The Tesla Model Y leads the German BEV market over 9 months 2023
-Germany bought 383,988 battery electric vehicles (BEV) over the first 9 months of 2023, compared to 270,130 units over the first 9 months of 2022, which represents an increase of 42% over the period, but remains at a relatively low market share (BEV = 18% of the German market over the first 9 months of 2023).
-The best-selling model in this category is the Tesla Model Y which almost doubles its sales year on year, helped by its local production near Berlin. This model sold at 38,608 units over the first 9 months of 2023, is well ahead of the VW ID3 (17,995 units), Fiat 500e (16,117 units), VW ID4 (14,677 units) and VW ID5 (14 676 units). However, these five models only represent 27% of all BEV sales in Germany over the first 9 months of 2023, which means that this market is extremely fragmented.
-We note that the Fiat 500e is included in the middle of the best sold models on German territory, which means that Volkswagen is currently missing a small electric model under the ID3 and ID4, this one being planned for 2025. This will be the ID2. We also note the absence in the top 20 BEVs of models from the French brands Renault, Peugeot and Citroën. Only the Dacia Spring represents the French automobile industry thanks to its low price which attracts a small segment of German customers.
-By brand, the German BEV market is dominated by Volkswagen (14% of the BEV market) and Tesla (13% of the BEV market) which are well ahead of Premium carmakers as Mercedes, BMW and Audi (between 6% and 7% each). The Chinese MG is making a spectacular entry in 2023, already occupying 3% of the German BEV market.