Top 20 best-selling vehicles in the USA in 2023: Pick-ups are sill leading the ranking
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Top 20 best-selling vehicles in the USA in 2023: Pick-ups are sill leading the ranking
- The US market reached 15.6 million light vehicles (PC+LUV) in 2023, an increase of 12.2% compared to 2022. Of this total, sedans and coupes represented 3.36 million sales (the station wagons and convertibles having practically disappeared from the US market) or 22% of the market last year. The most popular vehicles are SUVs which represented 8.68 million sales, or 56% of the market, in constant growth for around twenty years. Pick-ups represented 2.86 million sales, or 18% of the market. The remaining 4% is occupied equally by vans MPVs (300 000 sales each) which have declined significantly over the past twenty years.
- The ranking of the 20 best-selling vehicles in the USA last year reveals the presence of 5 pick-ups including 3 in the first three places (Ford F Series, Chevrolet Silverado, Ram pick-up) as in previous years or decades previous ones we should say. There are 10 SUVs, including 4 of American origin (Tesla Model Y, Jeep Grand Cherokee, Chevrolet Equinox, Ford Explorer), 5 of Japanese origin and 1 of Korean origin.
- There are 4 sedans among the Top 20, including 1 of American origin (Tesla Model 3) and 4 of Japanese origin (Toyota Camry, Toyota Corolla, Honda Accord, Honda Civic), the Toyota Camry being the best-selling of the sedans.
- Among the 20 best-selling models in the USA in 2023, 10 are of Japanese origin and 9 of American origin. Among the sedans only the Tesla Model 3 is from Americans origins. In 2023, the strongest progress will be made by the Tesla Model Y.
Top 20 best-selling vehicles in Europe in 2023: Tesla in pole position
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Top 20 best-selling vehicles in Europe in 2023: Tesla in pole position
- The European market (29 countries: EU without Malta + UK + Switzerland + Norway) reached 14.7 million light vehicles (PC+LUV) in 2023 (including 12.8 million passenger cars and 1.9 million light utility vehicles), up 13.9% compared to 2022. Of this total, sedans, station wagons, coupes and convertibles represented 5.73 million sales or 39% of the market last year.
- The most popular vehicles are SUVs which represented 6.91 million sales, or 47% of the light vehicles market, in constant growth for around twenty years. Vans represented 1.9 million sales, or 13% of the market. The remaining 1% is occupied by MPVs (150 000 sales) which have declined significantly over the past twenty years.
- The ranking of the 20 best-selling vehicles in Europe last year reveals the presence of 11 SUVs and 9 sedans. Among the 11 SUVs, 5 are from the B-segment, 5 from C-segment and 1 from the D-segment. Among the 9 sedans, 6 are from B-segment, 2 are from C-segment and 1 from A-segment, a segment which is in sharply declining in Europe.
- The best-selling model in Europe in 2023 is the Tesla Model Y, which is making the strongest progress compared to 2022. The start of its production near Berlin has encouraged this strong growth. The former European market leader, the Peugeot 208, finds itself in fifth position in 2023, behind the Dacia Sandero (2nd in the ranking), the Volkswagen T-Roc (3rd) and the Renault Clio (4th). The Opel Corsa (6th) is ahead of the Volkswagen Golf which had lost its position as best-selling car in Europe in 2022. The Ford Puma replaced the Ford Fiesta. The recent Toyota Yaris Cross (8th) did not compete the Toyota Yaris (14th). The Hyundai Tucson and Kia Sportage based on the same platform are part of the Top 20. The Nissan Qashqai narrowly returns to the Top 20.
BEVs represent 8% of the US market in 2023
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BEVs represent 8% of the US market in 2023
- Sales of battery electric vehicles (BEV) continued to grow in the USA in 2023, but at a slower pace than what we observe in China or Europe.In 2023, 8% of sales on the US market are battery electric vehicles, compared to 6% in 2022, 3% in 2021 and 2% in 2020. We are still far from the figures recorded in Europe for example, but growth is continues and 10% market share could be reached in 2024.
