Ford Europe 2022-2024 Product Plan
The American manufacturer Ford has unveiled its 2022-2024 product plan for Europe. Seven new 100% electric vehicles will be launched on this continent during this short period, Ford announcing that its European range will be 100% electric in 2030 in Europe. By this date, the manufacturer will offer an electric or plug-in hybrid variant of each of its models between 2025 and 2030. For models launched between 2022 and 2024, here is the schedule announced by the manufacturer:

In 2023, Ford will launch its first electric vehicle on the Volkswagen group's MEB platform (following agreements between the two manufacturers). This vehicle will be a C-segment SUV manufactured at the Cologne site dedicated today to the production of the Ford Fiesta which is doomed to disappear. In 2024, the coupe version of this SUV will appear, still produced in Cologne.

In 2024, the 100% electric version of the Puma (B-segment SUV) will also appear, which will be redesigned at the same time. This model will continue to be manufactured at the Craiova site in Romania. These three 100% electric SUVs will be accompanied in 2023 by two other 100% electric utility models derived from the Transit Custom and Transit Courier. These models will be supplemented by the VP (Tourneo) versions and will be produced at the Kocaeli site in Turkey. The Transit Connect will continue its career as a clone of the VW Caddy. No announcement has been made by Ford regarding the future of the Focus which may therefore not be replaced. On the other hand, the stop of Mondeo and Galaxy / S-Max is well confirmed. As for the Kuga, it is directly threatened by the arrival of C-segment SUVs scheduled for 2023 and 2024. Overall, Ford's European range will be reduced substantially. However, Ford expects 600,000 sales of its own electric vehicles in Europe from 2026.


    
 

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Jeep announces to want to sell only 100% electric cars in Europe in 2030
The Stellantis group has announced that the Jeep range sold in Europe in 2030 will be 100% electric.

This range should then consist of the following three models:
1. The first model will be a future B-segment SUV which will take over the e-CMP platform of the Peugeot e-2008 and Opel e-Mokka and will therefore be the smallest Jeep model in history. The manufacturer has communicated the photo of this model which will be launched in 2023 and will only be 100% electric. Its engine located at the front will develop 136 hp and will have in its basic version a 50 kWh battery capable of ensuring a range of 320 km according to the WLTP cycle.
2. The second model will be launched in 2024. It will be an SUV in the pure Jeep tradition, probably segment C, which could take over from the Renegade. This model will be 100% electric for the European market.
3. The third model will be launched in 2025. It will be a more family-friendly SUV, probably D-segment, which could take over from the Compass. It will also be 100% electric for the European market.

The three models will be manufactured on the European continent, the first in Poland (Tichy) and the other two in Italy (Melfi). For the American market, the Jeeps will be marketed in both thermal and electric versions. The manufacturer's objective is to sell 50% of electric cars in 2030 on the North American continent, against 100% in Europe. Stellantis plans to launch 72 electric cars of all brands in Europe by 2030 and 25 in North America.
 


    
 

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PHEV sales in Europe and China from 2018 to 2021
Sales of plug-in hybrid vehicles (PHEV) are growing strongly in China and Europe, but in smaller quantities than for 100% electric vehicles.

The market share of this type of vehicle in Europe, which was 8% in 2021, reached 10% or even 11% in the last months of the year. In China, the market share of plug-in hybrid vehicles which did not exceed 3% of the market last year, i.e. a market share four times lower than that of electric vehicles. However, we observe that this market share is gradually approaching 4%, which is still half the amount observed in Europe.

Given that the Chinese market is twice as large as the European market, the sales volumes of PHEVs are quite close in China to those observed in Europe, especially in recent months. The last four months show volumes between 80,000 and 100,000 units per month in Europe, compared to 60,000 to 80,000 units per month in China. With a forecast of one million PHEV sales in China in 2022, according to the Chinese government, the increase in PHEV sales in this country would reach 67% in 2022. This forecasts that the end of the subsidies, announced for the end of 2022, should indeed generate significant and urgent demand this year, but what will happen next year when this windfall effect has disappeared...

As far as Europe is concerned, we could reach a sales volume of 1.5 million units this year, representing an increase of 43% compared to 2021, as these vehicles replace diesel vehicles that are less and less in demand.


    
 

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BEV sales in Europe and China from 2018 to 2021
Sales of 100% electric vehicles (BEV) are growing strongly in China and Europe, at practically the same pace, since the curves of the market shares of these vehicles in these two countries are very similar (see graph below on the right). Over the past four months, BEVs account for around 15% of the Chinese car market and 15% of the European car market. In 2021, BEVs represented 13% of the Chinese market and 10% of the European market.

Since the Chinese market is twice as large as the European market, BEV sales volumes are twice as large in China as in Europe. The last four months show volumes of between 300,000 and 400,000 units per month in China, compared to 150,000 to 200,000 units per month in Europe, which accredits the Chinese government's scenario of 5 million BEV+PHEVs sold in China for the whole of 2022, i.e. 4 million BEV and 1 million PHEV. The increase in BEV sales in China would therefore reach 45% in 2022 according to the Chinese government.

To explain this scenario, the Chinese government predicts that the end of subsidies, announced for the end of 2022, should generate a large and urgent demand this year, but what will happen next year when this windfall will have disappeared…

As far as Europe is concerned, the continuation of subsidies should allow BEV's sales to continue to grow in 2022. We could reach or even exceed a sales volume of 1.5 million units in Europe this year, representing an increase by 23% compared to 2021. But this increase in BEV sales could take place in a stagnant European market.


    
 

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The Honda Group sold 4.4 million vehicles in 2021
The Honda group (Honda, Acura) sold 4.4 million light vehicles (PC+LUV) in 2021, up 1.4% compared to 2020 but down 14.5% compared to 2019. The Japanese manufacturer is still far from its 2018 record. Despite the absence of a real revival in 2021, Honda manages to break away sharply from the Ford group which removed sedans from its manufacturing program in North America, which has boosted Japanese sales in this segment (including Honda).

Honda also still seems reluctant to electric motorization and this delay could be paid for in sales volume over the next few years. The Honda group will become the seventh largest manufacturer in the world in 2021, following the merger of PSA and FCA which has created the new fourth largest manufacturer (Stellantis).

Among the Honda group's global sales, the Premium Acura brand (sold mainly in North America) recorded 180,545 sales in 2021. Acura remains very far from Lexus (760,000 sales) subsidiary of Toyota, but ahead of Infiniti subsidiary of Nissan.

The Honda Group's global sales in 2021 break down as follows:
§ China remains its largest market, with 1.54 million sales, or 35% of its global sales.
§ The United States remains its second market, with 1.47 million sales, or 33% of its global sales.
§ Japan remains its third largest market, with 580,000 sales, or 13% of its global sales.
These three markets represent 81% of the Honda Group's global sales in 2021.


    
 

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