group, since the replacement of the Panda will be repositioned on the B-segment.
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阅读全文... Peugeot and Citroën cancel their projects in the A-segment market