- The 22nd Indonesian International Motor Show (IIMS) was held between September 18th and 28th, at the Jakarta International Expo. While last year’s event focused on vehicles that comply with Indonesia’s Low Cost Green Car program (LCGC), this year, the emphasis was on volume-selling MPV and SUV models. While the market strategy of Honda, that produces its core products locally, and Toyota among others that relies on importation are different, it was obvious that all carmakers put an emphasis on MPVs and SUVs.

- According to Inovev’s local partner, the vehicle that attracted the most attention was Honda’s HR-V. Honda’s core product, is intended to go into local production and will be launched within the year. Other Japanese carmakers exhibited imported models only, Toyota’s Rav4, Mitsubishi’s Delica and Nissan’s X-Trail took center stage at each carmaker’s booth. While all three models currently imported, may switch to local production it is likely to depend on future sales and market development.

- As a core market of MPV’s, production of the Toyota Innova MPV is scheduled to take place in Indonesia, scheduled to start production in the last quarter of 2015. Meanwhile, Mitsubishi announced a plan to start operations of a new plant in the first half of 2017 with an annual production capacity of 160 000 units. The facility is intended to be used to manufacture a newly-developed small MPV. It is believed that the small MPV will be based on the Mirage a small sized vehicle.

- Kia announced a plan to set up a plant in the ASEAN with an annual production of over 200 000 units. If Kia establishes the production of the Morning (another small vehicle) in Indonesia, and sets it at a price that can compete with LCGC models it may be able to penetrate the market.

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- Inovev has analysed the PC breakdown by body (all segments) in the six main European markets (Germany, UK, France, Italy, Spain and Belgium). It shows that in 2014 Sedans remained predominate on these six markets, and is still ahead of SUVs and MPVs, although the gap between Sedans and SUVs getting thinner and thinner each year.There is a real similarity in these six markets regarding the body breakdown, although Sedans are especially predominant in England (where the share of company cars is the largest), ahead of Germany (67% sales), Spain and Italy (66% of sales), Belgium (62% of sales) and France (61% of sales).

- The average share of Sedan sales in the six main markets (which account for over 77% of sales from Europe 29 countries) is equal to 66%, which represents two out of three vehicles. This proportion has declined significantly in 10 years.

- In 2014, SUVs account for 20% of the European market, 23% in France where they are most present in proportion (mainly due to the success of Renault Captur and Peugeot 2008), 21% in Spain and Italy, 20% in England and Belgium and only 18% in Germany.

- As for the MPV, they represent 11% of the European market, with 13% in France, Belgium and Spain, 11% in Germany and Italy and only 8% in England. The sales transfer between SUV and MPV was the most significant in France.

- As for PC derivatives of light utility vehicles (Microvan), they account for only 2% of the European market.

Contact us: info@inovev.com 

Contact us: info@inovev.com 

Contact us: info@inovev.com