The Algerian passenger car market remains at a very low level in 2023

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The Algerian passenger car market remains at a very low level in 2023

- The Algerian passenger car market has been suffering since 2016, since the end of imports decided by the Algerian government to favor the local production of cars.

- Sales volume of passenger cars increased from nearly 450,000 units in 2012 and 2013 to 100,000 units in 2016 and 2017.
From that period, the Algerian market was supplied mainly by local plants which assemble vehicles in CKD (Complete Knocked Down) or SKD (Semi Knocked Down), such as those of Renault-Dacia, Hyundai-Kia or Volkswagen-Audi. The objective of the Algerian government was for automobile carmakers to set up as many plants as possible in the country to supply the automobile market estimated at 400,000-450,000 units per year, but this objective was not achieved since there were few carmakers who have decided to establish themselves permanently in Algeria.

- As a result, new car sales collapsed in the 2015-2016 period and fell to 100,000 units per year. The Covid crisis has once again caused new car sales to fall, this time below 35,000 units per year. In 2022, they did not exceed 25,402 units, compared to 32,851 units in 2021. In 2023, they should increase slightly to 30,000 units.

- By brand, Dacia remains the leader in the Algerian market in 2022 (with 28% of market share) thanks to the Oran plant which produces the Logan and Sandero and also thanks to very low prices which correspond well to local demand. The Korean brands Hyundai and Kia follow with 24% combined market share. The Chinese Chery occupies 9% of the market ahead of Renault and Peugeot.

The Turkish passenger car market will undoubtedly break its record in 2023

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The Turkish passenger car market will undoubtedly break its record in 2023
-The Turkish passenger car market often evolves up and down, but we can say that the peak of sales was reached in 2015-2016 with a volume of 750,000 passenger cars per year. The Turkish market then contracted to gradually fall to 400,000 units in 2019. Curiously, the Covid crisis did not affect this market in 2020 which rose to 600,000 units. The Turkish market then stabilized, disrupted like other markets by the shortage of semiconductors and the disruption of global logistics, then by the rise in the price of raw materials and oils.
-Another surprising fact, while we often talk about a difficult economic situation in Turkey in 2023, the passenger car market opposes this observation, because it increases sharply this year, with a real possibility of getting closer to the sales peaks of 2015-2016, i.e. nearly 750,000 passenger car sales over the entire year.
-By brand, the first two leaders have remained the same for several decades, namely Fiat (16% market share in 2022) and Renault (15% market share in 2022). These two carmakers are also the two largest producers of passenger cars in Turkey. Behind, we note the presence of Volkswagen (which ultimately will not build a plant in Turkey), Hyundai (which has a plant in Turkey) and Toyota (which also has a plant in Turkey).
-Note that the market for battery electric vehicles (BEV) is starting in Turkey, with 4% market share in 2023 (compared to 1% in 2022 and 0.5% in 2021) and 5% for xEVs (HEV+PHEV+BEV).

Tesla wants to sell 250,000 units per year of its Cybertruck pickup

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Tesla wants to sell 250,000 units per year of its Cybertruck pickup

- After two years behind schedule, Californian carmaker Tesla has announced that the first deliveries of its battery electric pickup, the Cybertruck, will be made from November 30, 2023. Tesla plans to produce up to 250,000 units per year from 2025 of this futuristic-looking pick-up in its American plant in Austin (Texas).

- The Tesla pick-up, which is aimed to adress a new segment of the carmaker's customer, that of large pick-ups, will have to convince fans of this type of vehicle who are more inclined to turn to classic-shaped pick-ups and equipped with large thermal engines.
This is the case for the leaders in this category, the Ford F Series, Chevrolet Silverado, Ram pickup and GMC Sierra, which represent a market of 2.5 million vehicles per year, including the Toyota Tundra and Nissan Titan.

- Tesla therefore wants to capture 10% of this market in 2025, with a design that completely breaks with competing models and a 100% electric engine that completely breaks with the habits of competing models, the 100% electric versions of the Ford F-Series and Chevrolet Silverado receiving very few orders.

- This situation does not frighten Tesla boss Elon Musk, who has so far succeeded in making Tesla one of the world's leading brands of electric vehicles in terms of volume (1.75 million vehicles sold in 2023). Elon Musk announced 250,000 orders during the presentation of the Cybertruck in November 2019, 650,000 in November 2020 and 1,250,000 in November 2021, potential customers being attracted by a very competitive price, of around $60,000.

Stellantis will double its production capacity in Kenitra (Morocco)

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Stellantis will double its production capacity in Kenitra (Morocco)
-The Stellantis group announced that it would double the production capacity of its Moroccan factory in Kenitra, which will go from 200,000 vehicles per year to 400,000 vehicles per year in 2024 and then 800,000 per year in 2030.
-Currently, only part of the thermal Peugeot 208 is produced in Kenitra (less than 100,000 units per year) as well as the Citroën AMI and Opel Rocks-e electric cars (12,000 units per year). With the arrival of the Fiat version (Topolino), the number of small urban vehicles should reach 20,000 units produced per year in 2024-2025 but Stellantis has announced that it intends to produce 50,000 per year by 2030. For the remaining production capacities, Stellantis' projects are still unclear.
-It seems that the carmaker wants to implement the CMP Entry platform there for economic models adapted to the markets of North Africa and the Middle East, but no model is specified. It is possible that the new Citroën C3 which has just been revealed and which uses this platform will be produced in Kenitra (in addition to the Slovak site of Trnava) and also the future Fiat Panda which will be very close to this Citroën C3, as well as the Opel Crossland which will also be very close to the Citroën C3. Other models could be added to this list. The Peugeot 208 could also see its production volume increase from the current generation and especially from the launch of the next generation (scheduled for 2026).
-Thanks to all of these models, Stellantis intends to take a 40% share of the passenger car market in North Africa in 2030 (current market of less than 500,000 vehicles per year) while today Renault is largely the leader on this market, without being able to define its market share precisely.

Russia is the first market of Chinese carmakers in Europe

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Russia is the first market of Chinese carmakers in Europe
-Over the 9 months of 2023, the share of Chinese carmakers shows new records in Europe (EU + Switzerland + Norway + United Kingdom), Russia, Turkey and Ukraine. In Europe (EU + Switzerland + Norway + United Kingdom), Chinese carmakers (without Volvo) represent 2.75% of the passenger car market, but in certain countries this market share is much higher such as in Sweden (6, 1%), Norway (5.3%), United Kingdom (5.0%), Netherlands (4.5%), Italy (4.2%) and Spain (3.8%) %).
-Other countries are below the average, such as Denmark (2.5%), Ireland (2.0%), France (1.8%), Belgium (1.8%), Austria (1.7%), Germany (1.4%) and Finland (1.3%). The other countries are well below the average, i.e. 1% or less than 1% of the market. This concerns all the countries of Eastern Europe plus Greece, Switzerland and Portugal.
-Including Volvo, the market share of Chinese carmakers in Europe rises to 4.9% over the first 9 months of 2023. In Ukraine, the market share of Chinese carmakers over the first 9 months of 2023 reached 3.5% and 4.3% including Volvo.
-In Turkey, the market share of Chinese carmakers over the first 9 months of 2023 is higher, reaching 5.4% and 6.6% including Volvo. Note that the new Turkish brand Togg already occupies 1% of the Turkish market. In Russia, the market share of Chinese carmakers over the first 9 months of 2023 exceeded 48% for the first time (48.5%) and this is the largest sales volume (more than 300,000 sales) never recorded on the continent.
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