- Full-hybrid models (HEV-F) represent 7% of sales on the US market in 2023, compared to 5% in 2022, 5% in 2021 and 3% in 2020. Finally, plug-in hybrid models (PHEV) represent only 2 % of sales in 2023, compared to 1% in 2022, in 2021 and 2020. These models are in little demand among American customers.
- Thermal models (petrol, diesel) and MHEV still represent the vast majority of sales in 2023, around 83%, but their share is decreasing from year to year. Indeed, these models represented 88% of the US market in 2022, 91% in 2021 and up to 94% in 2020. Their share is decreasing slowly but surely.
- Pick-ups are the vehicles that have the most difficulties to switch electric motorisations: 24,165 Ford F-Series Lightning sold in 2023 out of 750,789 F-Series (3.2% of sales) and 4,767 Chevrolet Silverado EVs out of 543 780 Silverado (0.9% of sales).
BEVs represent only 2% of the Japanese market in 2023
- 说明
BEVs represent only 2% of the Japanese market in 2023
- Sales of battery electric vehicles (BEV) are still failing to take off in Japan, with only 2% market share recorded for this type of vehicle in 2023, which is the lowest proportion of the largest global markets. This proportion has doubled in two years but remains particularly low. Several factors explain this weakness in BEV sales in Japan:
1. Firstly, full-hybrid models have been an important component of car sales in Japan since the launch of the first Toyota Prius in 1997. These models represent 32% of the Japanese market in 2023, compared to 26% in 2022 and 24% in 2021.
2. Secondly, Toyota, which occupies half of the Japanese market, has bet everything on full-hybrid and offers very few battery electric vehicles. No serious proposal either from the other Japanese carmakers.
3. Thirdly, the share of foreign imports being stable at 6% of the Japanese market for decades, there is very little possibility for a foreign brand (as Tesla for instance) to market a battery electric car at a competitive price compared to a full-hybrid model and in large numbers. Remember that 1% of the Japanese market corresponds to 40,000 cars, which no battery electric foreign model can reasonably achieve.
- The future development of BEV sales in Japan will depend on the development of the offering from Japanese carmakers. Note that plug-in hybrids (PHEV) are even less successful than BEVs, accounting for only 1% of the Japanese market in 2023, a stable share since 2021.
In 2023, Chinese brands sold 353,276 cars in Europe (29 countries)
- 说明
In 2023, Chinese brands sold 353,276 cars in Europe (29 countries)
- Chinese brands continued their commercial offensive in Europe in 2023 (analysis on 29 countries: EU minus Malta + UK + Switzerland + Norway), through a range of products mainly based on BEVs (battery electric vehicles) at prices very competitive compared to European models. The sales of Chinese brands in Europe 29 countries stands at 353,276 units in 2023. Even in France, a country which decided at the end of 2023 to add LCA criteria to the ecological bonus (amount of 5,000 Euros) which impact Chinese models produced in China, Chinese models remain competitive. In particular, some Chinese carmakers have decided to lower their prices or even temporarily cover the ecological bonus.
- Chinese carmakers also sold 454,786 cars in Russia (vehicles almost all imported, and not produced locally), 59,097 in Turkey and 3,233 in Ukraine, meaning a total of 870,392 in this “large Europe” region. And this total does not include Volvo, a brand owned by the Chinese Geely.
- Compared to 2022, Chinese carmakers have therefore more than doubled their sales in the “large Europe " as at the time we had not reached 350,000 sales including 200,000 units in Europe 29 countries .
- An analysis by brand shows that MG (subsidiary of the Chinese group SAIC) remains the Chinese leader on the European market of 29 (with 230,000 sales, or two sales out of three) while in Russia and Turkey, it is the brand Chery which is ahead of all its competitors, with one in two sales. BYD has only sold 16,000 cars in Europe in 2023 (none in Russia) even though this carmaker has decided to build an assembly plant in Hungary. Sales by Chinese carmakers in Europe are expected to continue to grow in 2024 and exceed one million units for the first time across the entire European continent if we include Russia and Turkey.